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The Shade Reviews

4.5 Rating 2,064 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,064 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
98%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025
Kristy N
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
The Shade 5 star review on 25th June 2025
Heather P
558
Anonymous
Anonymous  // 01/01/2019
Great product kit came with everything I needed easy to use and lovely coverage thanks will be ordering again
The Shade 5 star review on 22nd April 2020 The Shade 5 star review on 22nd April 2020
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No harsh Chemical smell & my hair is softer for it
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I love the colour and accessories that come with this product. I got the darkest brown colour and it was so dark. I love it. It was the closest I could go to black without actually going black. I love the fact it's a low chemical formula and it's the only hair dye that doesn't make my scalp itch or burn when I use it. It also smells great and my hair looks healthy after use.
The Shade 5 star review on 22nd April 2020
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Thank you
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Hi Lana, We received your order at 7:30pm and despatched it the next day. Unfortunately there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus I think it's unfair that you gave us a 2 star rating when we did everything we could to ensure your order got to you as soon as possible. Going by the tracking which can be found here, it's due to be delivered tomorrow: https://auspost.com.au/mypost/track/#/details/33VQB340375501000935107 The Shade team
Appreciate that Lana!
A fantastic product with the starter kit perfect, although the gloves were a bit large. The smell was good, no stinging scalp. Shampoo & conditioner are brilliant, would love to buy in a bottle if you ever decide to do this. Great cover of my grey hairs, think I have found a much cheaper alternative to a salon! I have already recommended to friends as good pricing, quick delivery, good instructions - loved the personally named instruction card too, a nice touch. Great website in selecting colour using the colour your stylist uses or help with the look book or a colour expert. Thank you!
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Super helpful colour consultants. Beautifully presented product. Delivery as described. And I am very happy with the results. Can't fault The Shade. Thank you!
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Simple application and processing. Beautiful colour as advertised. A quarantine pick me up. My colleagues loved the colour on Zoom so you got a recommendation from me!
The Shade 5 star review on 21st April 2020
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Great looking packaging. Easy to use. Smells amazing. Very happy with the results!
The Shade 5 star review on 21st April 2020
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Colour looks great. Applied by my teenage daughters. Delivered quickly. So glad my grey roots are now covered
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I am so thrilled with this kit. It contains everything plus the colour is just what I wanted. Not only did it cover the grey but it looks natural and glossy.
The Shade 5 star review on 21st April 2020
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Easy to use, awesome colour
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The colour was great and the product was easy to use.It made my hair soft and shiny .Thank you! Beth
The Shade 5 star review on 21st April 2020
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My hair throws off heaps of warmth which I’m always trying to reduce/embrace (in equal measures!). I chose Napoli Dark Blonde because it was ‘neutral’. The lighting in this photo does not do the reduction in warm tones enough justice, for it’s the perfect “dark blonde” I have always tried to describe to hairdressers. I may try the more ash colour at some point out of curiosity but I’m really happy with this for now as a base colour that suits my skin tone. Thankyou! This sense of achievement has kind of changed things for me. I can do it! And even after things return to normal in the community, I most likely will continue (and save hundreds by not getting it done at the hairdresser).
The Shade 5 star review on 21st April 2020
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Used it for the first time yesterday and got lots of positive comments today about my hair colour. Will definitely use again
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I was a little sceptical about buying online but with a free trial, I thought I would give it a try. Wow! I am now a convert. The product was easy to apply, didn't smell too bad and covered my stubborn greys. After using the shampoo and conditioner, my hair is really soft and shiny. I LOVE The Shade!
The Shade 5 star review on 20th April 2020
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great product best ever home colouring kit with easy directions including everything you need.
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I recently used The Shade for the first time and I was pleasantly surprised with the results. I have waist-length hair so I was anticipating a long and difficult process, but the instructions were clear and the kit had everything I needed. I'll probably continue to do my own colour even after lockdown finishes - its such a saving!
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came across this product and wasn't expecting much as i have had some bad home jobs but did my hair today after receiving the kit in the mail and am absolutely impressed. no need to have hair hate whilst hairdressers are either closed or super hard to get in to and am now thinking of all the savings from today and the future no longer needed hairdressing appointments yay
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Was so excited when my delivery arrived. Was surprised at how nice it was packed and to receive a personal welcome card. My hair felt so nice and healthy after I dyed it and absolutely loved the results. Will definitely be a returning customer.
The Shade 5 star review on 19th April 2020
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Fabulous value- the salon kit is great and the colour is better than I’ve had done at the salon for $100 plus. I’m converted. Thank you!
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The Shade is rated 4.5 based on 2,064 reviews