The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely love the whole idea of The Shade. Having colour delivered to my door in a regular timeframe is a game changer. I love the initial kit with the cape, bowl, clips, brush etc. Such a great idea - I wish I’d thought of it. Especially impressed by the communication and reply to queries.”

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“I have found my product. I have been colouring my hair for many years. As my daughter is a hairdresser and keeps me looking modern with her skills. I recently tried “the shade” products and my goodness. Such a beautiful product. My hair is glossy. Greys are perfectly covered. So after trialling my first purchase. I have signed up for my colours to be sent on a permanent basic. I am delighted and excited to know I’m covered”

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“Really loved this product! Dark Beige was perfect to even out my brassy tones and old blonde regrowth. Smelt great, not too strong. Will use again”

The Shade 5 star review on 23rd February 2025

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“Beautiful colour with long stay”

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“Very pleased with The Shade. I purchased colour (brown) for my very grey roots and toner (ash brown) for my highlighted ends. I was initially nervous at touching up at home, but I’m extremely happy with the results and have saved myself hundreds of dollars! Product directions are easy to follow and I especially loved the cape that comes with the starter pack.”

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“So happy with how my hair turned out. I saved a huge amount from not having to go to the hairdressers.”

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“Fantastic products Easy to use Great results Quick delivery”

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“Love the convenience of colouring my hair at home with non toxic products. The Shade Kits are an all in one with everything needed for at home colour. Managing subscriptions is handy and can be changed as needed. Thank you The Shade!”

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“Very easy to apply and plenty of product to cover my shoulder length hair. I have ALOT of grey, about 90%, so I was very happy with the coverage of my grey hair! So pleased to have found a natural product that works for me and I don't have to resort back to harsh chemicals or a costly visit to the hairdresser.”

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“At 51, I obviously have a little sprinkle of glitter coming through. I was sick and tired of paying a small fortune to cover them. I discovered The Shade after it popped up on my Facebook feed. It is one of the best things I have purchased for my hair. Covers the glitter, my hair is soft and shiny. I can now touch up at home, I don’t have to spend hundreds to look fab! And I have some time back as well, can apply to my roots, go about my household chores then rinse it off, no more leaving the house and spending hours at the salon!!!! Highly recommend The Shade, I’m an extremely happy customer and will be a regular!!!!! Thank you for coming into my life!! My hair and wallet thank you too!!!!”

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“I tried out this kit as my hairdresser was on holiday & I genuinely won’t be going back! The colour was spot on and absolutely no itchy feeling while it’s in or afterwards. Super simple and plenty of instructions. Bonus that it’s more natural than the dyes from the salon!”

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“My hair was dull and dry from years of blonde. Now it's softer, shiny, vibrant and WOW! I love this product, it smells great, its easy to use, and I don't need to spend hours in the salon.”

The Shade 5 star review on 1st February 2025

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“Very happy with my first purchase! I needed my roots done and wanted to lower the maintenance cost of colouring my hair. So so happy with how the colour has blended in and toned the colour I already have.”

The Shade 5 star review on 30th January 2025

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“Love my new hair colour especially after it was over bleached by a hairdresser back in october. I used light blonde and ash blonde combo after the suggestion from a colourist. I'm in love with this new colour and will be ordering again.🩷”

The Shade 5 star review on 27th January 2025

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“It's amazing to get a product and service like this online. The gloss in my hair is great, compared to what most good hairdressers had used on me. To get a virtual colour consultation and extra help when needed, advice on a duo, and some after care shampoo and conditioner - I am a convert and told many people about this.”

The Shade 5 star review on 25th January 2025

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“Excellent product, colour is spot on. Won’t spend another dollar at a salon.”

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“Amazing colour! I tried the semi permanent and could not be happier. Feels and looks salon quality, for the price of a box dye! What a great product. Try it, you won't be disappointed.”

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“Loved using the shade. Beautiful packaging, easy ordering and delivery and fabulous colour! Came with everything I needed! Very happy and I will continue to use!”

The Shade 5 star review on 18th January 2025

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“Everything arrived carefully packed. All items were correct. All my grey hair were covered. No nasty smell. Leaves hair shiny and natural. I chose the light brown .”

The Shade 5 star review on 15th January 2025

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“Hair feels incredible! I have naturally dark blonde hair with grown out blonde highlights. A bit darker than expected but it's only a semi permanent so not a problem. I wanted to darken my grown out blonde highlights and give a more even look. Mixed 50:50 - 8.1 (Ash Blonde) : 8.2 (Beige Blonde)”

The Shade 5 star review on 13th January 2025

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The Shade is rated 4.5 based on 2,423 reviews