The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,059 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,059 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th August 2025

Linda S

The Shade 5 star review on 19th August 2025

Renee G

The Shade 5 star review on 25th June 2025

Heather P

559

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was nervous but I'm so happy with how this colour turned out!”

The Shade 5 star review on 28th January 2024

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“I have been using The Shade's products for over a year now and I have been never disappointed. I love their products and my subscription is easy to add things or change shipping or even pause if I need to. The colour is amazing and easy to apply.”

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“My first Shade order, trying to match my natural coppery, ginger hair. It worked out perfectly. The colour blend was helpfully suggested, the method for first application clearly presented, with everything my daughters needed to help me look my best for Christmas.”

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“I reached out the the hair colourist to help me choose a colour close to what I have and to advise me on why my greys were showing up in a week. After taking her advice I'm happy with the results and have signed up to receive my colour of choice monthly. Definitely will be recommending The Shade to all my family and friends.”

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“The Shade products not only saves me hours at the salon and hundreds of dollars, but I get to play with colours and it takes me only an hour to be fresh again in the roots, or two hours for highlights. The best!”

The Shade 5 star review on 3rd January 2024

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“I really love the colour, it is the perfect shade for me. So easy to apply and last longer than my previous colours. Have just received second order”

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“Love The Shade products! I've been using them for a couple of years now and it gives my hair with a rich colour without leaving it dry and brittle. The kit also provides more than enough shampoo and conditioner, unlike other brands!”

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“Made the mistake of trying to bleach some of my hair and it went all shades of yellow and gold. I toned it with the beige blonde and it covered all of yellow/gold and looks great. It is slightly darker than I wanted but still looks 100% better than it was. Thanks Shade!”

The Shade 5 star review on 26th December 2023

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“I am very happy with The Shade. Love the shampoo and conditioner. I chose the Ash Brown and I am thrilled with the result. So easy! 💓”

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“After many years of using box colour my hair felt a bit like straw and I could never get the right colour. I tried The Shade because I liked the idea of a colourist as well as the price, well that colourist was amazing recommending a duo of Bellaria and Montecristo with a 27 developer it is exactly what I wanted and my hair is so much softer since colouring. It was so easy to apply and everything being delivered to my door on a schedule is amazing, I never have to worry about having the right shade at the right time.”

The Shade 5 star review on 22nd December 2023

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“My first experience with Shade was successful and excellent experience. I was really happy with colour, it was easy to use with kit, covered my greys/all hair really well. It was just as good as salon (better colour than my last) and I did it myself.”

The Shade 5 star review on 20th December 2023

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“Ordered golden copper brown for roots and golden copper blonde for mid length and ends. I am really pleased with the outcome. It was fun to do at home as a little pamper for myself rather than 5 hours at the hairdressers for $300 +. The results are a really lovely vibrant colour. Absolutely must use a treatment after dye though due to it being quite harsh on the hair. After the treatment though it feels just like leaving the salon. Love love love the packaging and kit provided so handy. Will definitely use again.”

The Shade 5 star review on 19th December 2023

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“Love this hair dye! It doesn't make my hair dry and dull like so many others I've tried. No irritation at all, no itchy little bumps on my scalp! The shampoo and conditioner smell wonderful and leave my hair soft and shiny. Absolutely recommend this product!”

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“This product is fantastic, I have been using it since Covid lockdown. I love the fact it is excellent coverage, leaves my hair super shiny and conditioned without the nasty chemicals in .I also have to give customer service 10 out of10 !”

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“I like using The Shade products at home to minimise cost and decide at the last moment to colour hair, without the hassle of getting a hairdresser appointment. I feel more able to keep on top of hair looking good, when I am in control. Furthermore, avoid problems with hairdresser not listening to what you want. I was worried about continual permanent dye going through my entire lengths, also a different colour every time because they just mix it up randomly and don't keep a record. I felt like the hairdressers didn't really care as long as you walk out today looking good. The other thing is I was looking for natural products and concerned about what nasties are being absorbed into the body.”

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“Love my product and love that it's always ready for me to use each month. So convenient.”

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“Very good, easy to use, quick delivery. The colour wasn't exactly what I was looking for but it was good anyway, my hairs shiny and feels healthy still”

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“I purchased this product as they don't contain a lot of the chemicals that other brands do. Made in Italy (sounds nice!) and the range of colours is great. I love that I can customise my colour. Having the colourist on hand to answer questions is so reassuring and handy. I love that I can alter my order at any time! There's nothing to not love about The Shade! My hair feels beautiful after I'm done and lasts for weeks! Thanks for making home colouring so easy!!!!”

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“I was surprised with the results. The product had a pleasant scent and you can tell it is far gentler than any other colorants I have tried, even in comparison to the ones from the salon. Easy to use as all you need is included in the colouring kit. The shampoo and conditioner were devine so gentle and smells great. So happy I gave this a try. Will definitely be switching to this now than going back to expensive salons.”

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“Love, love, love! Beautiful colours and my hair feels very healthy even after doing my own foils.”

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The Shade is rated 4.5 based on 2,059 reviews