The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,005 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,005 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

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“I'm really happy with this color & the results! It's subtle and gentle on the scalp.”

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“My color looks professional and it lasted longer than my previous dyes. I'm very happy with the finish look and the shine was great.”

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“The shade I received was no.3 Darkest Brown. The hair colour comes boxed in a prestigious looking case, containing the colour, developer, gloves, barrier oil, colour remove wipes and colour protection shampoo and conditioner and information/ instructions card. The pack also comes with a mixing bowl, application tint brush, 4 large section clips, a benchtop matt, and a cape, all packaged in a nifty little drawstring case, so everything you need to get colouring with your hair. Since the hair colour is ammonia and PPD free, I was pleasantly surprised that when mixing the colour and developer together, the resulting product did not have any nasty pungent chemical smell that would sting your eyes when trying to apply the colour, like a lot of other at home hair colours, making it hard to see what you are colouring and overpowering your nasal cavities. Instead, The Shade mixture was quite pleasant. I put on my colouring cape (feeling a bit like a superhero for wearing a cape), sectioned my hair with the enclosed clips to get more conveniently to the regrowth, applied the enclosed barrier oil to protect my hair line, around my forehead, face, ears and neck from being stained and proceeded to apply the mixture. The mixture was pleasantly a nice thick gel like consistency that was easy to apply and stayed where I applied it and did not drip anywhere making it fun to apply and not have to worry about it dripping all over the floor, walls and my clothing. I have stubborn greys and so only covered the grey regrowth and applied the colouring mixture to this regrowth for 10 minutes on the roots of my stubborn greys and then applied the rest to the full length of my hair for 25 minutes. I rinsed it out until the water ran clear, applied the Colour Protection Shampoo, followed by the Colour Protection Conditioner (for 2 minutes into wet hair) and thoroughly washed them out. I noticed some colour stains on my face, very close to my hairline, so I used the Colour Remover Wipe, which successfully got rid of the stains. The Shade, successfully covered all my stubborn grey hairs and has left my hair looking shiny and healthy and feeling soft and wonderful to touch. I really enjoyed this trial and would buy this hair colour again and have already been raving to friends and family about it.”

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“I had a horrendous allergic reaction to this dye in a way I’ve never had with any other product. Luckily I did a skin test before hand. 5 days later and my skin is still red and blistered and sore. I emailed the company with photos and had no response which was interesting. Disappointing experience and will obviously not be using the profit again.”

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“I have Been coloring my hair for years (either myself or professionally done) and I am absolutely satisfied with the product. My hair never feels or looks chemically treated and It was super easy to do.”

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“Color is so vibrant it’s crazy! Not dull at all. The quality of this hair color is amazing! It left my hair feeling sooo soft and looking super shiny! The actually color itself came out great!”

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“Love the Rich and vibrant color. Easy to color myself. Save time and money”

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“Great Kit WOW, the packaging of the kit was really, really nice. I loved how it had its own bowl and mat to stop any spills, a cape, brush, clips and a handy bag to keep it all in. In the kit there was your stock standard colour, developer, conditioner and gloves. The new things this kit also has was shampoo, barrier oil and colour removing wipes. The instructions were clear, and I did start to follow them to the letter. As I had always used my hand and a comb to colour my own hair, I did find it a little bit difficult with the brush. So I did call my daughter in and we had my hair covered quite easily and in a good time.I did colour my whole head, I have about 5% greys. I loved that there was no strong smell, no real smell at all.After washing and drying my hair, my hair did feel softer and looked very nice. The colour was a bit darker, but a change is as good as a holiday. Any Tips?: Easier with 2 people Ideal For…: All who want a colour change or touch up.”

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“Salon feel but at home. Excellent for my stubborn greys. In my package was a slim cardboard box and a vinyl type plastic drawstring bag. In the bag was the mixing bowl, tinting brush, 4 hair clips, cape and drip mat. The box contained the colour, developer, shampoo, conditioner, gloves, barrier oil and colour remover wipe. The cape has a velcro close and is a thoughtful inclusion, giving the whole thing a salon vibe. This smells a lot nicer than any supermarket/chemist brand I have used. There was no irritation to my scalp during application or whilst waiting for it to finish developing. I have since washed my hair twice. On the first shampoo, I could see that the water was slightly darker, which I’m told can happen, but on the second shampoo it was fine. I love the end result. I can’t see any greys and it has camouflaged my ugly green strands. The darker colour has even made my face look thinner. My sister asked me if I had lost weight. (Not likely, as I stuff another chocolate in my mouth). If it hadn’t been for this trial I would never have tried to go a darker colour and so I thank Beautyheaven and The Shade for bringing me to the dark side. Any Tips?: If you have long hair you will need “The Shade Extra Colour Plan”. Ideal For…: Stubborn greys.”

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“There’s a lot to like about this product. It’s quite obvious that they’ve really thought about the issues with home hair dyes and have tried to make it a better experience. And overall they achieved just that. The online colour matching system is super easy to use. It took me through a few key questions and popped out some recommendations to suit. My natural hair colour is a mousy, mid-brown, with a sprinkle of greys, that I tend to darken to a chocolate brown, so I went with “Deep, Golden Brown”. The colour itself provided full coverage, covered the greys and was richly toned. The accessory kit had all the bits you need for home colouring. In contrast, they get extra points for their cape. OMG. I loved it! It’s a durable material, covered my shoulders without tying up my arms and was comfortable around my neck. It is definitely worth getting the accessories kit just for the cape. The dye itself had a lovely floral fragrance, and without the usual ammonia and whatnot, it was gentle on the nose and eyes. I only needed a small amount of the shampoo, but the conditioner seemed a little light on for my liking, so I was happy to have plenty of it. Do you need to try this product over what’s available at the chemist/supermarket? Absolutely. I really love the coverage and depth of the colour, and I certainly wouldn’t mind trying a few other colours myself. Any Tips?: Even if you have accessories (clips and mixing bowl), I would recommend getting their kit just for the cape – it really is that good. Ideal For…: Anyone who dyes their hair at home and likes a full, rich coverage.”

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“While impressed with the kit, and found it easy to use I attempted to go 2 shades lighter than my natural colour, but there was absolutely no difference. I had even left a few pieces out and lowlights and cannot find them. I had higher hopes for this product.”

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Hi Leesha. Sorry you didnt get the colour result you were after. What colour level were you before you coloured using our product? Was that colour from permanent colour products, and if so, how often had you been colouring your hair that colour (how long have you had the darker coloured hair)? The reason I am asking is because some of the darker colours (colour levels 1-5) can be the hardest colours to shift or lighten, particularly if you have recoloured several times and overlapped the colour. This results in colour build-up, which 'locks in' the darker colour levels. It can be very difficult to achieve a lighter colour result if you have a colour build-up of a darker colour, and you might need professional colour removal before you can achieve a lighter colour result. Our 20 vol developer and a lighter colour will not shift that locked in darker colour. I have had this exact problem myself, after having level 3 colour for a while. I am now Light Ash Brown (6.1), but to achieve that I had to get the previous colour professionally removed and toned (to remove the red that was revealed by lightening it). Now I colour using our 6.1 colour and I have the colour result I wanted, but I tried to achieve this at home without removing my previous permanent colour and it didn't work for me either initially. So if you do have an existing darker colour, you may want to get professional advice or help with lightening your hair and then after that you can achieve and maintain the colour you want easily at home. I hope that helps and wishing you all the best!

“All I can say is wow! From the moment I ordered online I was amazed, the easy colour consult on the website helped making a colour choice a breeze! My package arrived in about 5days and The Shade literally thought of everything to make dying hair at home easy! They even included cream to place around your hair line to keep the hair dye from staining your face AND hair dye remover to remove from your skin ( I literally end up covered in dye every time). It was packaged so cute with a personalised card and the dye is AMAZING seriously no scalp tingles no terrible chemical smell and my hair looks beautiful and so soft! Thank you so much to the team at The Shade really you have gone above and beyond to make my hair dying experience on a limited budget beautiful and indulgent at the same time. Xox”

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“I Loved my pack when it arrived in the post. Great Little pack with everything I needed. The hair dye was super easy to apply, my hair is pretty long though so I couldnt have used abit more. The hair dye was did not have a over whelming smell like most dyes do. Overall though great service.”

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“Really really happy with the colour and quality”

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“So impressed with this product and amazed I had enough of everything for my (waist length) hair. I am absolutely thrilled. The depth in the colour is great. I am sold on your brand.””

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“Healthier hair My hair looks and feels so much healthier. You can get a subscription for extra long hair for an additional $10.00 which costs less than my normal hair dye packets in the shops. The kit comes in two sections. You get that beautiful little square box with all the products in and a little bag with all the utensils. The kit contains the following items: – Permanent colour (I had dark brown / Black) – Developer – Barrier oil – Colour Protection Shampoo – Colour Protection Conditioner – Hair Colour Remover (great wipes to get off stuck on colour around the ears) – Gloves The bag contains everything you need for an at home colour without the mess: – Tint brush – Tint bowl – Colour proof cape – Colour proof bench mat – 4 x sectioning clips These are all in black and look very sleek and stylish. It felt like I was working in a salon when preparing the products. Firstly I got ready by setting up my area. Putting down the mat and putting the cape on (I’d recommend mixing the colour before putting the cape on). I then mixed the developer and colour into the bowl with the tiny brush. It had a slight smell but nothing like other hair products I’ve used that tend to have that over powering ammonia smell. It was a nice thick cream so easy to apply. I sectioned my hair into four segments using the clips. I then applied the barrier oil around my ears and forehead to prevent colour staining on my skin. I found the little sachet easy to use and the oil had a pleasant scent. Then I started working on my hair each section at a time. I first started on the roots and pasted the colour in and then moved to coating the hair. With the tint brush I found this really easy to use. Much more than when I use a squirt bottle to apply and using gloves to apply. After letting the colour develop I then used the wipes to get the hair colour off where I had gotten some on my neck and ears. The colour matched very well to my natural colour and covered my greys. I really liked the shampoo and conditioner. Left my hair feeling soft. I jumped in the shower so it was very easy to wash out. My hair looked and felt fantastic. It felt healthy and shiny. What I like about the shade is that they are a Melbourne based company (their colours are from Italy though), which means they’d have to adhere to Australian strict standards for quality and products. Ammonia free is such a bonus as it’s a smell I cannot stand. Any Tips?: Prepare everything before putting the cape and gloves on. Have a pair of scissors handy for opening the products with gloves if you’re unco like me Ideal For…: Anyone wanting to colour their hair without the potent smell”

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“A luxe hair colouring kit This is a great little hair colouring kit, definitely a cut above the standard supermarket offerings. I was selected as part of the trial team, and chose the second darkest shade, Natural black brown. When the kit arrived, I was impressed with the accessories that were sent along with the colouring kit – A bowl and application brush, hair sectioning clips, front fastening shoulder cape and plastic mat to catch spills were included, all packaged in a nifty little drawstring bag. The kit itself arrived in a neat black cardboard box, which has quite a luxury look to it. The product itself was very simple to use, your standard ‘mix developer and colourant together and apply’ scenario. I experienced no irritation from this colourant and the colour itself is beautiful, a true neutral black/brown, without a hint of orange/red undertone to it. I’ve marked it down by one star from a perfect review for two reasons – I struggled to do my entire head of hair with one kit (I do however, have long hair) and it has taken a couple of washes for the excess dye to be completely gone, without runoff. Otherwise, an excellent product! Any Tips?: If you have long hair, you’re probably going to want two kits 🙂 Ideal For…: People who love getting their colour on, but like to do it themselves!”

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“Absolutely perfect colour.No overpowering smell,no stinging scalp,the colour is exactly what I'd been hoping for and I can guarantee I will never touch a box dye again.”

The Shade 5 star review on 17th November 2018

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Hi Stephanie, thanks for your kind words and photo! We are thrilled that you are enjoying The Shade!

“Great Product!”

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“The colour really helped with restoring shine to my hair. Thank you so much!”

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The Shade is rated 4.5 based on 2,005 reviews