The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Thanks Shade, great starter pack. Gave it a go today and am very happy. Only ask from me is to make reuse bottles like ( Herbatint) for those of us working with regrowth so we don't need waste product. Good way to keep clients who would otherwise move on 😉”

Helpful Report

“Great product, smells clean and chemical free. Colour is as described and instructions easy to follow - the mixing bowl and brush were a big help too.”

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“I was a little sceptical when I decided to give this hair colour kit by The Shade a try. I'm blown away that after over a fortnight after using it and a couple of washes, it's still pretty darn amazing. I really really love the colour too and putting it on was easy as ... I've tried a few other natural products but within a few days my greys poked through and the colour that was left was pretty yuck. I looked like a crazy lady with two tone orange and yellow hair and I'd pretty much given up. Now I feel like I can love my hair again. Thank you, I will definitely use The Shade again and recommend it to anyone.”

The Shade 5 star review on 7th June 2020

Helpful Report

“I’m naturally a strawberry blonde and have regretfully dyed my hair many different colours over the years. Lately I had been trying to find a colour close to my natural colour. In the past it had just turned out like bright orange. Then the shade popped up. I answered a few questions and was recommended Cooper golden blonde. I was sold, quick delivery everything you need and I have never been happier with a colour and my hair feels so good. Thank You! The Shade for making me a redhead again.”

The Shade 5 star review on 6th June 2020

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“Absolutely loving everything about this product. My hair is in such great condition and love the convenience of having it delivered to my front door.”

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“Very happy with the shade. The inclusions for the start up kit were amazing and my colour is lovely, I got many compliments for my chocolate blonde colour (7.3). 3 weeks in now and has not faded much as at all. Very happy.”

The Shade 5 star review on 5th June 2020

Helpful Report

“Great package with all you could need for a professional colour application! I went from blonde to golden brown. The colour was more red that I had anticipated but I love it. First time putting a permanent colour in my hair & was done by my husband & teen daughter (they had a great time) so needless to say it was easy to use! I’m super happy - would def use again!”

Helpful Report

“The shade was perfect..the hair dye doesn't smell toxic nor does it burn your scalp..hair felt super silky and gorgeous after using this product..will be continuing use of this fantastic product..you may need to add a purple toner to the packages for blondes to help marry the regrowth to the length of it..was a bit gold compared to the length. A1 PRODUCT PEOPLE!! 😝 DONT HESITATE TO PURCHASE!!”

Helpful Report

“Absolutely love the shade. They supply everything needed shampoo, conditioner, barrier oil. So glad i found The shade. So affordable and it doesnt smell like normal hair dyes do. Great work. Im sold!!!!”

The Shade 5 star review on 4th June 2020

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“Very pleased with colour outcome on my hair. It's also very convenient for my lifestyle.”

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“I really loved my hair colour from The Shade, it made my hair much softer and more manageable than the regular colour I was buying from the supermarket. I love that it's organic and much better for me and my health, and the colour was perfect. I'm hooked”

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“I have just started using The Shade and I am really impressed with the product...no smells or sensitivity. Camilla the colourist helped me decide on a colour and it was perfect. Plus the service, backup and supplies sent was awesome. So glad I found you!”

The Shade 5 star review on 1st June 2020

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“Absolutely love it! I had to get hubby to do it for me and there was more than enough hair dye to cover my hair!”

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“Very impressed with the shade!! I was surprised by the fact that the dye didn’t have that horrible lingering ammonia smell like regular store bought hair dye. My hair feels smooth and has a lovely shine to it.”

The Shade 5 star review on 29th May 2020

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“After years of colouring my hair at the hairdressers I decided to do it myself. Working from home during COVID (in case it turned out yuk) and The Shade's free offer boosted me to finally give it a go. It was recommended I mix amalfi & sicily to obtain a neutral shade. I found it abit tricky to apply around the roots (I'm sure I'll get better) but the process wasn't too bad at all, and I only used half of both tubes. The result was fantastic. A little darker than I expected but I prefer it - a more natural medium blonde that toned down my yellow bits and lifted my darker roots. My hair felt fantastic afterwards and it didn't damage my curls. I will be able to used the left over colour when its due to be re-done and I have subscribed to The Shade. So glad I finally gave home-colouring a go. Just do it guys!”

Helpful Report

“It’s like having an at home spa / salon experience. The toolkit including brush, bowl, clips, cape and mat are such great quality. The packaging with barrier oil, developer, hair colour, shampoo, conditioner and gloves is so well though out. Usually 30 minutes feels like a chore and I put off colouring my hair until the last moment, but this feels like an indulgent treat I don’t need to delay. When applied it doesn’t smell of chemicals or drip easily. There’s heaps of product for those with long, thick hair. The shampoo and conditioner smell amazing and as if they’ve just come from Aesop. Please consider doing them in travel size. An extremely well thought out concept for professional hair colouring at home.”

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“Really great results. Gorgeous, lasting colour and hair is so silky and soft.”

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“So great beautiful colour and not a strong smell the first time my greys are covered beautifully thanks Shade love the products and the shampoo and conditioner makes my hair so luscious”

The Shade 5 star review on 27th May 2020

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“Lovely shade and covers my greys perfectly.”

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“I no longer wished to bleach my hair and wanted to find a shade as close to my natural hair colour as possible and one that would cover my greys. The Shade ad popped up on my Facebook newsfeed so I thought I’d investigate further. I ordered my first kit and my husband dyed my hair two weeks ago for me. I love how natural the colour looks. The shampoo and conditioner are fabulous. After dying my hair always feels like dry straw but as soon as I put some of the conditioner on it it magically became soft and smooth! I’d highly recommend The Shade to others. I am so happy with my hair.”

The Shade 5 star review on 26th May 2020

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The Shade is rated 4.5 based on 2,064 reviews