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The Shade Reviews

4.5 Rating 2,064 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,064 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
98%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025
Kristy N
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
558
Anonymous
Anonymous  // 01/01/2019
I have been using The Shade since October 2019. I changed from your normal supermarket dyes to The Shade as my hair was being ruined. After one purchase I was hooked on how full coverage, soft and shiny my hair was. I’ve used The Shade dye and bleaching kit to go lighter on my own with great success and without damage to my hair. For the price it’s definitely worth it and I love you can change the subscription with ease.
Helpful Report
So happy! After years of bleaching and dying my hair every colour imaginable, my scalp became extremely sensitive. So when I decided to dye my hair black for better grey coverage (because unfortunately at 34 that’s now the scary reality!) I found that every black hair dye I tried burnt my scalp. While I did have some minor irritation with The Shade Black, it was nothing like any other dye I have tried. And the coverage is amazing! So dark and even! Plus the barrier oil is super helpful! I highly recommend this hair dye!
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The Shade is an awesome company. My hair never felt so much better since changing to them. Before the colour never hold longer enough, but with the shade my hair lasts 8 weeks before I need to reapply. Never going back to anything else. And the best information its all natural.
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I admit the idea of a subscription and locking into hair colour was unusual.... But the more I thought about it, the more it made sense! I loved my first go at colouring with this brand. I previously used a natural hair colour because of a sensitive scalp, no issues with the shade and it gives an even beautiful depth of colour... Good coverage of my brunette and grey hair and I am definitely continuing with my subscription 😊 highly recommend!
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Very impressed! Covered my 'platinum' highlights (greys) very well. I used the Mahogany Brown, thought it was very dark to start with, but I'm happy with it. I will definitely be ordering again. My daughter, 10yo, loved applying the colour for me :)
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I'm converted! I decided to give this a go during COVID restrictions after years of getting my hair coloured at salons. I picked The Shade because of the omission of chemicals. I'm blown away by the results. The colour is gorgeous - definitely looks like I've had it done professionally. My hair is shiny and no scalp irritation. Also no colour run off after initial application. And the cost saving is huge. No going back for me.
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I was really hesitant to try as I usually go to a professional salon to dye my hair but I was desperate for a healthier and cheaper solution as I felt like I'm spending too much time and money at the salon just to get all those chemicals in hair! I was pleasantly surprised with the results!! The colour fits me perfectly and was super easy to apply, saved me tons of time and so much money and my hair looks and feels better than ever!! Highly recommend!
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I am so happy with the Catania - lightest beige blonde that I am about to receive a third shipment. Prior to using the Catania my hair was a very light silver blonde that would go yellow within a couple of washes if I didn't use a blue shampoo. Since using Cantania I haven't had to use a blue shampoo. The roots don't go as light as the bleached hair but I still love the colour. It has given my hair an ombre look. At this stage I am happy to continue letting it grow out without bleaching. Eventially, I am bleach wash my hair to lighten it again the unbleached hair. The product doesn't dry my hair out. I just added the extra shampoo and conditioner to my order because they leave my hair feeling soft and it doesn't go frizzy. After a couple of washes with my regular shampoo and condition, that is not cheap supermarket stuff. My hair is dry and frizzy again. There is no comparison... Salon results for home hair colour prices! Love it!
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I am very happy with the product. The colour is just what I wanted and the quality of all the items ordered was fantastic. The service from your team was exceptional too. Thank you!
The Shade 5 star review on 27th June 2020
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AHHHMAZING. That’s all I can say about this. Best hair colour I’ve ever used and so much easier than going to the hairdresser!
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I’m very impressed with The Shade Products. The colour & conditioner are The Best 🙌🏼🌈☀️
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I'm so happy with how this colour turned out! The process was simple, the dye was gentle without a strong smell, and the copper golden blonde came out beautifully! My hair is about 50% grey which has given the the finished result depth and vibrancy. I highly recommend!
The Shade 5 star review on 25th June 2020
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It's top end, salon professional quality dye. It covered my greys 99%. I have thick, wavy dark brown hair. My greys are course and concentrated in the usual common areas. I would recommend applying extra developer separately for 15 mins (as advised in the trial instructions), if you have a lot of greys or coarse hair like mine. The trial is so worth the bargain price and provided you choose the correct shade for your existing natural colour, I can't see how you would go wrong with it. Highly recommended product.
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I like Shade because the colour I chose is really pretty. It’s easy to mix and apply.
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So glad I came across this amazing product which is premium quality the product is thick and there is more than enough product more than you would get in your chemist box colour will never go back to them. Great colour leaves hair soft and manageable. Love the idea that it's a subscription makes me look after my hair more often. Thanks for a fantastic product.
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So great to have quality products delivered! Hair has felt great and it's been three + weeks
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Loved my kit from the Shade, and all the goodies in it were sooooo useful! Also love my new hair colour - it’s exactly right! Thanks Team Shade!
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I have been using the Shade for over three months now. I'm very happy with the results, and no dangerous chemicals. I found just the right colour for me too. The Shade gets delivered to my door every month, a good reminder that it's time to do my hair colour again.
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Loved my first try of The Shade! Best home colour I have ever used!
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Love this product! I often don't have the time to go the the hair salon, but love that fresh new-colour feel! The Shade gave me an opportunity to have a salon-finish in the comfort of my own home. The colour is great (I use light ash brown), feels great and the whole process is so easy! Would recommend!
The Shade 5 star review on 19th June 2020 The Shade 5 star review on 19th June 2020
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The Shade is rated 4.5 based on 2,064 reviews