The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,064 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,064 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“As someone that has recently welcomed in the world of grey to their hair, the cost efficiencies and ease of The Shade has made my transition fantastic. I can now choose and plan when to do my hair and the trial pack made it that much easier as it came with all the equipment. Loving this product, as it’s DIY costs for Salon results.”

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“I have been very ill for the last 6 months. I have been taking massive doses of medication. I was worried about the chemicals in hair dye and the effect they would have on my hair and scalp. I looked for a gentle product and found The Shade. It’s been amazing. Very gentle on my scalp and hair. Highly recommend this product. I will continue to use it even when I am off medication.”

The Shade 5 star review on 27th November 2019

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“Fantastic product and absolutely love my new colour First time dying my hair at home in approx 20 years and it looks amazing and the colour came out exactly like colour on line Love my new colour Mahogany brown”

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“The starter pack is extremely professional and easy to use. Comes with absolutely everything you need and all the support required online. I was able to ask a Colourist directly about my hair colour for advice before purchase. I cannot believe how amazing the colour is and the feel of my hair- the conditioner smells amazing and made my hair feel like silk. When I have gone to the hairdresser in the past, I have found that my hair almost comes out black instread of a rich dark brown and it takes quite a bit of washing to get a desired result or more 'colour' through. The colour from the Shade is great right from my first wash. It's a shiny, healthy and vibrant colour. Some feedback for further improvement: I do have long hair and found it difficult to do the back of my hair myself (thanks mum for the help!) It would be great to see some tips or what I could do in order to do it without assistance so I don't have to rely on anyone. Also if the cape was longer I probably wouldn't have got hair dye on my arms. I'm extremely satisfied and can't thank the Shade enough. I actually cannot see myself going back to a normal hairdresser anymore apart from haircuts especially considering the harsh chemicals in some professional hair dyes. Your quote on the website blog about saving your money for mortgages and savings really resonated with me and I'd much rather spend hard earned money on more important things in life! Thank you!!!”

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“It's been almost a year since i last had my hair coloured. Between a young family and work, i don't have the time or patience to spend several hours in a salon over the weekend which means regrowth and the dreaded greys were getting out of hand. I was contemplating supermarket dyes when i stumbled across The Shade online and with the trial offer, thought what have i got to lose?! I was so pleasantly surprised when it arrived, the all-in-one kit had everything i needed and was so easy to apply between loads of washing #mumlife. 3 weeks later I'm still so happy with my colour, it's vibrant, shiny and I've received so many compliments! With the amazing results and convenience of having it delivered to my door, I see no reason to return to a salon for my colour. Thanks so much!”

The Shade 5 star review on 17th November 2019

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“I love The Shade, my hair is always so shiny and healthy and people always think i have been to a salon. Highly recommended by me and i also love i can order a double kit for super long hair.”

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“I previously went to the hairdresser who used Paul Mitchell hair dye to colour my greys with a full colour brown shade. I find The Shade comparable to Paul Mitchell and I am very impressed with the results. I would happily recommend this product. The conditioner provides is also excellent”

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“I have just had "light brown" applied to my grey roots and love the shade. The texture is good and application by my hairdresser was excellent. I am very happy.”

The Shade 5 star review on 7th November 2019

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“I love the ease of using the product and the coverage of greys. The fact that it is not tested on animals is also a huge plus for me. I would like the Shampoo and Conditioner to be available in a larger size other than the sachets”

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“I absolutely love the colour that was recommended for me! It was really easy to use and colour myself and the result is fantastic. Highly recommend 😍”

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“Everything was supplied and worked great. Love the colour. A super awesome service as I live rural and can't always get what I am after in town. I particularly liked the barrier oil... this was the first time my sister didn't paint half my forehead 😀”

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“Love the presentation, the colour was gorgeous and my hair looks so shiny and healthy. The cape, brush etc is great and the protective oil and the colour remover are a great addition that you don’t get from other store bought colours. My only concern is the amount of packaging/rubbish but not sure how else you would do it. Overall loved it and will keep using it.”

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“I was a little skeptical that this would be the same as the supermarket boxes I usually use which have destroyed my hair! Boy, was I wrong!! Easy to apply, smells amazing and has left my hair with a beautifully natural blonde shade. Most importantly, my hair does not feel like it’s falling apart! It feels soft, shiny and new. I love it and will be continuing with my orders! Thanks!”

The Shade 5 star review on 13th October 2019

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“After having Dengue Fever, I lost a lot of hair and my naturally blonde hair became a very dull grey underneath. After one use I found The Shade to be gentle, conditioning my hair and the best is the color which was Amalfi- Light Blonde, actually removed the dull gray colour without me even using the extra developer. I highly recommend this product.”

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“Really happy with the result! Easily as good as my pro-hair salon colour, but at a fraction of the cost! I'll be using this instead of spending hundreds at the salon each month!”

The Shade 5 star review on 8th October 2019

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“Am very happy with the colour I picked which gives overall good coverage on my hair when someone does it for me. I just top up the top part of my head in between when I notice white re-growth. Very successful and a lot cheaper than going to the hairdressers.”

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“This Italian-made product is a delight to work with. All the self-colouring steps have been systematically well-thought-out and each product is like a little high-performing star in its own right. It's refreshing to not have the sickly smell of ammonia, and then to finish off with high performing shampoo and a conditioner (a little goes a long way and hair is silky smooth afterwards) has been a welcome change. More than this, the personalised help I've had from Camilla has changed from nervous exchanges with hairdressers with in-chair, overpriced salon experiences, to someone who really listens and gets my concerns and then like magic, has instant and perfect solutions. This is a cracker of a little company that ticks all the boxes for me and consistently delivers. Great product, great price, great service.”

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“I am a 73 year old lady who had thinning hair due to over colouring,this worried me,after a lot of research I found the shade, after several applications I now have shiny,thicker,less fall out,healthy hair,thank you sincerely. Marie.”

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“THE BEST! The colour is exactly what I wanted and expected, my hair feels and looks great and is so shiny! So glad I’ve found a home colouring kit that makes you look like you’ve had your hair done at the salon.”

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“An amazing product! 😊”

The Shade 5 star review on 20th September 2019

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The Shade is rated 4.5 based on 2,064 reviews