The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love this product and so does my hair I won't use anything else the color is vibrant and covers the grays nicely!!! 😀👌”

Helpful Report

“I bought the product (modena golden) hoping it would do the trick, and may be a bit better than what I usually buy. I was really really nicely surprised with the quality of The Shade. I enjoyed putting the color using the little brush. It came out really well as well. Thumbs up for your product. Thank you !”

The Shade 5 star review on 5th January 2026

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“The brief questionnaire really did result in advising me on the right shade to pick. Went on easily, after two weeks my greys are still mainly covered with only a few poking out on the edges of my face. Mix was easy to use and easy to apply. I usually use a bottle job from grocery store, it this mixture and the brush worked much better and I'll definitely be using again. The coverage was great and the colour was a deep warm brown which was exactly what I wanted. Great product and I'm happy I found it.”

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“Wow - just wow. So comprehensive, yet straightforward and easy to use. I loved the little cape in the welcome package as well as the professional brush and oil to stop the stains on the forehead and ears - definitely don't see that in the supermarket boxes. Well done!”

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“Absolutely love the convenience of The Shade! The products are such great quality and I always get a beautiful result, whether I’m doing an all over colour or just touching up my roots. Covers my few little greys coming in at the crown of my head well too. I use Ravello-Natural Black Brown”

The Shade 5 star review on 30th December 2025

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“I absolutly love this product. I have saved so much money as I only get a straight out colour. my hubby applies it for good bonding time and I feel it lasts longer than when I use to go to the hairdresser. I highly recommend!!!”

The Shade 5 star review on 22nd December 2025

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“the Shade team is amazing, i was missing one of the duo colors and they took action immediately and send me the missing shade in 2 days with express post , no fees. I did color my hair , it looks perfect. like young me 20 years ago. i will definitely become a member happy christmas tanti auguri di buon natale”

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“Amazing product with coverage of greys my hair never felt better”

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“I love the shade and have used it consistently for a number of years now. The colour is always great and the condition of my hair is not compromised. I love the little extras you get in the kit, especially the conditioner and the remover wipe.”

The Shade 5 star review on 21st December 2025

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“So easy to use, no foul smell and great coverage.”

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“Very impressed! I was wary of ordering due to bad experiences with box dye. But I was so surprised in the results! Now I have the colour I’ve never been able to get from local hairdressers - and at a fraction of the cost! Added bonus is I don’t waste half my weekend stuck in a hairdressers chair once a month.”

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“My experie nce has been great , the colour was fantastic and the application was good and instructions great. the product come in on time and that we good”

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“This is seriously good hair colour. 3 weeks in and my hair is still shiny and full of colour and all with no nasties.”

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“This product is so easy to use, and has lovely colour technicians that help you match your colour to what to order. It was. Ery easy to apply and the result was great.”

The Shade 5 star review on 11th December 2025

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“Smells amazing, looks amazing, easy to use... Love it...I've gone from dark brown to lightest Ash blonde 😁.”

The Shade 5 star review on 8th December 2025

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“I was apprehensive about dying my hair at home for the first time in years but I’m on maternity leave and can’t get to a salon at the moment. I’m so impressed with the results! It was very easy to apply and I didn’t make a huge mess of my bathroom. The colour is so good and still so shiny a couple of weeks later. I’ve received a lot of compliments on my “unique” colour and people have assumed that this cost me a couple of hundred dollars at a salon.”

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“I have coloured my hair with The Shade for several years. I started using it because regular hair colours were irritating/burning my scalp. The Shade colours have never caused scalp issues, in fact they are soothing to my scalp. I regularly get compliments about my hair colour and to my surprise, people often think that my colour is natural (it is in fact mousy brown with a heavy sprinkling of grey!) To cap it off, my hair is in a healthier condition since I’ve started using The Shade.”

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“Fantastic product, super easy and great colour matches”

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“I’m extremely happy with the results, I had brassy foils, $400 and 5 hours at a hairdressers is no longer an option for me. I contacted a hair consultant from the shade they gave me a suggestion that resulted in a beautiful ash blonde. Also using the repair mask and blonde mask my hair hasn’t been this soft or shiny in many years. I’m very impressed. I highly recommend the shade!”

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“Great product!! Smells amazing!! Just like a salon product 🥰”

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The Shade is rated 4.5 based on 2,423 reviews