The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,248 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,248 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love the colour it's perfect, my skin is super sensitive and it didn't burn at all. The smell was pleasant, not at overpowering. I will be using this product from now on.”

Helpful Report

“I was very happy with the equipment and instructions supplied. The colour is very natural and the conditioner really gave my hair an improved soft texture.”

Helpful Report

“Obsessed! My hair was yellow, uneven and damaged. A free colour consult with The Shade recommended me the perfect colour. Couldn't be happier.”

The Shade 5 star review on 28th April 2020

Helpful Report

“I found this so easy!”

Helpful Report

“Vibrant colour. Easy to apply. Love the professional tools. Looking forward to saving money, by not going to hairdresser so much.”

Helpful Report

“The color I picked was really nice and my hair felt not damaged. It worked out really well. It was amazing value for money, and I much better than other brands.”

Helpful Report

“Found product pretty good. Was a but awkward doing it urself but im sure it gets easier. Think i did an good job. Love the cool tone took most of the red out of my hair. Done before an after photo”

Helpful Report

“Great quality product, awesome instructions and 100% grey coverage. Very happy. :)”

Helpful Report

“Best results, hair looks amazing”

Helpful Report

“I had a terrific experience from start to finish. The website has literally everything, but Naomi the Colourist went out of her way to help me make the right decisions. I sent her pics of my hair (salon colour and streaks, but now with Covid grey roots!). She made great colour recommendations, even answering emails on the Easter weekend!!!! I did the deed yesterday, my husband helping with the back bits, and I'm so thrilled with the results! Greys are gone, feels incredible, looove the colour Trieste, which works well over the lighter streaks. Love that there's no ammonia, you're an Aussie company, you treated me like I was in your salon.”

The Shade 5 star review on 27th April 2020

Helpful Report

“Well I finally worked up the courage to use my shade system and it's worked out really well! I ended up with a colour to blend with the colours I already have. I followed the tips for applying colour to the roots so I didn't lose my blonde highlights and it blended perfectly. The kit itself was excellent! Amazing value for money. I really liked the little note with my name hand written. That's the little touches unable to be achieved from a store. ”

Helpful Report

“I was very impressed. My gran daughter is my hairdresser but has had trouble finding a product that I don't have a reaction to. The Shade was recommended to me by a friends daughter and after the first use I did not have a reaction, so I am very happy. My gran daughter was also impressed and I will keep using The Shade for as long as I don't react to it.”

Helpful Report

“My new hair colour Genoa is delicious love it colour so even & my hair looks so healthy plus zero frizz compared to the at home brands I have previously used”

Helpful Report

“Positively suprised ! I have balayage and I was due for a visit to the hairdresser but due to COVID19 decided to try the shade. I choose the lightest beige - wow ! Looks great cheaper and better than the hairdresser. What I like: - ordering process (next time I will use the colour consultant) - postage was quick - gorgeous packaging -awesome material included I disliked - the gloves !!!! They’re on the cheaper side. Would prefer proper hairdressing gloves. - a little confused as I had two developers but only one colour”

The Shade 5 star review on 26th April 2020

Helpful Report

“I was really unsure about the free trial, knowing I had to subscribe to get the product but customer service was friendly and helpful so I decided to try The Shade in Sorrento. My hairdresser colours my roots every 5-6 weeks and I decided to give this at home colour treatment a go during covid19 restrictions. I was pleasantly surprised with the kit, the cape is particularly awesome, and instructions for the pre-softening for grey coverage as well as applying the colour was very easy (clear and concise). I read one woman’s review where her hair was very matted after the shampoo, I had the same result but the conditioner relaxed that situation very quickly. My hair is so soft and the colour is perfect!”

Helpful Report

“Beautiful colour . The best brown shade I have used. Hair feels fantastic . So happy I found you .”

Helpful Report

“I never thought I could colour my hair at home but the shade kit has been really easy to use. I like the fact that it also is based on organic products. The extra developer works really well on stubborn greys. So all in all I can only highly recommend this product.”

Helpful Report

“The packaging is outstanding, the pack of items to use and products were great, the conditioner oh my god is out of this world!! I need this in a Litre bottle!! Postage was quick, the behind the scenes service was great. I wasn’t 100% happy with the final colour Napoli Blonde - it has gone a bit red at the roots but brown lower down so not sure, but I am going darker from a balayage so hopefully the next colour will be a great overlay of what i want.”

Helpful Report

“Fantastic - great colour”

Helpful Report

“Loved my first experience with The Shade! I haven’t done my own hair for many years and was a little worried I wouldn’t be any good at it. Simple process from start to finish. Lots of info on selecting the correct colour and the salon packs are amazing. I definitely recommend giving the trial a go as it’s such a low cost option to try this hair colour. I’m so in love with the colour I chose and how my hair turned out. It’s super soft and I can’t wait until it’s time to re do as it was a great experience!”

Helpful Report

The Shade is rated 4.5 based on 2,248 reviews