The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,204 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,204 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I sent an enquiry to the shade on which color would be best for me I received a reply within one business day I ordered my product and it arrived so quickly and the toner is perfect my hair is soft my hair is glossy it's toned down all my warm tones and I honestly couldn't be happier five stars I'd give you six if I could”

The Shade 5 star review on 26th July 2024

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“I love it. My hair is healthy and shiny”

The Shade 5 star review on 25th July 2024

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“Great product! Easy to use and great color!! Told all my friends to use it! As a homeschooler mum it’s great cheap alternative.”

The Shade 5 star review on 22nd July 2024

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“Its amazing my hair looks so beautiful after i used it. Also im amazed how the product didn’t react on my scalp no colour on skin like the one i bought on regular store. I will definitely 💯 continue using shade.”

The Shade 5 star review on 21st July 2024

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“I have been using the Shade for a few years now and find it is the best on my hair. I use the Semi permanent and find its perfect along with their shampoo and conditioner. Their quality of colour is just like a salon! , so I am happy to stick with the shade. :)”

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“I’ve been using The Shade for around three years now. My hair is a lot healthier now I’m not box dying. Love love love. I’ll never box dye again”

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“Such a great colour, love the mixture and how it makes my hair feel and look after”

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“I have been very happy with my hair colour from The Shade. The chemicals don’t harm my scalp & I only use mid brown again when I can see the white roots coming through. My hair always looks shiny too.”

The Shade 5 star review on 17th July 2024

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“Most defenitely reccomend. The colour i bought (darkest brown) turned out great. Got the results i wanted and were identical to the picture. Shipping was fast and purchase was defenitely worth it.”

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“It actually covered my greys. Very impressed”

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“I have lived in the NT for over 10 years now and constantly my colour has been fading to brassy tones after 2 washes. I had been told it is due to me taking berocca tablets (1 tablet not even daily). After trying your product all I can say is wow. I took my time writing a review as I wanted to test my colour fading. And to my surprise after 6 weeks my colour has not faded at all and especially no brassy red. Thank you and please don't change your product.”

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“I’ve been using The Shade for almost a year now. Excellent product indeed! The color is fabulous and it does not damage my hair. It’s so easy to apply, I don’t have to go to the salon to color my hair roots. This saves me a lot of money and provides convenience. Highly recommend product!”

The Shade 5 star review on 7th July 2024

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“Great value and so easy to use. The colour is amazing just like you get from the salon but for a quarter of the price. Covers greys so well definitely be ordering again”

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“Ok, this has blown me away. The ease of ordering and the help available is really fantastic. I'm blond with no eyebrows that's how blond I'm talking,but the grey/white was messing with my head and being single mum and working over 48 hours a week time and $$ are not conducive to expensive salon visits. So now I get a great cut every 8 weeks and cover my hair in colour and life thanks to The Shade. I actually like my hair again!!”

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“I have such sensitive skin starting from a young age. I use to box dye and had the worse reaction where I had swollen basket ball sized head. I then moved onto henna thinking that was going to be the best thing for me and it was on the same scale as the standard box dye. Fast forward 10 years and the grey hair starts coming through. After what felt like a life of trying to research dyes that were gentle on my skin I came across the shade. Not only did the product I received, lived up to how well it would work on my sensitive skin, but the website made it easy for me to make sure my order would get to me every 4 weeks and best of all I can change my colour whenever I want. I have recommended this to a heap of my friends and family who I think would also benefit from this product. Thank you 'The Shade's team x”

The Shade 5 star review on 5th July 2024

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“GAME CHANGER!! IT SAYS EXACTLY WHAT IT PROMISED. LUV IT”

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“So happy with my results from The Shade. I have spent years trying to do my own roots and it has always come out orange (trying to aim for dark ash blonde), which usually resulted in an expensive professional trip. Thought I would give this site a go. After a simpe quiz I was sent the colour I required within a couple days (and very affordable!). Easy process to colour. I didn't hold out much hope to be honest as I expected orange again as I washed it off....but...my hair was not orange, but a lovely shade of actual blonde, (and no greys!). Wish I had discovered this site way sooner! Highly recommended.”

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“Ever so happy with the results of The Shade toner. I had a lot of brassiness on the lower part of my hair. Brassiness all gone and my hair is super soft. Will be reordering. The photos show the before and after.”

The Shade 5 star review on 2nd July 2024

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“I have been using the shade since I had kids 5 years ago. After having my hair done for years I had a good idea how to do it and got hooked on doing it myself. So much easier and cheaper. Noticed the upgrades too! Good on you guys. Love the new clips and the Tsubaki oil is THA BOMB!”

The Shade 5 star review on 1st July 2024

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“I'm grey and my hair grows very quickly, so I have to colour it myself. I heard about The Shade in a fashion magazine so thought I would give it a go. Very prompt delivery, very well priced, easy instructions and the colour is perfect. Even my hairdresser said it look fantastic. My only feedback is perhaps you could have two hand sizes for the gloves (I have big hands and the gloves didn't really fit) and it said there were clips to pin my hair back but they were not included in the box. These two comments are so minor to the excellent colour, product and service though :)”

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The Shade is rated 4.5 based on 2,204 reviews