The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great value and good quality colour. Just what is needed for ‘fresh roots’ in these crazy times. Thanks. Will continue to subscribe to your wonderful service. 😊”

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“Very happy with the results after using this product. I waited about a week before I posted a review to asses whether or not the dye would fade, but so far so good! I love the colour, and it was delivered on time. I will definitely be using this product again, and avoiding expensive salon visits!”

The Shade 5 star review on 28th April 2020

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“Seriously, the BEST hair dye I’ve EVER purchased in my life !!!! My hair is baby soft, smells like springtime flowers and looks shiny and incredible. I LOVE the shade so much I’ve already told my mum, sister and friends to drop what they are doing and buy the shade it’s changed the way l look at hair dye and for someone with extremely fine hair that is falling out I was really worried about using hair dye but WOW I’ll never use any other hair dye ever again .... THANK YOU so much for making such an amazing product !!!”

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“Great product and easy to use.”

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“Nice and easy to apply. Love the colour, feel like my hair is not as dry as with other products”

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“Great product, non drip, no mess and I found that it rinsed out so much easier than my regular at home colour brand. The colour blended really well. In the past Ive had over processed areas particularly along my part. Not this time. My hair has never felt so good and the shine is amazing. Im looking forward to trying a few other shades. I used Verona.”

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“I love the colour it's perfect, my skin is super sensitive and it didn't burn at all. The smell was pleasant, not at overpowering. I will be using this product from now on.”

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“I was very happy with the equipment and instructions supplied. The colour is very natural and the conditioner really gave my hair an improved soft texture.”

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“Obsessed! My hair was yellow, uneven and damaged. A free colour consult with The Shade recommended me the perfect colour. Couldn't be happier.”

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“I found this so easy!”

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“Vibrant colour. Easy to apply. Love the professional tools. Looking forward to saving money, by not going to hairdresser so much.”

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“The color I picked was really nice and my hair felt not damaged. It worked out really well. It was amazing value for money, and I much better than other brands.”

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“Found product pretty good. Was a but awkward doing it urself but im sure it gets easier. Think i did an good job. Love the cool tone took most of the red out of my hair. Done before an after photo”

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“Great quality product, awesome instructions and 100% grey coverage. Very happy. :)”

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“Best results, hair looks amazing”

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“I had a terrific experience from start to finish. The website has literally everything, but Naomi the Colourist went out of her way to help me make the right decisions. I sent her pics of my hair (salon colour and streaks, but now with Covid grey roots!). She made great colour recommendations, even answering emails on the Easter weekend!!!! I did the deed yesterday, my husband helping with the back bits, and I'm so thrilled with the results! Greys are gone, feels incredible, looove the colour Trieste, which works well over the lighter streaks. Love that there's no ammonia, you're an Aussie company, you treated me like I was in your salon.”

The Shade 5 star review on 27th April 2020

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“Well I finally worked up the courage to use my shade system and it's worked out really well! I ended up with a colour to blend with the colours I already have. I followed the tips for applying colour to the roots so I didn't lose my blonde highlights and it blended perfectly. The kit itself was excellent! Amazing value for money. I really liked the little note with my name hand written. That's the little touches unable to be achieved from a store. ”

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“I was very impressed. My gran daughter is my hairdresser but has had trouble finding a product that I don't have a reaction to. The Shade was recommended to me by a friends daughter and after the first use I did not have a reaction, so I am very happy. My gran daughter was also impressed and I will keep using The Shade for as long as I don't react to it.”

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“My new hair colour Genoa is delicious love it colour so even & my hair looks so healthy plus zero frizz compared to the at home brands I have previously used”

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“Positively suprised ! I have balayage and I was due for a visit to the hairdresser but due to COVID19 decided to try the shade. I choose the lightest beige - wow ! Looks great cheaper and better than the hairdresser. What I like: - ordering process (next time I will use the colour consultant) - postage was quick - gorgeous packaging -awesome material included I disliked - the gloves !!!! They’re on the cheaper side. Would prefer proper hairdressing gloves. - a little confused as I had two developers but only one colour”

The Shade 5 star review on 26th April 2020

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The Shade is rated 4.5 based on 2,064 reviews