The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The product was excellent and the accessories very handy too. the colour is a little darker than I wanted but that is probably my bad choosing. the shampoo and conditioner sachets were very good. I am looking forward to my next colour but I think I will try a shade lighter if that is possible.”

Helpful Report

“It has been a long time since I coloured my own hair - but with the new world order of COVID-19, I was looking for something high quality and easy... and The Shade fits the bill. The colour selecting process was great - very detailed and easier to use than facing hundreds of boxes in the supermarket! The customer service was exceptional - very quick responses and always very helpful. There was a delay on shipping that was because of Australia Post - nothing to do with The Shade - but they were patient and understanding and offered several options with regards to my subscription to help. The process of dying my hair was a little tricky - but only because it had been so long since I did it! The kit comes with everything you could need (and then some!). Beautiful packaging and the team clearly thought about everything. The only thing - and it really is the only thing - that I would change is the two sachets of colour protecting shampoo and conditioner: they were really tricky to open in the shower!! But such a small thing and certainly wouldn't put me off giving them a well-deserved five stars. The colour covered all of my greys (I am in my 40s, so have a few!) and left my hair soft and manageable. Love it and highly recommend The Shade!”

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“Loving the colour, it also left my hair feeling so healthy and shiny, would highly recommend your product and look forward to trying my next colour!”

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“I love it, I never seem to get the colour right when I store buy, but this one was spot on... The ease of selecting shade is made easy for you with lots of help from consult with expert... When it arrived I was blown away with what was in the box, everything you need, and I mean everything ... The price is amazing, save money girls... The ease of doing was my favourite as usually I have trouble with the back but the instructions are so clear...my hair looks brighter and so softer.. I highly recommend ...”

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“Great product thanks”

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“I love the colour! It covered the greys really well, although I should have left mine on for longer than 45 mins where the greys are particularly stubborn! The best part is my hair feels soft and not damaged. There was no strong smell and there was no tingling, or “toxic” feeling! My only criticism is the clips And gloves are terrible! But for the price, that’s fair enough.”

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“An excellent service, especially during Coronavirus! The Consultant Colourist could not have been more helpful when assisting with choosing colours. The treatments left my hair soft - definitely didn't dry it out. Would highly recommend to anyone wanting to colour at home.”

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“Gorgeous colours with everything you need to make it easy to dye your hair. Super happy with my colour. Thanks The Shade 😁”

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“Great product!! The colour looks really natural . My hair feels so soft after colouring. The Shampoo and Conditioner are fantastic too. I will definitely keep using it. 💕”

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“Highly Recommended! This is the first hair colour that hasn’t had me itching like crazy afterwards. Super gentle on sensitive scalps, easy to use, looks and smells great! I won’t be using anything else.”

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“I'm so incredibly happy I gave this a try! I dyed my hair from bright red to blonde over the course of a week whilst at home and ordered the golden bonde colour to help eliminate and blend in the last of the orange hues left behind - and I cannot be happier with the results. As I have very long, thick hair I ordered the extra pack and it was perfect :) Left my hair feeling great afterwards as well!”

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“Loved it . Whole Process went very smoothly, I missed a couple of grey's on my hairline so will get them next time ! Love the colour but will make use of the coulourist for next colour just need a little more Chocolate ! Will keep up with my Home Colouring for sure !”

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“I am so happy with how my hair turned out. The process was so easy, your consultation was great, quick delivery, fantastic product and accessories, easy to use and the conditioner! Oh my goodness!! Delicious! My hair is now sorted. Thanks again, I will be an avid user from now on :)”

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“Excellent product! Came with SO many additional items to make the home hair colouring process far less painful, and far less messy! Colour came up really well, no nasty smells to hurt your nose, eyes or skin. Managed to make a single pack stretch through my long hair, so I also got double the value! Couldn't be happier.”

The Shade 5 star review on 30th April 2020

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“I’m so happy with my result, the colour is beautiful and my hair feels amazing!”

The Shade 5 star review on 29th April 2020

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“So easy to apply! No head soreness or itching during or post colouring. The mahogany brown is vibrant and gives my hair a beautiful healthy luster!!!”

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“Received my shade colour package today. Bellaria 7.1. So happy how it turned out. It is the perfect colour and matches perfectly. I would recommend the shade to friends and family.”

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“I used the Bellagio colour and was seriously impressed. I have always gone into the salon for my colour so I was sceptical about home colouring but everything was provided and it was so quick, done at home without the hefty price tag. Converted!”

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“I am so so glad I found The Shade! I really don't like going to the hairdressers to dye my hair, I find it so pricey and it's quite inconvenient for me to spend that time in the chair. However, I also don't like using box dye because it can be damaging to the hair, smells bad, and the colours on the package are often not reflective of how your hair is gonna turn out! The problem is I'd go to hair stores to try and buy salon quality colour but the staff always treated me like I didn't belong because I didn't know what I was doing, I didn't know what to buy and the whole process was unpleasant. Enter, The Shade. It was so easy to select my colour (with pics of people actually WEARING it!) plus the entire kit included EVERYTHING I needed: cape, bowl, brush, clips, mat. It was incredible. I dyed my hair, it came out SO SHINY, GORGEOUS, AND SOFT! My hair has never looked better. I am so so glad I found The Shade. Am recommending it to everyone!”

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“I tried The Shade after seeing an add pop up in my news feed. Conveniently it was just days after I had to cancel my hairdresser appointment. I've tried a lot of "box" colours and they're always dull. The Shade colour is amazing with a lovely shine and the best part is there is no strong chemical smell. My hair is healthy and I'll definitely be using this product again. I chose Lucca Chocolate Blonde and I love the subtle red highlights through the dark blonde. The kit is complete with everything! Highly recommend.”

The Shade 5 star review on 28th April 2020

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The Shade is rated 4.5 based on 2,064 reviews