The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,060 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,060 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th August 2025

Linda S

The Shade 5 star review on 19th August 2025

Renee G

The Shade 5 star review on 25th June 2025

Heather P

559

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I've been using the Shade hair colour for many years now it's all natural and very easy to use. Would highly recommend ⭐️⭐️⭐️⭐️⭐️”

The Shade 5 star review on 12th March 2023

Helpful Report

“I couldn't be any happier with the two colours I have purchased from The Shade. The whole process from placing orders through to fast delivery & ease of use not to mention the great price as well as the excellent online advice i have received from your Colourist Camilla in selecting the colour that would suit me best has been extremely easy, helpful & professional. I would not hesitate in recommending The Shade to anyone who is considering purchasing your products, they won't regret it.”

The Shade 5 star review on 27th February 2023

Helpful Report

“Great grey coverage. I did use the developer before hand. Clear instructions. Colour darker than thought - but then all home hair dyes seem to come out darker than the box. ( I used dark blonde but it’s more rich brown)Hair looks very healthy and colour is nice. Will use again.”

Helpful Report

“I love using The Shade to colour my hair! Having a subscription means my colour is here when I'm ready to use it, no need to go to the shops and hope I can find the right one! It's easy to use and leaves my hair feeling soft, healthy and nourished :)”

Helpful Report

“Exactly as advertised - excellent grey coverage with pre-softening. Very happy with colour and excellent shampoo and conditioner. I am 3 weeks in and no fading. Very happy with this product and such quick delivery. I will be using this product always - dumped my hairdresser - thank you so much”

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“Great quality product, convenient delivery and excellent customer service and support.”

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“Brilliant! I am extremely pleased with the personal consultation and prompt delivery. My hair felt, and looked like l walked out of a salon. I am sooooo happy. Thank you so much. I will definitely be an ongoing customer.”

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“The Shade has been the BEST discovery!! I'm a single mum so the costs and time of getting my hair coloured at the salon were impossible to justify. I was a little nervous to try to DIY it but honestly, I'm happier with the results from The Shade than I was at the bank-breaking salon. My greys are fully covered, my hair looks shiny and feels soft and I'm convinced that the colour lasts longer too. Win win win!!! Thank you so much!!”

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“So easy when you get everything you need in one box, and great colour!”

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“I really like The Shade. Rich colour, good hold and great coverage for my greys at a very affordable price. And now with mix of colour, the duos are very handy. I’m a very happy customer. Have been using Verona for a while, that’s the colour on the photo. At the moment I’m using mahogany brown for a softer look but haven’t got the photo of that shade”

The Shade 5 star review on 24th January 2023

Helpful Report

“Amazing duo colouring combo worked really nicely (copper golden & medium blonde) Loved the result & service from support team. Definitely will be buying again!!!”

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“Light Ash Blonde over bleached nearly white hair. Love the color very in fashion as in all shades of silver and Ash.”

The Shade 5 star review on 22nd January 2023

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“A fabulous experience from website interaction, colourist consultations, receiving order, easy application and the colour results. I had used henna colouring within the last two months prior to this application, but as the henna process was too cumbersome I needed a better option and one that wasn’t filled with toxic chemicals. The Shade easily coloured my hair including my regrowth of greys! Very impressed, definitely recommend and have already passed details onto several friends. Thank you!”

The Shade 5 star review on 21st January 2023

Helpful Report

“Colour came quick, packaged very well with all the necessary tools and with easy to follow instructions. Coloured my hair last night with MONTECRISTO - LIGHT ASH BROWN and very happy with the end results. My greys are gone and my hair looks shiny. I might need to change my choice of colour next time as I had blonde at the ends and it has turned a bit green but overall very happy and would purchase again.”

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“The best home colouring products I have ever used. Great long lasting colour. Highly recommend.”

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“I’m so glad I tried this. I was hesitant at first because my last few home dye jobs had left my hair a mess (brassy/greenish) and I thought this might be no different but how wrong I was! It was really pleasant and easy to apply and there wasn’t the usual strong chemical smell you get with other brands. It rinsed out easily and left my hair silky. And the best part was the colour! I used Imola 7.3 and it was exactly what I was hoping for, like a dark caramel blonde, and so rich and shiny as well.”

The Shade 5 star review on 15th January 2023

Helpful Report

“I’m totally converted to this brand! No itchy scalp, no strong smells and I love my colour! My hair felt beautiful after and it’s been 2 weeks and the colour is still great. I want to purchase also the shampoo and conditioner next as the smaller packs I used felt so healthy on my scalp and hair. Mine was Montecristo”

The Shade 5 star review on 8th January 2023

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“The website is user-friendly and the product is wonderful. The colour at my hairdresser was not covering my stubborn grey hair but the colour from The Shade does a much better job and is a 5th of the price. I will not be going back to the hairdresser.”

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“The consultation service was fantastic - prompt and excellent advice. The colour that was recommended for me was perfect! The instructions were clear and easy to understand, making the application process stress free. The end result was amazing! I highly recommend this service to anyone who wants to colour at home - besides the amazing advice and customer service, the prices are excellent!”

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“Very easy to use salon quality dye. Good grey coverage”

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The Shade is rated 4.5 based on 2,060 reviews