The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,380 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,380 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th August 2026

585

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Excellent product, colour is spot on. Won’t spend another dollar at a salon.”

Helpful Report

“Amazing colour! I tried the semi permanent and could not be happier. Feels and looks salon quality, for the price of a box dye! What a great product. Try it, you won't be disappointed.”

Helpful Report

“Loved using the shade. Beautiful packaging, easy ordering and delivery and fabulous colour! Came with everything I needed! Very happy and I will continue to use!”

The Shade 5 star review on 18th January 2025

Helpful Report

“Everything arrived carefully packed. All items were correct. All my grey hair were covered. No nasty smell. Leaves hair shiny and natural. I chose the light brown .”

The Shade 5 star review on 15th January 2025

Helpful Report

“Hair feels incredible! I have naturally dark blonde hair with grown out blonde highlights. A bit darker than expected but it's only a semi permanent so not a problem. I wanted to darken my grown out blonde highlights and give a more even look. Mixed 50:50 - 8.1 (Ash Blonde) : 8.2 (Beige Blonde)”

The Shade 5 star review on 13th January 2025

Helpful Report

“Easy to use and great fragrance. I purchased the application kit too, very easy and clean application. Ist time user and will purchase again. Love it!”

The Shade 5 star review on 12th January 2025

Helpful Report

“Love, Love, Love this product. Value for money non-toxic hair treatment without the chemical hazards. Easy to use (could do with better gloves) and no guilt sink clean-up. I highly recommend this product.”

Helpful Report

“I was very hesitant to use this product as all boxed colours never turn out how they should. I was beyond happy with my colour and just had an appointment at my hairdressers for a haircut who thought i had it done professionally. Will definitely use again and highly reccommend!”

Helpful Report

“This hair colour company is amazing! Everytime I colour my hair it’s always seamless and I get so many compliments.”

The Shade 5 star review on 2nd January 2025

Helpful Report

“I find the shade colors easy to use, long lasting and covers all my greys. Highly recommend these products .”

The Shade 5 star review on 1st January 2025

Helpful Report

“High quality of colour, no smell, excellent natural look. My color is golden brown”

Helpful Report

“Wonderful colour. The colour I usually use is highly rsted and good, but not as good as this. Perfect shade of brown, with red and copper highlights. Not brassy, not dull - perfect.”

Helpful Report

“For someone who has never home coloured their hair I was apprehensive about choosing, using and getting the colour results I Iike. I have very fine hair down to my waist with a mix of dark blondes, reds and fading white blondes from bleaching and dare I admit it, some greys ("sparkles") as my niece calls them. So its not easy to colour for even an expert hairdresser! I wanted to go a little darker and get grey coverage. The result was a beautful shade of chesnut that actually far better suits my skin tone and my eyebrow tattoo colours. I am so happy with this first attempt! The advice Camilla has given me for the next round if I want to create some low and high-lights is very detailed and I feel like I can't go wrong. I am really happy I chose to use "The Shade". The selfie is my old colour and the other is me trying on my dream wedding dress for next year with my new stylish hair colour!”

The Shade 5 star review on 18th December 2024

Helpful Report

“The product is easy to apply and shade coverage/colour is outstanding !!”

Helpful Report

“I worked at a well known hair salon for a few years before having children, and every time I’ve gone to treat myself to a salon visit the colour never comes out right, with the shade I achieved the most perfect auburn from the comfort of my own home without the crazy expensive bills ontop! Never using anything else, you’ve got a customer for life!! Super impressed!”

The Shade 5 star review on 17th December 2024

Helpful Report

“It’s very gentle on my scalp. I love it being ammonia free. I’ve combined brown and ash brown together and the result came out great! Thank you The Shade! I’ll be coming back for more and will definitely be recommending you to friends and family. Cheers!”

Helpful Report

“The application was easy and no strong smell!!! I love how it covered all greys evenly and colour was spot on. I will be buying this product again.”

The Shade 5 star review on 16th December 2024

Helpful Report

“I'm loving the colour kit & it came with shampoo & conditioner too. All fabulous 👌 👏 👍 😍 Conditioner, repair spray & Tsubaki oil delivered today...can't wait to try them also. Great products, keep up the great work people❤️”

Helpful Report

“This is a great product with excellent grey coverage. I have thick curly hair with resistant greys and this works really well I have health issues that prevent me using a lot of products but this has never given me issues at all The smell is a lot more minimal and I have zero reactions for great hair colour afterwards”

Helpful Report

“Really love my colours and the fact no parabens. My hair looks better and seems to be less brittle. Have had compliments. Very very slight criticism… I didn’t like the colour applicator bottle. Very hard to squeeze out plus it doesn’t mix as well as the tried and tested mixing bowl and brush. But again, a personal preference. Love this and the shampoos and conditioners. (Wish we could buy a larger 500ml Bottle). Please also no pump bottles. The squeeze out ones are much safer in the shower. With other brands, they provide the pump bottles and I once had one slip out of my hands and nearly causing an accident in the shower. (Not your products).”

The Shade 5 star review on 12th December 2024

Helpful Report

The Shade is rated 4.5 based on 2,380 reviews