The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,173 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,173 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th January 2026

578

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Brilliant! I am extremely pleased with the personal consultation and prompt delivery. My hair felt, and looked like l walked out of a salon. I am sooooo happy. Thank you so much. I will definitely be an ongoing customer.”

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“The Shade has been the BEST discovery!! I'm a single mum so the costs and time of getting my hair coloured at the salon were impossible to justify. I was a little nervous to try to DIY it but honestly, I'm happier with the results from The Shade than I was at the bank-breaking salon. My greys are fully covered, my hair looks shiny and feels soft and I'm convinced that the colour lasts longer too. Win win win!!! Thank you so much!!”

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“So easy when you get everything you need in one box, and great colour!”

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“I really like The Shade. Rich colour, good hold and great coverage for my greys at a very affordable price. And now with mix of colour, the duos are very handy. I’m a very happy customer. Have been using Verona for a while, that’s the colour on the photo. At the moment I’m using mahogany brown for a softer look but haven’t got the photo of that shade”

The Shade 5 star review on 24th January 2023

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“Amazing duo colouring combo worked really nicely (copper golden & medium blonde) Loved the result & service from support team. Definitely will be buying again!!!”

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“Light Ash Blonde over bleached nearly white hair. Love the color very in fashion as in all shades of silver and Ash.”

The Shade 5 star review on 22nd January 2023

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“A fabulous experience from website interaction, colourist consultations, receiving order, easy application and the colour results. I had used henna colouring within the last two months prior to this application, but as the henna process was too cumbersome I needed a better option and one that wasn’t filled with toxic chemicals. The Shade easily coloured my hair including my regrowth of greys! Very impressed, definitely recommend and have already passed details onto several friends. Thank you!”

The Shade 5 star review on 21st January 2023

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“Colour came quick, packaged very well with all the necessary tools and with easy to follow instructions. Coloured my hair last night with MONTECRISTO - LIGHT ASH BROWN and very happy with the end results. My greys are gone and my hair looks shiny. I might need to change my choice of colour next time as I had blonde at the ends and it has turned a bit green but overall very happy and would purchase again.”

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“The best home colouring products I have ever used. Great long lasting colour. Highly recommend.”

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“I’m so glad I tried this. I was hesitant at first because my last few home dye jobs had left my hair a mess (brassy/greenish) and I thought this might be no different but how wrong I was! It was really pleasant and easy to apply and there wasn’t the usual strong chemical smell you get with other brands. It rinsed out easily and left my hair silky. And the best part was the colour! I used Imola 7.3 and it was exactly what I was hoping for, like a dark caramel blonde, and so rich and shiny as well.”

The Shade 5 star review on 15th January 2023

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“I’m totally converted to this brand! No itchy scalp, no strong smells and I love my colour! My hair felt beautiful after and it’s been 2 weeks and the colour is still great. I want to purchase also the shampoo and conditioner next as the smaller packs I used felt so healthy on my scalp and hair. Mine was Montecristo”

The Shade 5 star review on 8th January 2023

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“The website is user-friendly and the product is wonderful. The colour at my hairdresser was not covering my stubborn grey hair but the colour from The Shade does a much better job and is a 5th of the price. I will not be going back to the hairdresser.”

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“The consultation service was fantastic - prompt and excellent advice. The colour that was recommended for me was perfect! The instructions were clear and easy to understand, making the application process stress free. The end result was amazing! I highly recommend this service to anyone who wants to colour at home - besides the amazing advice and customer service, the prices are excellent!”

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“Very easy to use salon quality dye. Good grey coverage”

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“Works well and smells wonderful!”

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“First of all, came in really quickly. Was easy to apply, instructions were easy to follow. I ordered with the colour apply kit which made things simple. Colour itself was gentle on the hair and didn’t smell chemically. Happy with the results. Will order again.”

The Shade 5 star review on 17th December 2022

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“Great products and efficient service. Thank you.”

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“I love this method of colouring.love it I had a bad experience once at the hairdresser ,not only on the price haha but I had an ALLERGIC reaction.I started using the shade when I read about them online .Not only are they Australian but they have No nasties in their product .I mix 2 colours together to get my desired shade .I would recommend anyone to give it a go you wont regret it”

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“Amazing service and product! loved the online experience, gentle composition of the product, long-lasting results and amazing kit that came with my order. 10/10 using again!”

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“Fabulous products, wonderful colour range and brilliant services. I have been using The Shade for over 3 years and I would recommend to anyone.”

The Shade 5 star review on 4th December 2022

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The Shade is rated 4.5 based on 2,173 reviews