The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,246 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,246 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 17th April 2026

577

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I took the quiz and a colourist emailed me suggestions which was really helpful! The colour is gorgeous, I may order one shade lighter but it’s covered my greys beautifully and I’m so happy with the how much money I’m saving and that I can touch up my own hair as needed. So happy! Leanna Mcneil”

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“Loving The Shade, have used it a couple of times now and referred family and friends who love it too. The home salon kit is great with the mixing bowl and four clips however the cape could be longer especially if your hair is longer than a bob or shoulder length. I have sensitive skin and react to lots of things but haven’t had any issues with The Shade at all. Ash Brown is my go to colour, not too dark or light and no brassy tones! 😊”

The Shade 5 star review on 18th June 2025

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“Second time I've purchade hair colour - went for a slightly different shade. Once again, was excellent, easy to use, smells nice, great colour and coverage. I'd always used L'Oreal Castings as my go to as it was not permament and suited me, but after trying The Shade I'll be using their colours now for sure. I also purchased a shampoo and conditioner, which are both excellent.”

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“I loved the root touch up with my recent purchase! Thank you for a great product!”

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“Honestly, I was super skeptical after coming across The Shade on social media. I've never been able to find a beautiful copper that wasn't straight orange. Well, the copper blonde has blown me away and I am now a loyal customer. 100 out of ten recommend. Amazing quality and vibrant colour!”

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“FANTASTIC REDULTS EVERYTIME”

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“I have been colouring my hair since I was fifteen, I have also paid NZ$400-NZ$600 to sit in the salon for 5 hours having a colour applied. So fed up with this I stripped the colour and allowed my natural grey to shine through during all of the Covid "stuff". Although I was complimented on my natural grey/white colour it never felt like ME so I started to do a bit of research as I prefer a temporary colour which fades so the grey root growth is not so obvious over the 6 weeks, and there are virtually no colours that give this option (unless I want bright pink, purple or blue hair!) Then I found The Shade which offers different levels of colour depending on what you want so I went with volume 5 as a one off first-liked the colour but didnt quite cover those pesky grey roots so chnaged it to Volume 10 as a subscription and it is great-so natural looking and a good friend of mine recently said dont ever change that hair colour it is so perfect for you. My hair feels so much softer, also have scalp psoriasis and there is no stinging/burning or irritation at all. Since finding The Shade I am much more confident in getting a consistently great colour at home and have gone on to purchase the peppermint shampoo, leave in curl cream (I love the smell and texture without stickiness) and protect and perfect spray. I have not been disappointed with any of the products and my hair is in the best condition it has even been in. Take the chance you will not regret it :)”

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“Very good colour the best I have purchased online.”

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“I love this product. No nasty smells, lasts forever, great range of shades, decent prices and fast delivery.”

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“The customer service was great with good analysis of how to get the colour I asked for. It has toned down my brassiness and added a deeper colour. I am kind of keen for more of a bold change now though.”

The Shade 5 star review on 5th June 2025

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“So much better than I expected! I have stubborn greys, so was sure if this would actually cover them- but it did! I also used the thermal cap. I used 5-Brown.”

The Shade 5 star review on 4th June 2025

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“Very happy customer Will be back for more Thanks”

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“My first time using The Shade; after reading so many positive reviews I just had to try for myself. Well it lives up to the hype! Fantastic, the colour a little darker than I had planned but absolutely loving it. And I also bought the Moisture Shampoo and Conditioner to help my dry hair and it is amazing. So much shine and the copper highlights in the sunshine has my friends commenting on how great it looks. Try it, you won't be sorry.”

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“Love the auto delivery that takes hassle off my shopping. Lovely smell, not toxic. Doesn’t hurt my scalp and today I even left it for 50 minutes and the results are amazing 🤩 I’m trying now different shade to see how this one will work with my grey hair that are started to coming out. I have extra long hair and thought that I’d need extra sachets but one was enough. Thank you. I’m your forever fan”

The Shade 5 star review on 2nd June 2025

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“I absolutely love this product. In the past I've had reactions to hair colours but this product is fabulous no reactions. Covers greys and makes my hair look and feel healthy”

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“Honestly the best at home hair colour I've ever used. No horrible smell, and so easy to apply. The colour is incredible, like going to a salon at a fraction of the price. I've had so many compliments on the colour and tone. The virgin/grey hair coverage at the roots is amazing - No weird 2 tone look like supermarket dye. I will not buy another brand ever again. Thank you, thank you, THANK YOU!”

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“Well I am So converted! Brilliant grey cover, Beautiful support products like the colour remover around the hairline and the complimentary shampoo and conditioner is such a surprising extra. Totally hooked! My friends have been commenting and I feel Confident and completely covered!!”

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“With The Shade I had at-home hair colouring experience with professional-grade results! I am happy that this hair colour is free from ammonia, PPD, parabens, and phthalates, making it a gentler option for my sensitive scalp and definitely better for my hair. They look great and have increadible colour. It s really aesy to apply, although I ve got long hair and do it by myself and always I get perfect results. I rally love it!”

The Shade 5 star review on 28th May 2025

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“I had always gone to the hairdresser but the color they used burnt my scalp. Since using THE SHADE my hair is healthier and when i colored my hair my scalp didn’t hurt. Easy application highly recommend. I went and had a haircut and the hairdresser loved the color”

The Shade 5 star review on 27th May 2025

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“I was really impressed with my colour and how my hair feels afterwards. I could never go back to shop brought again after using it only once. Highly recommend to any one else that are thinking of changing.”

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The Shade is rated 4.5 based on 2,246 reviews