The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I purchased Sorento Light Ash Blonde as I have a mixture of brown and grey regrowth in my hair. Looks good and It did add lights and shine to my hair. I like the fact that it has natural ingredients. I would be interested to know if you think I should go lighter or darker next.”

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“I had an online consult which included a photo of my hair … Maria suggested Sicily. It looked great and was easy to apply with the help of my partner who diligently applied the colour for me. The condition was great. The colour was close to what I would normally have at the salon with my hairdresser - I’d happily use the product out of lockdown as it is incredibly good value.”

The Shade 5 star review on 30th August 2021

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“I love the shade the colours are true and correct according to the chart leaves my hair soft and shinning ,I only suspended my acct due to financial hardship from covid”

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“I absolutely love being able to control when I can colour my hair at home and not having for spend so much money on colouring in a salon. My hair has been so healthy and shiny since using these products I just love it. Thank you”

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“Hello The Shade, I've been ordering your hair colouring products for a couple months now, in total I've ordered 10 times. Your hair colouring products literally saved my life during this lockdown here in Australia. Thank you The Shade. xoxo”

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“Fantastic product that covers my grey hair effortlessly. Love the fact it has no nastiest.”

The Shade 5 star review on 25th August 2021

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“I have only recently started dying my hair. I am intrinsically lazy when it comes to things like this, so getting my hair dye mailed to me means that I have one less thing to think about. It just arrives and I know I have to do it. I also REALLY like that it doesn't smell terrible like the supermarket box that I purchased for my first ever hair dye experience. That was enough to put me off doing it forever. The Shade doesn't smell bad, and it's easy enough to put on for even someone as uninterested in the whole thing as I am. Plus, the colour is good. I like the way my hair looks on the millions of zoom calls I have to do while I'm working from home.”

The Shade 5 star review on 24th August 2021

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“I never thought I’d go back to doing my own here out of a bottle. The last 20 years I’ve paid thousands of dollars for great hairdressers and hair products. From the recommendation I thought I’d try out the shade during our lockdown. I’m so impressed with the quality of the product that I haven’t,and won’t, stop using it”

The Shade 5 star review on 22nd August 2021

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“Love how easy it is to use and the regular delivery really suits my needs and I love the flexibility of the delivery schedule the colour is a perfect match”

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“I use light ash brown, my natural hair colour is a mousy grey/brown, this colour comes out quite dark at first, and even though it is an ash colour, it has undertones of chocolate. As it fades, it turns into a lovely strawberry light brown. I top up every 8 weeks. After years of using harsh chemicals my hair was looking limp and lifeless, a year of using THE SHADE, my hair feels fantastic and is growing thicker every day. The lady that cuts my hair has even commented on how amazing and soft my hair feels and loves the colour and shine. The shampoo and conditioner that comes with the colour is great too, and is now available to purchase, which im pleased about and will be purchasing once I have run out of existing product. The price is great too.”

The Shade 5 star review on 19th August 2021

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“Thank you sooo much! My scalp coped really well with your product & my greys are gone!”

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“First I wanted to say a big thank you to Camilla for providing such incredible customer service. I had written an email in the evening to change my order and she responded to quite late in the evening more than happy to help. I was blown away and I just wanted to say thanks. I ordered from The Shade because I had been in lock down and my greys were looking not great and I wanted to use a product that would not damage my hair and the was used with quality ingredients. I was a bit scared because it was my first time and I did not want a colour band but everything exceeded my expectations. The colour was beautiful, it looked natural and made my hair feel beautiful. Keep up the great work!! Ps it’s such a blessing for me while I’m lockdown( don’t know how long) to be able to feel good about my hair.”

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“This is the healthiest and most nourishing hair dye product a person can use. My color lasts, it blends with your natural highlights and the shampoo and conditioner leave hair feeling soft and strong. Coming from someone with fine hair and is prone to breakage. I enjoy trying to lighten my shade with this product form The Shade.”

The Shade 5 star review on 16th August 2021

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“Love this product! Colour is lovely, I always get comments about my hair colour. Easy to use and leaves my hair looking and feeling soft, glossy and healthy.”

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“Love your product ..my hair feels so soft and beautiful all the time now and it's so easy to use.Highly recommend 👍”

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“It's the best product I have ever used, no strong smell, no staining of my forehead and ears, will definitely be purchasing again.”

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“Great experience from start to finish. Website was informative and easy to use, placed order and received delivery within a couple of days. Received everything I ordered and was able to colour hair with no hassle. Would definitely recommend!”

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“These are the only products I use when dying my hair! I have beached my hair for years and these colours are by best the far I have ever used. My mum is a hairdresser which helps but the shade of Ash I get is far better then any from the chemist or shop I have gone to.”

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“I love the colour and how healthy my hair is”

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“From the start I was super impressed with Shade, so that I got my daughter using it. We are fussy hair people! The colours are fantastic but also leaves my hair softer and shinier than I've had with other brands used by my hairdressers. Great quality, great service. The photo was not staged. This colour is about 10 days old.”

The Shade 5 star review on 8th August 2021

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The Shade is rated 4.5 based on 2,064 reviews