The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Loving the colour , the smell and how good my hair feels . My friends have commented on the colour and say it looks much better than what I was using before which was a supermarket brand. It was lovely to be able to get advice on what colour duo to use from a consultant before purchasing.”

Helpful Report

“Great product! It's a bit daunting buying hair colour on the internet for obvious reasons but I don't have time (or honestly the patience) to sit in a chair. My last hair (foils) took 4 hrs. I opted for Chocolate Blonde which in my hair came out as a dark red which is a fun colour. I loved the dramatic change. I've included photos these were taken under the heat lamp so show the end result as closer to how it looked in real life. The last photo was in average bathroom lighting. It covered my greys and is lasting really well considering I wash my hair everyday. The colour has faded into more of a soft brown which is nice. Definitely will buy again - to have new hair at home in 35 minutes is fantastic. The packaging and product is great and the conditioner that came with it is amazing so will have to buy that too!”

The Shade 5 star review on 31st May 2022

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“This product is amazing, I have spent thousands at the salon and will come out with my greys still showing but this product has given me complete coverage even without the use for the pre softener!”

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“It is a perfect color. There is still so much packaging though!”

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“I absolutely love this product, as well as thw great colour range and the ease and simplicity of colouring my own hair, no drip, no smell, everything you need in the kit. My hair ALWAYS is complimented on once done. All of this is huge in itself, however the other big benefit is the savings I have made by not having my hair coloured at the hairdresser. No waiting around. To be honest for this product I would give 100000+out of ten. I am currently using Chocolate Blonde brilliant. Have never had one negative comment, or thought from your fantastic product. Hair always looks great. And the fact you can pause your repeat delivery then restart. What can I say but thank you 😊 💕”

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“I have been using shade for a few years now and I love the products. I am super sensitive to hair colour and I have almost zero reaction to the colour. My hairdresser is also impressed with the products as she puts it in for me. Karen Hinton”

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“I can’t go past this colour! And the care products - the shampoo and conditioner - are fantastic, too!”

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“I’ve been using The Shade for at least a year, is so easy in so many ways, to choose your colour, to change your colour, to dye your hair at home just by yourself. I love that you get the product at home so fast. Also the free kit is amazing, I feel like being in my own hairdresser! Love it!”

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“I will save thousands of dollars. I got 6.1 light ash brown and so many compliments ....freedom from hours of my time sitting in hair salons and no hair breakage . What a brilliant idea THE SHADE !! As women we already pay more just for a hair cut but THE SHADE has made it all possible : bargain and shiny smooth frizz-free hair plus natural brass-free hair colour. I cannot thank you enough.”

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“This colour service is a game changer. Going from blonde to copper and I can now do my hair at home. Feels so good to save money and time and have control of the outcome. After a few disappointing visits to my hairdresser and parting with $350 for each appointment, I was really looking for a change. The quality of the colour itself and the unbelievable service and education you get speaking to the support team is really outstanding. I love how my hair looks and feels and I have The Shade to thank for this!”

The Shade 5 star review on 22nd May 2022

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“I got the silk noil hair towel and tsubaki oil. Which transformed my hair, I have bleached curls which takes a lot of maintenance. These products helped make my hair routine so much easier. Left my hair extremely soft, shiny and bouncy.”

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“I have enjoyed my shade colour. I am orry I can no longer purchase the shade colour, as my health has declined and I can't colour my hair. Please stop sending me the shade hair colour. Irene Lister”

Helpful Report

Hi Irene, Thanks for getting in touch. I have cancelled your membership. Thanks for being such an awesome customer, and we wish you all the best in the future! The Shade team

“Absolutely love this product. It doesn't smell bad, there is no irritation to my scalp and I love the colors I have tried so far. Best of all, the price is outstanding. Will continue to use The Shade.”

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“So impressed with the colour ! I received advice from one of your consultants and the match was perfect. Saved me hours in the salon and had no scalp irritation at all for the first time with any hair colour.”

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“I recently used The Shade to color my hair. As I am 70 yers old and I am grey I wondered how this more gentle product would go. WONDERFULLY, I love it. Previously I used the more natural, less chemical loaded, hair products as well but some did still sting a little. The Shade did not sting at all. And had absolutely no yucky odour. The coor takes well and the greys are covered nicely. I am nearly a week past the day I put the color in and my hair is silky and shiny. The idea of adding a pre-clor to help the greys take up the color shows a good understanding of the needs of us older generations who still want to keep our hair colored. Thank you to the tea at The Shade”

Helpful Report

“The Shade has been an amazing asset to my hair colouring routine. I have coloured my hair at home for many, many years (I can't afford or justify going to a hairdresser) using store bought hair colourant with their overpowering smells and horrible ingredients. The biggest challenge I had though was the fact that my toughest greys either didn't colour at all or faded all too quickly. Enter The Shade which has overcome both of these concerns. I also find I can go longer between colouring.”

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“Finally an at home hair colour that looks like a professional has done it. I have always had trouble covering greys and the blonde colour always going orange. My scalp felt good and didn’t sting during colouring and it had no chemical smell. It was easy and I love the colour. I’m your new devotee!! Thanks and I love it.”

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“I was happy with product, but disappointed that I was offered the bowl and vape brush as a gift And did not receive it, should not offer a free product”

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Hi Julie, Thrilled you like The Shade! As you previously received a free salon set, you were not entitled to another free set. We offered you another set for half price when you recently purchased, but you declined. If we can help you in the future, please don't hesitate to contact us. The Shade team

“Fantastic product, I’ve finally found a dye which completely covered my greys, everyone of them..”

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“I am so grateful I found out about "The Shade" when I did. In conversation with my cousin one day. She said I have to try it out. So I did my research and also on her recommendation, tried it. I've now been a loyal customer for almost two years now. The colour is absolutely perfect everytime, its enough for my super long hair and I can touch up my greys anytime I want. I am now saving literally hundreds per year from not having to see the hair dresser, I will only go once in a blue moon for a cut. I highly highly recommend this product. My hair is so healthy, its easy to do at home, you get the at home die kit when you first purchase and its literally all you need. Just grab a glass of wine and its an 'at home pamper sesh!' Love Love Love The Shade!! best thing thats happened to hair”

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The Shade is rated 4.5 based on 2,064 reviews