The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I received my Hair Colour pack in the post yesterday 💕 3 days after ordering. My husband coloured my hair last night. He felt like a professional with all the accessories ( brush bowl,cape etc... I love the oil and wipes, so there was no mess or dye around my hairline or on my ears. The colour today is amazing.. so shiny and Healthy looking, and my hair feels great. I recommended this to my friend, and she will be coming over next week to get my hubby to put it through her hair..💕”

Helpful Report

“The Shade’s premium salon-grade colouring kit certainly exceeded my expectations. After previously using permanent colour from a box without the desired results, I came across The Shade on Instagram. The trial pack came with everything I needed to colour my hair at a fantastic price. As you can see in the before pics, my hair had different bands of colour, lots of grey hair underneath, it was dry, dull and felt awful. I had my close friend who has been a hairdresser for almost 40 years apply The Shade, colour Bellagio and the results were outstanding. There was no chemical smell when the product was applied, no burning or stinging of the scalp either. My hair is now an even colour, 100% full grey coverage, feels super soft, looks shiny and smells beautiful. My close friend was so impressed with the quality, the colour and the results. I will definately continue to use The Shade and will highly recommend to anyone looking for a salon-grade quality permanent hair colour without the cost of going to a salon. I’m totally in love with ‘The Shade’ my hair is - Bellagio ❤️”

The Shade 5 star review on 1st February 2019

Helpful Report

“Excellent quality product and easy to follow, simple instructions. Impressed with the quality of sectioning clips and application equipment! The product itself doesn’t sting or burn like some can, and my hair was left smooth and feeling nourished - will buy again and have already sent friends to The Shade!”

The Shade 5 star review on 31st January 2019

Helpful Report

“I always end up with red or gold in the front of my hair even at the salon. Camilla guided me through what she thought would work and..... exceptional i love the colour and the product packaging. This is the best at home colour product i have ever used, why go to the salon when i can get better results at home with the Shade!”

Helpful Report

“The best decision I’ve made in ages. The shade was good to their word. Not only did I get the equipment I needed to colour my hair like a professional, the results were fantastic. I am very sensitive to hair dyes and have had some very bad allergic reactions. There was no problem with using the shade. Oh and I’m also saving a fortune. Thanks 🙏🏼 so much.”

Helpful Report

Thanks for your kind words Helen, so pleased you're enjoying using The Shade!

“Really happy with this product, colour is exactly what I was after! My hair looks super shiny now! Love that it came with everything I needed as well! It was also really gentle on my scalp so perfect for my sensitive skin!”

The Shade 5 star review on 14th January 2019

Helpful Report

“Exceeded my expectations, thank you!”

Helpful Report

“Only a real redhead understands the stress and heartbreak of having a hairdresser not understand ‘please stay true to my tone, please keep it real’. Our red hair is not just our hair ... it’s part of our soul and who we are. ‘Palermo’ is true to tone and keeps it real. It’s undone the damage a hairdresser did (‘no, trust me ... it needs more than just a refresh, you’ll love it!) and, after a couple of washes to settle it in, Palermo will restore my true tone. Covered my greys beautifully and the product is pure bliss to use. You really do need to sell the shampoo and conditioner as part of the range ... it’s just gorgeous. The photos shows my hair coloured about an hour ago, dried naturally. I’m 54 and it’s left it so lovely and soft ... and no ammonia stench! Love it, I’m hooked ... thank you.”

The Shade 5 star review on 10th January 2019

Helpful Report

“Absolutely loved my kit & colour! The packaging is beautiful, and I loved the quality of the tools. No nasty surprises with the colour, and it turned out exactly how I wanted. I am going to be experimenting with other shades too 😊 I love how I can use this product with confidence as a breastfeeding mother, as the ingredients are free from nasties. Not oy do I get a lovely colour, I get a hair treatment too! My hair is so soft, smooth, shiney and healthy. 💜”

The Shade 5 star review on 8th January 2019

Helpful Report

“I was delighted to discover that a quality hair colouring service had made its wAy to Australia. When I lived in New York, I used a similiar service and the results are far superior to the boxed colouring kits you buy in chemists etc. My initial experience with The Shade was a little disappointing as I had selected the wrong colour for my hair and had the dreaded red halo effect. I chatted on line with Camilla and she identified the correct colour for me and sent it out as soon as she could. Im very happy with the quality of the products and the excellent customer service.”

Helpful Report

“I dye my hair at home, in between salon visits, & there is NEVER enough colour in the store bought version. There was so much colour to completely cover my long, very thick hair, I was just astounded. This is the best find ever”

Helpful Report

“A deep and rich colour is the end result of the product. I am very happy with the results as I am very allergic to all other hairdyes and after the first use I did not have a reaction. Thank you to The Shade.”

The Shade 5 star review on 28th December 2018

Helpful Report

“Love this! Can't really afford to get my hair coloured at the salon, so this is the perfect solution. Easy to use, all the accessories in my first order were great. Love the colour too, covered my greys perfectly :)”

Helpful Report

“This product is INCREDIBLE. I am in love with the quality of not only the dye itself but also the brush, cape and no spill mat! I definitely recommend THE SHADE to anyone. The convenience is fantastic. The instructions are very easy to follow and there is absolutely NO MESS!!! I will never go to a salon again!”

Helpful Report

“This product has my hair colour the most even it has been in years of doing my own hair at home using many different products! There are many pro's to this product including: - Smells GREAT (not like stinky peroxide) - Colours evenly and really well - Easy to use and easy to follow instructions - Doesn't burn (like some others) - Is effective and efficient However, a couple of cons; - It's a little messy in application from a bowl rather than a tube - Personally, I have 2 tone hair (I only dye 3/4 of the top) so it was more difficult to ensure the colour wasn't going into my darker underneath as I was using a bowl and brush to apply - If you have alot of fine hair (or thick hair) you will need two packages as there is limited product. All in all, I'm exceptionally impressed by this product and will be back as a customer to get some more just before my birthday party (when my hair will be next due for a colour)”

The Shade 5 star review on 10th December 2018

Helpful Report

“Then I saw The Shade, now I'm a believer! *queue music* I used shade #5 - Siena (Brown). The at home salon kit was quality, from the tint brush and bowl to the shampoo and conditioner! What is with the shampoo and conditioner?!?! It is unreal! Soft, freshly coloured hair, with 100% coverage. I definitely recommend The Shade.”

The Shade 5 star review on 8th December 2018

Helpful Report

“I colour my hair on a regular basis and found The Shade hair dye so easy to use. It doesn't have any horrible smell, comes with towel to wipe away any dye residue on my skin so it doesn't stain and most importantly looks so natural again. Love this product and would highly recommend to every. I know I will be using this from now on to keep me looking fresh. Thank you :)”

Helpful Report

“I love it! Very easy to apply, the shampoo was rich and the conditioner relaxed my hair almost immediately! The colour was just about the same colour as I had in my younger days( maybe a touch brighter than I have been having it) but who cares? I feel young and very glamorous! I’m very impressed and will continue to use this fantastic product❤️”

Helpful Report

Dear Suzanne, I've checked the tracking of your parcel and it was delivered on Wednesday December 5th at 4:26pm. I have sent you an email with the delivery confirmation. Regards, The Shade

“Absolutely love it. Hands down the best hair colour I’ve used at home. Covers greys and the colour is lovely and rich. I used golden brown. It doesn’t smell and my hair feels better after one use than it has for ages. The packaging is awesome and the little pack with all the accessories and the bench protector is great! I’m definitely a permanent subscriber!”

Helpful Report

“Love the easy to use kit! Colour is superb covers all greys and shines like a dream and no itchy head or stink love love”

The Shade 5 star review on 2nd December 2018

Helpful Report

The Shade is rated 4.5 based on 2,423 reviews