The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“You will have to take my word for it as I have no before photos, but thanks to The Shade Colourist service I am now sporting a beautiful natural looking head of hair. Camilla suggested a duo of Lucca Chocolate Blonde 7.53 and Torino Golden Blonde 8.3 for my dark brown hair. The duo of colours was easy to prepare and apply and the shampoo and conditioner lovely to use. My greys are gone and the three month old bleached out highlights are now blending in with my base colour while still maintaining a lighter tone. Overall I am very happy with the results and would recommend The Shade to any nervous first timers!”

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“Excellent product. Easy to use and extremely happy with the result.”

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“I like the colour of my hair now. It looks very natural.”

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“So loving "The Shade" - I was a little dubious at first having had some hair colouring disasters in the past but I'm so glad I tried this! My hair has so much red in it that home colouring can be dangerous - but The Shade stayed relatively true to the colour chart. It was a little red after I first coloured, but that's faded now to a gorgeous shade that people say looks better than the professional colours I was getting! I also found that this colour didn't make my scalp itchy like others have. This is a quality product at a great price - will keep buying for sure!”

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“I love the shade. I get a better result colouring my stubborn greys then I get in the salon. I am a busy working mum of two and this product allows me to fit the process into my schedule. I will keep using the product even after lockdown.”

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“What a fabulous product and service, my shade was chosen by my helpful consultant, order placed and on my hair within days, lasting better than my hairdressers colour too. Thanks The Shade.”

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“The product is great but the price is a little overpriced.”

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“Very happy with the colour and the end results,love the product.”

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“Love this product. Have been using since lockdown 2020 and never been let down. It lasts as long if not longer than colours done at the hairdressers”

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“Easy to use. Great instructions. You ate sent everything you need.”

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“I purchased Sorento Light Ash Blonde as I have a mixture of brown and grey regrowth in my hair. Looks good and It did add lights and shine to my hair. I like the fact that it has natural ingredients. I would be interested to know if you think I should go lighter or darker next.”

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“I had an online consult which included a photo of my hair … Maria suggested Sicily. It looked great and was easy to apply with the help of my partner who diligently applied the colour for me. The condition was great. The colour was close to what I would normally have at the salon with my hairdresser - I’d happily use the product out of lockdown as it is incredibly good value.”

The Shade 5 star review on 30th August 2021

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“I love the shade the colours are true and correct according to the chart leaves my hair soft and shinning ,I only suspended my acct due to financial hardship from covid”

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“I absolutely love being able to control when I can colour my hair at home and not having for spend so much money on colouring in a salon. My hair has been so healthy and shiny since using these products I just love it. Thank you”

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“Hello The Shade, I've been ordering your hair colouring products for a couple months now, in total I've ordered 10 times. Your hair colouring products literally saved my life during this lockdown here in Australia. Thank you The Shade. xoxo”

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“Fantastic product that covers my grey hair effortlessly. Love the fact it has no nastiest.”

The Shade 5 star review on 25th August 2021

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“I have only recently started dying my hair. I am intrinsically lazy when it comes to things like this, so getting my hair dye mailed to me means that I have one less thing to think about. It just arrives and I know I have to do it. I also REALLY like that it doesn't smell terrible like the supermarket box that I purchased for my first ever hair dye experience. That was enough to put me off doing it forever. The Shade doesn't smell bad, and it's easy enough to put on for even someone as uninterested in the whole thing as I am. Plus, the colour is good. I like the way my hair looks on the millions of zoom calls I have to do while I'm working from home.”

The Shade 5 star review on 24th August 2021

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“I never thought I’d go back to doing my own here out of a bottle. The last 20 years I’ve paid thousands of dollars for great hairdressers and hair products. From the recommendation I thought I’d try out the shade during our lockdown. I’m so impressed with the quality of the product that I haven’t,and won’t, stop using it”

The Shade 5 star review on 22nd August 2021

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“Love how easy it is to use and the regular delivery really suits my needs and I love the flexibility of the delivery schedule the colour is a perfect match”

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“I use light ash brown, my natural hair colour is a mousy grey/brown, this colour comes out quite dark at first, and even though it is an ash colour, it has undertones of chocolate. As it fades, it turns into a lovely strawberry light brown. I top up every 8 weeks. After years of using harsh chemicals my hair was looking limp and lifeless, a year of using THE SHADE, my hair feels fantastic and is growing thicker every day. The lady that cuts my hair has even commented on how amazing and soft my hair feels and loves the colour and shine. The shampoo and conditioner that comes with the colour is great too, and is now available to purchase, which im pleased about and will be purchasing once I have run out of existing product. The price is great too.”

The Shade 5 star review on 19th August 2021

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The Shade is rated 4.5 based on 2,423 reviews