The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,247 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,247 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 17th April 2026

577

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great colour that matched exactly what I chose, full of rich tones and was easy to use. Very happy with the smell of the hair dye as it didn’t have any bad chemical smells like other home dyes I’ve used before. Not quiet settled on this colour, so am really looking forward to my next shipment to see if that colour is more suited to what I’m after.”

Helpful Report

“Absolutely stunning colour, just what I wanted. Never again will I use anything else. I'm so happy and knowing I'm not using harmful chemicals is even better.”

Helpful Report

“I started with a semi after consultation as I wasn’t sure if the red was going to be what I was hoping for, but all round it’s been amazing. Smells lovely, and the colour is almost exactly what I was looking for. Will try the permanent next time.”

The Shade 5 star review on 16th April 2023

Helpful Report

“I loved my first experience using The Shade. The kit had everything I needed, instructions were very clear and easy to follow. Just had to change the developer for my next order from 10 vol to higher as it didn’t cover the greys but my hair was super soft and looked beautiful after colouring! Can’t wait for the next delivery! Thankyou!!”

Helpful Report

“I had recently used another brand colour with little support and 2 disappointing results. I then encountered Camilla from the Shade who went above and beyond with her expert advice and assistance. She advised to bleach wash my hair prior to colouring as I needed a lighter colour. Am delighted with the results. All instructions were clear and Camilla replied promptly to all my queries. I highly recommend”

The Shade 5 star review on 12th April 2023

Helpful Report

“Good grey coverage, love the colours”

Helpful Report

“Amazing hair colour”

Helpful Report

“I love, love the shade colours!! I am so impressed by its grey coverage and how long the colour lasts for. It leaves my hair in such a great condition.”

Helpful Report

“I love using The Shade. Great coverage but with out all the harsh chemicals other hair dyes use”

The Shade 5 star review on 29th March 2023

Helpful Report

“Excellent product better than I expected and have had many compliments. Will definitely keep using it.”

Helpful Report

“Beautiful colours ♥️ completely covered my greys and my hair feels amazing ♥️ Love the shade and will be reordering.”

The Shade 5 star review on 26th March 2023

Helpful Report

“My hair is in better condition and so soft and shiny after using the shade hair color, I love it”

Helpful Report

“Excellent quality and service - I’m saving so much atine and money and still get compliments on my hair. Love this shade 😁”

Helpful Report

“I am in love with The Shade! I ordered the Palermo - Copper Golden Blonde to mix with the Napoli - Dark Blonde thanks to my consultant and it was the perfect colour. The rich colours lasted for months (which is not often with reds). I highly recommend their products.”

The Shade 5 star review on 14th March 2023

Helpful Report

“Like most people I'm sure, I was very apprehensive about purchasing an at-home hair-dying kit, especially online. However, I just cannot justify spending hundreds of dollars at the hairdresser when I am only getting an all-over colour. I have naturally auburn hair (now with a few sparkles) and I purchased the Copper Golden Blonde. The colour was spot on as you can see in the picture. The application was not too difficult and there was plenty of product. I will be sticking with The Shade, however, I'm not sure I will need to colour my hair every 4 weeks so might change to ad-hoc ordering. I would recommend this product.”

The Shade 5 star review on 13th March 2023

Helpful Report

“Game changer! I've been going to a green salon for the last few months in an attempt to reduce my toxic load but their product had very poor grey coverage and the upkeep cost was phenomenally high. I tried The Shade on a whim and was so pleasantly surprised by the gentleness of the formula. Barely any scent, no irritants but powerful results on the greys. I played it safe and got a shade lighter than what I believed to be my own and it was almost a perfect match. So grateful for this service as I believe it'll save me hundreds of dollars a year as well as put the power and confidence back in my hands to DIY my hair colour.”

Helpful Report

“I've been using the Shade hair colour for many years now it's all natural and very easy to use. Would highly recommend ⭐️⭐️⭐️⭐️⭐️”

The Shade 5 star review on 12th March 2023

Helpful Report

“I couldn't be any happier with the two colours I have purchased from The Shade. The whole process from placing orders through to fast delivery & ease of use not to mention the great price as well as the excellent online advice i have received from your Colourist Camilla in selecting the colour that would suit me best has been extremely easy, helpful & professional. I would not hesitate in recommending The Shade to anyone who is considering purchasing your products, they won't regret it.”

The Shade 5 star review on 27th February 2023

Helpful Report

“Great grey coverage. I did use the developer before hand. Clear instructions. Colour darker than thought - but then all home hair dyes seem to come out darker than the box. ( I used dark blonde but it’s more rich brown)Hair looks very healthy and colour is nice. Will use again.”

Helpful Report

“I love using The Shade to colour my hair! Having a subscription means my colour is here when I'm ready to use it, no need to go to the shops and hope I can find the right one! It's easy to use and leaves my hair feeling soft, healthy and nourished :)”

Helpful Report

The Shade is rated 4.5 based on 2,247 reviews