The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,248 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,248 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great package with all you could need for a professional colour application! I went from blonde to golden brown. The colour was more red that I had anticipated but I love it. First time putting a permanent colour in my hair & was done by my husband & teen daughter (they had a great time) so needless to say it was easy to use! I’m super happy - would def use again!”

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“The shade was perfect..the hair dye doesn't smell toxic nor does it burn your scalp..hair felt super silky and gorgeous after using this product..will be continuing use of this fantastic product..you may need to add a purple toner to the packages for blondes to help marry the regrowth to the length of it..was a bit gold compared to the length. A1 PRODUCT PEOPLE!! 😝 DONT HESITATE TO PURCHASE!!”

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“Absolutely love the shade. They supply everything needed shampoo, conditioner, barrier oil. So glad i found The shade. So affordable and it doesnt smell like normal hair dyes do. Great work. Im sold!!!!”

The Shade 5 star review on 4th June 2020

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“Very pleased with colour outcome on my hair. It's also very convenient for my lifestyle.”

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“I really loved my hair colour from The Shade, it made my hair much softer and more manageable than the regular colour I was buying from the supermarket. I love that it's organic and much better for me and my health, and the colour was perfect. I'm hooked”

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“I have just started using The Shade and I am really impressed with the product...no smells or sensitivity. Camilla the colourist helped me decide on a colour and it was perfect. Plus the service, backup and supplies sent was awesome. So glad I found you!”

The Shade 5 star review on 1st June 2020

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“Absolutely love it! I had to get hubby to do it for me and there was more than enough hair dye to cover my hair!”

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“Very impressed with the shade!! I was surprised by the fact that the dye didn’t have that horrible lingering ammonia smell like regular store bought hair dye. My hair feels smooth and has a lovely shine to it.”

The Shade 5 star review on 29th May 2020

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“After years of colouring my hair at the hairdressers I decided to do it myself. Working from home during COVID (in case it turned out yuk) and The Shade's free offer boosted me to finally give it a go. It was recommended I mix amalfi & sicily to obtain a neutral shade. I found it abit tricky to apply around the roots (I'm sure I'll get better) but the process wasn't too bad at all, and I only used half of both tubes. The result was fantastic. A little darker than I expected but I prefer it - a more natural medium blonde that toned down my yellow bits and lifted my darker roots. My hair felt fantastic afterwards and it didn't damage my curls. I will be able to used the left over colour when its due to be re-done and I have subscribed to The Shade. So glad I finally gave home-colouring a go. Just do it guys!”

Helpful Report

“It’s like having an at home spa / salon experience. The toolkit including brush, bowl, clips, cape and mat are such great quality. The packaging with barrier oil, developer, hair colour, shampoo, conditioner and gloves is so well though out. Usually 30 minutes feels like a chore and I put off colouring my hair until the last moment, but this feels like an indulgent treat I don’t need to delay. When applied it doesn’t smell of chemicals or drip easily. There’s heaps of product for those with long, thick hair. The shampoo and conditioner smell amazing and as if they’ve just come from Aesop. Please consider doing them in travel size. An extremely well thought out concept for professional hair colouring at home.”

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“Really great results. Gorgeous, lasting colour and hair is so silky and soft.”

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“So great beautiful colour and not a strong smell the first time my greys are covered beautifully thanks Shade love the products and the shampoo and conditioner makes my hair so luscious”

The Shade 5 star review on 27th May 2020

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“Lovely shade and covers my greys perfectly.”

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“I no longer wished to bleach my hair and wanted to find a shade as close to my natural hair colour as possible and one that would cover my greys. The Shade ad popped up on my Facebook newsfeed so I thought I’d investigate further. I ordered my first kit and my husband dyed my hair two weeks ago for me. I love how natural the colour looks. The shampoo and conditioner are fabulous. After dying my hair always feels like dry straw but as soon as I put some of the conditioner on it it magically became soft and smooth! I’d highly recommend The Shade to others. I am so happy with my hair.”

The Shade 5 star review on 26th May 2020

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“Just used for the first time tonight and I absolutely love it 😍 I tried beige blonde and it is an amazing colour for me and covers my greys. Other lighter blonde colours I will also try in the future but for winter beige blonde adds depth and is gorgeous. Soft shiny hair and super easy 🥰 Thanks... I’m totally converted now 😘”

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“quick delivery, easy to apply and looks great! No harsh chemical smell either”

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“The colouring process is really easy and the results are awesome. Will definitely keep using these products.”

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“I havn't been to a hairdresser since the 2nd Feb 2020. I thought I would try and embrace my sparkles (greys) at 51 but no I cant just yet. I purchased the shade trial and have only just coloured my hair and I am very happy. The smell was non existent which is a nice change and my greys are covered and my hair feels amazing. I love the fact that im not putting harsh chemicals on my hair as I have been colouring for the last 25 years.”

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“Easy to use and doesn't smell of any harsh chemicals. Colour is really nice.”

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“I really like the colour and cover that the Shade gives me. It’s a lovely product, gentle on the scalp, no smell, great coverage (even on greys) and easy to use. Thanks The Shade I will definitely keep using your product!”

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The Shade is rated 4.5 based on 2,248 reviews