The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love Love Love it! all the ladies in the house use it.....three generations with all different hair colour needs. I started to use the product. There's no smell and awful chemicals and the colour leaves your hair feeling bouncy and luxurious....and healthy its as if you never coloured your hair. The Italian products are superior and I cant stop raving about it with friends. Thank you :)”

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“Wow - I used dual shades for the first time. I was very impressed. The colour is vibrant and shimmery. I absolutely love The Shade. Thank you ☺️”

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“No stink no burning and the colour is amazing and bright”

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“Beautiful colour that got a compliment from a professional hairdresser. Easy to apply and doesn’t irritate my scalp.”

The Shade 5 star review on 30th April 2025

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“Absolutely love the colour and will order again.”

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“loved it xxxx”

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“Absolutely thrilled! First time ever my scalp was not irritated, colour is vibrant and not fading like my old routine did. Complete grey coverage, couldn’t be happier.”

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“The best at home colour system I've ever used. The first one that Actually covers all my grey/white hair! Even when I went to the hair salon there was always a couple of hairs at the front that hairdressers would say, sorry those hairs won't take colour.... with your fantastic product I don't have this issue! I always use the stronger developer, maybe that helps! I also find the scalp and front of face staining is so very minimal. Thankyou for making a hair colouring product that Actually works!”

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“Hair colour was great, had some highlights so isn't a completely flat colour. Covered greys well and has continued to hold up well for weeks now”

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“I’ve been a customer for about 3 years. Great customer service, great product that works, and plastic-free shipping.”

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“Love your products, available colours is amazing. I love the non smell that you have in the hairdresser, took me a couple of purchases but I'm now so happy with the shade and the fantastic grey coverage. KATHY 😀”

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“Bought the medium ash blonde colour in permanent love the colour, I’ve also had it in for a few weeks now and no greys popping through as yet usually I get them after two weeks so it’s doing a great job with keeping them at bay, will be buying more when it’s time to touch up. Very happy with this product and how natural the ingredients are 😍”

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“Well, this is a relief. After recently getting my own place, I had to cancel my regular appointments with my hairdresser :( I decided to give The Shade a try and I'm so happy with it. It's the exact colour I wanted, it smells amazing, and now I'm saving $200+ to get similar results. Highly recommend!”

The Shade 5 star review on 23rd April 2025

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“I have been using The shade colour for the last 4 years. It has helped my hair and scalp. Conveniently delivered at home. On time and great service. Try it you won’t regret.”

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“I am loving the freedom from long salon visits that has come from using The Shade to maintain my colour. The ask a stylist process was simple and I received excellent advice on colour choice. Thrilled with the results and telling all my friends.”

The Shade 5 star review on 20th April 2025

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“One of the best decisions I did. It was so easy to apply because it glided so easily when applied, no foul (chemical) smell and the colour is amazing and even out tone. I won't be going to the salon anymore for a retouch. Purchased the shampoo and conditioner as well 🩵Thank you!!”

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“Amazing product! Although it's twice the price as a supermarket colour, it's much easier to apply and smells nice, not stinking of chemicals! Seems to last twice as long too, so works out cheaper in my book. Now my niece is a subscriber too. 😁”

The Shade 5 star review on 18th April 2025

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“I like the colour kit very much as it is well packed with instructions that are easy to follow. it is also easy to apply and gentle on the hair as it is ammonia free. No need to go to the salon again. Thank you The Shade”

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“WOW 🤩 super impressed with my first ever colour kit so easy to use and my hair looks and feels so soft and no more greys I will continue to to use the Shade from now on , a quarter of the cost of going to the hairdressers, seriously impressed you guys !!!”

The Shade 5 star review on 16th April 2025

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“Since using The Shade I no longer suffer from scalp issues such as rashes, burning or itchy scalp. At my age, 70, I need to colour the roots frequently which wasn't possible with other products due to my scalp sensitivity. I love the colour, dark ash, and find it soft and flattering and a good transition from the darker shades I used to use. I don't wish to add a photo but thanks for your lovely product.”

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The Shade is rated 4.5 based on 2,423 reviews