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The Shade Reviews

4.5 Rating 1,945 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,945 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025
Kate B
The Shade 5 star review on 30th April 2025
Debbie B
The Shade 5 star review on 30th April 2025
Debbie B
The Shade 5 star review on 30th April 2025
Debbie B
The Shade 5 star review on 30th April 2025
Debbie B
The Shade 5 star review on 23rd April 2025
Wiley S
The Shade 5 star review on 20th April 2025
Carmen B
541
Anonymous
Anonymous  // 01/01/2019
So good no itchy scalp and good grey coverage.
Helpful Report
I will never use anything else again! So impressed with the whole kit. From the packaging to the quality of the products, it almost made it fun to colour my greys! Blended perfectly and looks so natural. Love it!
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Love the way it makes my hair feel. My five year old granddaughter daughter said while I was putting the colour in that smells good, not strong smelling like supermarket ones.
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Love this formula, I started with Darkest Ash brown lovely shade but a little too dark for me , I use Dark Ash brown and it’s perfect. I am so happy I have come across this , it’s easy to use and It’s Natural! So now I have taken up on there subscription and get an automated delivery . Well done The Shade 10/10 from me .
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Very pleased with my colour and the way it has taken though I'll need the stronger developer on the roots that are completely grey. Nice and natural colour
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Very happy with the consultation and colour and buying the extra pack of accessories was worth it.
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I haven't yet use my colour yet
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I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.
The Shade 5 star review on 8th August 2023
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Very lovely colour. Love that it's ammonia free. My hair feels and looks great 💯
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The shade hair colours last so much longer than box colours and feel so much nicer in your hair. The colour is nice and vibrant and so easy to apply. Once mixed the solution is nice and creamy with no horrible smell. Highly recommend
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Great product, and easy to use
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The colour is nice and it lasts a long time. It doesn't dry my hair and leaves it shiny.
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I love this product. The key for why it worked for me is consultation online first so you know exactly the colour you are after from experts, the ease of application of product and most importantly the end result of a beautiful colour with your hair feeling and looking fantastic at the right price - I highly recommend The Shade, the end of Salon hair colour for me - Irene
Helpful Report
Im loving my hair colour. It’s been 2 weeks after colouring and no greys or fading. I’m impressed and I will become a member. Very easy to follow. The shampoo and conditioner is awesome.
The Shade 5 star review on 16th July 2023
Helpful Report
Very happy with my purchase. Wasn't sure of the right colour but the customer service people worked with me to finally decide on a shade. Love the colour and also the extras that I purchased as a bundle to make application easy. Have had good comments on my color even from a hairdresser. Much cheaper than my regular salon application. Will definitely use this option in the future.
Helpful Report
I've been following The Shade for a long time. I decided to go from blonde to dark brown/red. The salon had to do it twice to get the colour I wanted. So, I decided to put an order through and they definitely did not disappoint. The colour results were amazing. My hair feels amazing and about 3 weeks on my colour and hair looks as great as the day I did it!! Thank you!!
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So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.
The Shade 5 star review on 11th July 2023
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Great colours, great service, thank you.
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After paying a fortune for a colour I hated, I decided to try The Shade. I am NOT a hair savvy person. Can’t curl, can’t style, burn my fingers etc. The Shade gave great instructions, both written and via You Tube. I watched both, but you could do it with either alone. Coverage was great, including greys and horrible red semi tint. Colour was very similar to what it looked like on the site. So happy I am trying streaks/tints next.
Helpful Report
I’m so pleased I found The Shade! I’ve dyed my hair with The Shade 4 times now - 3 times with 20vol but I found it didn’t fully cover a few pesky stubborn grey strands so this time I upgraded to 27vol and it did the job. This time I also purchased the full size shampoo and conditioner because I love how the ones the come with the colour make my hair smell! Camilla on The Shade team was very helpful with all my questions on email. I think I’ll be using The Shade for many years to come- it makes my hair so shiny and seems a lot more gentle than regular at home hair colour.
The Shade 5 star review on 14th June 2023 The Shade 5 star review on 14th June 2023
Helpful Report
The Shade is rated 4.5 based on 1,945 reviews