The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“A very loving friend introduced me to The Shade, having the trial offfer I didn’t think twice and placed an order. This was after my last wed colouring with L’Oréal went bad as I got a reaction and I was loosing a lot of hair. After my first time with The Shade, I washed my hair and felt the difference straight away. When It was dry I saw the perfect shade I wanted and my hair felt silky and soft. I used only this brand for a while and when I went travelling I didn’t use anything else. I love the results it provides and every time I need an assistance the customer service is beyond amazing. Go try it.”

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“I have been using The Shade for 6 months now. True to colour and fade resistant. Leaves my hair in very good condition.”

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“Lovely colour, nice and shiney. All the extras such as the oil to stop the hair from staining my face and the colour remover are fantastic. Makes the process easy and not at all scary.”

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“An excellent choice. The colour is well suited for me and there is some choice. Apllication is like going to the hairdresser without really going. Very professionally organised. Highly recommend. I am HIGHLY allergic now to PPD so needed another option - my first choice, the colours were not extensive and the product I chose too red/orange for me as a brunette. The Shade offered Ash tones as well. Thank you.”

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“Brilliant! I have previously used mostly semi permanent reds and pinks so I was pleasantly surprised by the ease of this kit and the lack of mess. I loved the free application kit that came with it, especially the cape and the bowl. My hair had grown out layers of balayage but this dye applied evenly throughout despite this. The dark brown shade came out exactly as expected from the pictures and has left my hair looking shiny and healthy. It covered up with couple of greys I had with ease and didn't even leave a mess in my shower. Overall I am very pleased with the results!”

The Shade 5 star review on 10th September 2019

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“I have naturally dark brown hair and wanted to find a dye to match my colour. Como 4 Dark Brown is absolutely beautiful and looks so natural. The dye has no bad smells and is very gentle and effective. It did a great job covering up my grey. My hair is wonderfully soft and shiny. Love it!”

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“I found The Shade just as a random Facebook ad and figured with their free trial it was worth a go. I chose the Mahogany Brown and got some advice emailing with a colourist first, on her recommendation i did a bleach wash before hand to get rid of previous colour buildup and lighten my starting base colour and a couple days later, coloured my hair and I am absolutely thrilled with the way this colour has turned out. My hair is so much softer, shinier, and less tangled than usual after colouring it. I'm 100% sold.”

The Shade 5 star review on 20th August 2019

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“This is the third time I've coloured my hair with The Shade at home. The colour itself is so natural, it blends with my natural colour beautifully. The formula is amazing, it's not harsh or drying and doesn't damage my hair like other brands. My hair is now in better condition, no more breakage and its getting length back. I'm just sorry I didn't get The Shade sooner!!”

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“The product was great! I have a sensitive scalp and I had no issues with the hair colour. I have had many comments from friends asking me where I got my hair done 😊💕”

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“Love the shade. Love the product. My hair feels amazing, soft and healthy. Thrilled.”

The Shade 5 star review on 8th August 2019

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“Covers my greys and I love the colour”

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“I have been spending $290 AUD plus on colouring at salons, and given my greys are getting more pronounced, was doing every month! I thought I'd try the Shade for the months where I couldn't get into the salon, but now use the Shade exclusively! It lasts as long, the colour and shine are great, and have received more compliments on my the Shade colours than any other time. Bargain for the quality!”

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“It’s a lovely cool brown, not too dark.”

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“Unbelievably easy home colour hair experience with perfect colour coverage. Adding the one simple step of pre-softening made my usually colour resistant greys absorb the dye like never before. Every single hair strand is uniform, shiny and soft. Using the tint brush and tint bowl made it easy to apply the no drip generous quantity of colour product. There was no harsh smells or itchy scalp, so leaving the product in wasn't an issue - no running eyes and nose. The colour cape and mat definitely kept my bathroom and clothes clean. I am forever confident that every home colour experience will be wonderful using The Shade's products and accessories.”

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“I am loving The Shade. It is already saving me so much time and money at the salon. I coloured my hair at home and then went to the hairdressers for a cut. It was so much quicker and easier. I did find it a little awkward trying to colour my very thick shoulder length hair but I am determined to stick with it and I know I can get better. Loving it. Thanks everyone at The Shade.”

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“I need a visit to the hairdresser every 3 weeks to keep my greys under control, financially I used to struggle with the cost. The shade has now given me a cheaper, high quality option to stagger my hair appointments & save me tonnes of money.”

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“Shade is an awesome product,I have very fragile hair and it has left it feeling soft and shiny and unlike the other hair colours I have used. it doesn’t made my hair break and fall out I will differently be using shade as my preferred hair dye”

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“I love the colours and the ease of applying them. They cover my greys really well and dont fade. Ordering is also made easy as I am informed the whole time when my delivery will arrive Thank You”

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“Great one! Easy to use, perfect color and made my hair really soft. Also it smells so good! I loved it!”

The Shade 5 star review on 27th June 2019

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“Really love the way my hair and head feel and look after using this product. I used to get an itch for days on my head, neck and face after using regular colour, and I am now very happy with my colour and lack of itchiness, plus the accessories were very handy. Very nice.”

Helpful Report

The Shade is rated 4.5 based on 2,064 reviews