The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Highly recommend this product! I have already recommended it to several friends. I’m so happy with the results. My greys are covered and my hair feels so healthy. Love the colour! I used shade 5.5 Milano.”

The Shade 5 star review on 2nd October 2020

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“I have been using The Shade now for 3 colouring treatments, and I am in love! It's easy, convenient, and saves me so much money and time! I can't stop telling everyone how much I love it.”

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“Honestly loved using this product. The instructions were easy to follow and the result was better than I had expected. Also loved that my hair felt lovely after colouring.”

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“The ease of the application, due to the thorough steps provided was fantastic. So refreshing knowing I wasn't damaging my hair, yet covering my silvers with a natural alternative to chemicals. Thank you.”

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“I love the colour. Stays fresh for a long time. Makes my hair very soft. 5 stars”

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“Unfortunately in my case because my roots are grey & very different colour to the rest of my hair the discrepancy in colour is very obvious with the roots lighter & brighter & the rest dark”

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“I was very happy with my Shade hair colour which you recommended. The kit you sent was great. I will be more confident doing it myself next time. Your products are excellent. Thank you. Helen”

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“Wonderful colour (especially when I use the right amount, lol) and love that it automatically sends it to me so I don't have to worry about getting more when I need to cover my regrowth!”

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“Loved the process. So simple and the colour is amazing.”

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“Very pleased with the results, particularly the greys and regrowth.”

The Shade 5 star review on 25th September 2020

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“Love the vibrant colour and no harmful chemicals is great No irritation when I used the dye Very pleased as well as economical”

The Shade 5 star review on 23rd September 2020

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“Love the colour, easy to apply and enjoyed the bonding experience with my daughter. Customer service excellent”

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“I’ve been box dying my hair for years and my sister in-law recommended trying the shade and I haven’t looked back. I love that it gets delivered to my door step and the product doesn’t smell toxic or leave my hair feeling dry and damaged.”

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“Great colours, my hair feels lovely, it's not dry, and although I chose a slightly darker colour, they are so convenient and easy to apply”

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“The product is a great colour for me and is very low toxicity for my sensitive skin.”

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“20/09/20... I had quite a bit of grey coming through ( as you can imagine from being in lockdown) so I followed your instructions to a tee ... although I received it quite quickly I didn’t actually put it in until 3 days ago ! Firstly I have to say the packaging was beautifully presented, I almost didn’t want to ruin it ! But I’m Very glad I did as I have a notoriously sensitive scalp ... there was not even a tingle ! Thrilled ! The shampoo was so lovely that I didn’t want to rinse it out ! I am very happy with the result and also the colour .... I will send a photo of me waiting while the colour developed, very exciting!!!!”

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“Lovely colour.”

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“I LOVE THE SHADE!! I have had grey hair coming through since I turned 28. It is all at the front around my face so it is so obvious. I have used a variety of home hair colour kits from the supermarkets and chemists and some have worked for maybe 2 weeks and then the grey seems to come back really quickly. Others had not worked at all and after colouring, the grey was still there and didn't even look as though I had coloured my hair at all. The only way around it had been a hairdresser which would cost anything from about $60-$120. So I rarely did that. Now I have tried The Shade there is no going back. My greys are usually resistant but I have found that if I leave it on for an extra 10 mins it works perfectly. As you can see by the photo there is not a grey hair in sight and I dyed my hair a couple of weeks ago and it is still looking great. Thankyou The Shade for saving me money and my sanity :-)”

The Shade 5 star review on 17th September 2020

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“This was my first time doing a home dye so I was a bit nervous at what the result could be. I have really enjoyed the whole process of my purchase, from the easy to follow website that offered me a free trial for an Ammonia & Paraben free product - to then receiving such a wonderful starter kit with everything that I needed including instructions. It was easier than I expected to do the application, smells amazing, and I am really happy with the result, so much so that I think I will now be home dying instead of going to the hairdressers (which is going to save me some money). I will be telling my friends about this product as I can feel that there is a genuine care for customers and quality products.”

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“I have used this 3 times and think it’s fantastic! I use the grey hair softener and then colour and my results are fantastic so happy no harsh chemical smell beautiful quality and perfect colour”

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The Shade is rated 4.5 based on 2,064 reviews