The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Very helpful tools for coloring hair.”

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“I absolutely love The Shade, there is no nasty smell or harsh feeling and my hair looks and feels great. It has really helped the condition of my hair. I also adore the shampoo and conditioner and all the other extras that are included- thank you so much.”

The Shade 5 star review on 14th August 2020

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“I loved this colour. At first I thought it would be too dark, but after a couple of washes, its perfect. Very impressed with your product and I had plenty of product to colour my hair.”

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“great service, hair was lovely and soft after doing the process, I also got the grey softening process and i feel that this was beneficial.”

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“My first time using The Shade hair colour, I am very happy there a no toxic smells and left my hair feeling healthy not dry.”

The Shade 5 star review on 12th August 2020

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“I love the product itself. I feel its healthier for my hair than other products. My hair is always shiny and when the roots grow out are still a little blended with the colour. The service itself is fantastic. It automatically arrives every month. Highly recommend”

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“Excellent service. Beautiful colour, I had a balayage blonde to cover and worked beautifully. So happy with the results.”

The Shade 5 star review on 10th August 2020

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“It’s a great product, no more tears. Goes on well smells great and does a really good job 👏”

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“This is a great product. Not only is it super easy to mix up and apply it seems to be no drip. The barrier oil means NO colour on my skin. Even my hairdresser doesn’t manage that. And my hair feels and looks so healthy soft and shiny. So many compliments. And all without the need for an appointment. I’m a convert. And so are the friends I’ve recommended it to.”

The Shade 5 star review on 5th August 2020

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“I love this product. It works great on my long, thick, curly hair and the colour is perfect. I love the fact you can schedule the delivery time to when your hair needs colouring and it arrives on time without me needing to go shopping. As I live remotely this is a huge bonus.”

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“Love the colour I chose from The Shade, covers my grey well. No stinging scalp, and arrives on my doorstep when I need it.”

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“Love the colour,it’s so easy to use ,it pops and the shampoo and conditioner that comes with it is excellent ,perfect for me thank you”

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“I couldn't be happier with The Shade hair colour! I will never go to the hair salon for colouring again. I usually react with an itchy and sore scalp, but not with The Shade. The process was simply. The colour gorgeous and fully covered all of my greys. Thank you!”

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“Delivery was fast but it took me a while to try it out as i had just used a colouring kit from the chemist just before that. I love how the items sent felt like it was a professional colouring kit, came with a smock, an oil barrier for the skin, and a wet wipe to remove colour stains (which was ❤️). No salon smell which was really good and I love the hair mask it came with. Results were super good! I had super soft, shiny hair for days and it completely covered my grey hair! I would probably get a lighter shade next time to get a really lighter brown hue.”

The Shade 5 star review on 4th August 2020

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“This review is literally ten years in the making. As someone with naturally dark-ish brown hair, finding an ACTUALLY NUETRAL dark brown shade that left my hair just a bit darker and dimensional for oomph, but not black, red, or purpley and without the hot roots other brunettes know all about - plus covers the small patches of gray I now have forming without turning them some strange shade of light red orange or oversaturating the rest of my hair in the process of trying to get them to take color - has been a decade of blood, sweat, and tears, not to mention hundreds of wasted dollars in salon chairs and damaged tresses from boxed ammonia. Until *drumroll* enter the happy tears after using the Dark Brown from the Shade. It is, literally, everything I've ever wanted in a hair color. My hair is beautiful - a dimensional (but not overly reddish), glossy, true darkest brown color - dark enough to make my features pop against fair skin but that does not look flat blackish or "plumy" aka purple. Oh and I do not have a single gray in sight nor do I have any noticeable to the naked eye color distinction in the result on my grays. I'm sure if I went searching I could probably find some hairs I could tell were once gray. I'm also blown away by the value in the kit. I tried another subscription box when I was in the states and not only do they charge more for less, the result was so disappointing. My hair looked flat and felt damaged. This kit left my hair in better condition. I even recently tried ordering online the green based brown from Wella - a supposedly good quality color expertise brand - a shade specifically meant to neutralize red tones in an attempt to not get hot roots and it literally left my roots red, barely covered my grays other than to turn them orange, and left my hair damaged. All this to say, whatever magic is in this box is the real deal. Thank thank you thank you.”

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“What fantastic service! Every step of the process was so easy and professional, from choosing your shade to delivery. The kit contains everything you need to colour your hair at home. And the result was shiny, beautiful hair, all my greys gone!”

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“Have been using The Shade colour for 5 months now and am extremely pleased with it. Easy to use and great service from the supplier.”

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“Love, love, love this product!! The results are amazing with no stingy eyes!!! My hair is shiny again!”

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“Easy to use and beautiful shiny results!”

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“I have red hair so have always found it hard to get the perfect at home colour, with the shade I have found my perfect colour and I don’t have to remember the brand and shade it is just sent to me exactly when I need it. It’s awesome!!”

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The Shade is rated 4.5 based on 2,423 reviews