The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,205 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,205 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely loved the formula, the free starter pack was awesome and very good quality. Perfect coverage on the gray hair and really easy. I might have chosen a litte too dark shade, but that's on me. Very much pleased with the whole process.”

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“Amazing colour, hair feels great afterwards and easy to use.”

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“Hi the colour that we picked is perfect and I love it and doing this is great and thanks to the team and I have told everyone about this my auntie getting it to”

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“Love the colour and the feeling of my hair after using this product. Doesn’t have that terrible hair dye smell either. The only downfall of this product is how long it takes to be delivered after your direct debit is taken out.”

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“I absolutely love this product. Love the colour , the shine. Perfect.”

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“After colouring my hair at home for over twenty years, this is by far the best colour I have come across. Covered my greys exceptionally well, left my hair feeling very healthy & absolutely loved the blonde colour.”

The Shade 5 star review on 27th January 2021

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“LOVE IT! Easy to use, smells great, hair feels amazing, colour is perfect 😊”

The Shade 5 star review on 26th January 2021

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“The only home hair colour that doesn’t burn my scalp or dry out my hair!”

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“Its so easy to use and I love the colour that I had help with the colour consultation to pick my colour so thank you for this colour and I can't wait to put the next colour in”

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“Really loved the colour. My hair looks and feels healthier and the colour richer. Loved the shampoo and conditioner too.”

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“I went a little darker than usual. I love it. The colour has remained bright after a number of washes.”

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“It’s exactly what I was looking for! So easy to use.. and surprisingly compact when it arrived! The desired colour i’m out exactly what I was looking for. Perfect 👌🏻”

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“Absolutely love it. I was sceptical at first but very glad I gave it a try. Will definitely recommend to all. Thank you, The Shade”

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“Nice colors. I find it easy to apply. And with your first order, you receive everything in a lovely little kit, with everything you need, for much less than the hairdresser. I think it's money well spent.”

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“I received my first order this week! I have never coloured my hair my self so I was really apprehensive but I loved the Chocolate Blonde!! Exactly the colour I have been looking for since going dark after being blonde my whole life! I decided to only freehand brush it through so I still had some lighter tones and I am thrilled! What a lovely colour, the conditioner smelt amazing and really softened my hair up after washing out the colour.”

The Shade 5 star review on 19th January 2021

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“Really straightforward application. First time I’ve done my own colour and not gone to a professional. I like the colour. A little more warmer and red toned than I though it would be compared to picture and name -chocolate blonde but nice nonetheless. Would use again - May go for a more neutral/ cooler look next time”

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“Fabulous product and fabulous service! I am thrilled with The Shade and even my hairdresser approves.The subscription option is super convenient and my duo colour is perfect also it leaves my hair feeling beautifully healthy. Could not be happier with The Shade!”

The Shade 5 star review on 16th January 2021

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“I was looking for a natural hair dye and I'm so glad I found The Shade. The application was easy and there is no chemical smell. The colour was exactly what I wanted and lasts really well with no fading. I picked Modena-golden brown. Will definitely continue my subscription and would recommend this brand to anyone.”

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“I had to start using natural hair colour free of chemicals as my scalp became sensitive to conventional hair dyes. I have not had a problem with this product. I would like to see, in the future, maybe dry shampoo, hair mascara to use in between colouring, as I cannot use any of the conventional products.”

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“Am absolutely astound at the quality of this product. So easy and enjoyable to use. Wonderful colour that covers greys flawlessly. Thank you so much ❤️”

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The Shade is rated 4.5 based on 2,205 reviews