The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,109 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,109 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 12th October 2025

569

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love love so very easy to use and I love that I don’t have to think about when to order it. So easy to skip deliveries and change/add colours. Leaves my hair so smooth and shiny too. Highly recommend”

The Shade 5 star review on 6th March 2025

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“I have been using supermarket box colour and the coverage with Shade was better on my grey roots. Will use again. Also no sufocating from fumes.”

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“I love the ease of 'The Shade. It just arrives without me needing to think about it, and when I have that moment of free time, between kids, husband, job and housework, I reach to the cupboard and violia ... it's there! I love the colour I chose, and it works well with (what used to be) my natural colour, and it covers those grey hairs perfectly. It's easy to use, and it makes my hair feel healthy afterwards.”

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“This colour was amazing. It has put the shine back into my hair. All the little extras that are included makes it feel like you are in the salon at home.”

The Shade 5 star review on 2nd March 2025

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“Best product great price great company well done , no harsh smell not itching when colour is on and colour match perfectly, plus incredible easy to use”

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“The colour quality is really good! It does dry my hair out a bit but I would expect that being 61 😊 So much better than supermarket products. So glad I found you guys x”

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“I love the advice given my the colourist. I decided to try demi permanent, as sick of the marked line when greys showing through. Love the results. Mixed the dark mahogany with some light ash brown I am trying to use up. Loved the results! Thanks!”

The Shade 5 star review on 1st March 2025

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“When my allergy specialist told me I was allergic to PPD and I should stop colouring my hair, I thought it was game over. The Shade has made it possible for me to keep a lovely auburn shade without any reaction at all. Thank you !!!”

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“I have coloured my hair for years at home and in salon. What I love about this product (Veneto 901 Lightest Ash Blonde as recommended by Camilla) is that it doesn't have that strong ammonia smell and the shampoo and conditioner left my hair feeling and smelling great after it was all washed off. I am very happy with this product and colour and will be a regular user. Thank you The Shade”

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“Absolutely love the whole idea of The Shade. Having colour delivered to my door in a regular timeframe is a game changer. I love the initial kit with the cape, bowl, clips, brush etc. Such a great idea - I wish I’d thought of it. Especially impressed by the communication and reply to queries.”

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“I have found my product. I have been colouring my hair for many years. As my daughter is a hairdresser and keeps me looking modern with her skills. I recently tried “the shade” products and my goodness. Such a beautiful product. My hair is glossy. Greys are perfectly covered. So after trialling my first purchase. I have signed up for my colours to be sent on a permanent basic. I am delighted and excited to know I’m covered”

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“Really loved this product! Dark Beige was perfect to even out my brassy tones and old blonde regrowth. Smelt great, not too strong. Will use again”

The Shade 5 star review on 23rd February 2025

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“Beautiful colour with long stay”

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“Very pleased with The Shade. I purchased colour (brown) for my very grey roots and toner (ash brown) for my highlighted ends. I was initially nervous at touching up at home, but I’m extremely happy with the results and have saved myself hundreds of dollars! Product directions are easy to follow and I especially loved the cape that comes with the starter pack.”

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“So happy with how my hair turned out. I saved a huge amount from not having to go to the hairdressers.”

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“Fantastic products Easy to use Great results Quick delivery”

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“Love the convenience of colouring my hair at home with non toxic products. The Shade Kits are an all in one with everything needed for at home colour. Managing subscriptions is handy and can be changed as needed. Thank you The Shade!”

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“Very easy to apply and plenty of product to cover my shoulder length hair. I have ALOT of grey, about 90%, so I was very happy with the coverage of my grey hair! So pleased to have found a natural product that works for me and I don't have to resort back to harsh chemicals or a costly visit to the hairdresser.”

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“At 51, I obviously have a little sprinkle of glitter coming through. I was sick and tired of paying a small fortune to cover them. I discovered The Shade after it popped up on my Facebook feed. It is one of the best things I have purchased for my hair. Covers the glitter, my hair is soft and shiny. I can now touch up at home, I don’t have to spend hundreds to look fab! And I have some time back as well, can apply to my roots, go about my household chores then rinse it off, no more leaving the house and spending hours at the salon!!!! Highly recommend The Shade, I’m an extremely happy customer and will be a regular!!!!! Thank you for coming into my life!! My hair and wallet thank you too!!!!”

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“I tried out this kit as my hairdresser was on holiday & I genuinely won’t be going back! The colour was spot on and absolutely no itchy feeling while it’s in or afterwards. Super simple and plenty of instructions. Bonus that it’s more natural than the dyes from the salon!”

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The Shade is rated 4.5 based on 2,109 reviews