The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,109 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,109 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 12th October 2025

569

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“My hair was dull and dry from years of blonde. Now it's softer, shiny, vibrant and WOW! I love this product, it smells great, its easy to use, and I don't need to spend hours in the salon.”

The Shade 5 star review on 1st February 2025

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“Very happy with my first purchase! I needed my roots done and wanted to lower the maintenance cost of colouring my hair. So so happy with how the colour has blended in and toned the colour I already have.”

The Shade 5 star review on 30th January 2025

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“Love my new hair colour especially after it was over bleached by a hairdresser back in october. I used light blonde and ash blonde combo after the suggestion from a colourist. I'm in love with this new colour and will be ordering again.🩷”

The Shade 5 star review on 27th January 2025

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“It's amazing to get a product and service like this online. The gloss in my hair is great, compared to what most good hairdressers had used on me. To get a virtual colour consultation and extra help when needed, advice on a duo, and some after care shampoo and conditioner - I am a convert and told many people about this.”

The Shade 5 star review on 25th January 2025

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“Excellent product, colour is spot on. Won’t spend another dollar at a salon.”

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“Amazing colour! I tried the semi permanent and could not be happier. Feels and looks salon quality, for the price of a box dye! What a great product. Try it, you won't be disappointed.”

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“Loved using the shade. Beautiful packaging, easy ordering and delivery and fabulous colour! Came with everything I needed! Very happy and I will continue to use!”

The Shade 5 star review on 18th January 2025

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“Everything arrived carefully packed. All items were correct. All my grey hair were covered. No nasty smell. Leaves hair shiny and natural. I chose the light brown .”

The Shade 5 star review on 15th January 2025

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“Hair feels incredible! I have naturally dark blonde hair with grown out blonde highlights. A bit darker than expected but it's only a semi permanent so not a problem. I wanted to darken my grown out blonde highlights and give a more even look. Mixed 50:50 - 8.1 (Ash Blonde) : 8.2 (Beige Blonde)”

The Shade 5 star review on 13th January 2025

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“Easy to use and great fragrance. I purchased the application kit too, very easy and clean application. Ist time user and will purchase again. Love it!”

The Shade 5 star review on 12th January 2025

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“Love, Love, Love this product. Value for money non-toxic hair treatment without the chemical hazards. Easy to use (could do with better gloves) and no guilt sink clean-up. I highly recommend this product.”

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“I was very hesitant to use this product as all boxed colours never turn out how they should. I was beyond happy with my colour and just had an appointment at my hairdressers for a haircut who thought i had it done professionally. Will definitely use again and highly reccommend!”

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“This hair colour company is amazing! Everytime I colour my hair it’s always seamless and I get so many compliments.”

The Shade 5 star review on 2nd January 2025

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“I find the shade colors easy to use, long lasting and covers all my greys. Highly recommend these products .”

The Shade 5 star review on 1st January 2025

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“High quality of colour, no smell, excellent natural look. My color is golden brown”

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“Wonderful colour. The colour I usually use is highly rsted and good, but not as good as this. Perfect shade of brown, with red and copper highlights. Not brassy, not dull - perfect.”

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“For someone who has never home coloured their hair I was apprehensive about choosing, using and getting the colour results I Iike. I have very fine hair down to my waist with a mix of dark blondes, reds and fading white blondes from bleaching and dare I admit it, some greys ("sparkles") as my niece calls them. So its not easy to colour for even an expert hairdresser! I wanted to go a little darker and get grey coverage. The result was a beautful shade of chesnut that actually far better suits my skin tone and my eyebrow tattoo colours. I am so happy with this first attempt! The advice Camilla has given me for the next round if I want to create some low and high-lights is very detailed and I feel like I can't go wrong. I am really happy I chose to use "The Shade". The selfie is my old colour and the other is me trying on my dream wedding dress for next year with my new stylish hair colour!”

The Shade 5 star review on 18th December 2024

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“The product is easy to apply and shade coverage/colour is outstanding !!”

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“I worked at a well known hair salon for a few years before having children, and every time I’ve gone to treat myself to a salon visit the colour never comes out right, with the shade I achieved the most perfect auburn from the comfort of my own home without the crazy expensive bills ontop! Never using anything else, you’ve got a customer for life!! Super impressed!”

The Shade 5 star review on 17th December 2024

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“It’s very gentle on my scalp. I love it being ammonia free. I’ve combined brown and ash brown together and the result came out great! Thank you The Shade! I’ll be coming back for more and will definitely be recommending you to friends and family. Cheers!”

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The Shade is rated 4.5 based on 2,109 reviews