The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,947 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,947 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“very happy with the colour and the help”

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“I used the bleach wash to get old colour out and then used this colour and am so happy with my new colour! I have received so many compliments.”

The Shade 4 star review on 10th May 2020

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“Excellent product. Great kit which has all requirements. Very happy with colour , just a little darker than usual. Will try a lighter shade next time. My hair feels great- soft , not course and it’s shiny too.”

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“Excellent colour recommended by stylist Very happy with colour.”

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“I was really Happy with the product . It was easy to apply , great coverage for my greys and the shampoo And conditioner made my hair soft and shiny . I maybe should’ve gone for a slightly lighter colour as the colours are quite strong . Other than that I was really happy with everything . Prompt delivery .”

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“I sent a picture of my hair colour and my concern and they recommend the perfect colour. My hair looks great 😍”

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“Disaster! I have dyed my hair at home for the past few months and was excited to try The Shade. I was advised to do the bleach wash that left me a horrible orange and then the dye (my usual shade of 6.1 with other brands) didn’t cover my greys or the orange. I had a coloriste consult but they advised to bleach wash again! This left me going back to the hairdresser to fix the damage. Such a shame as the concept is amazing.”

Helpful Report

Unfortunately Alicia ordered and used the bleach wash kit without consulting with our colourist. Her hair looked completely typical after a bleach wash process, with quite a bit of brassiness that is to be expected because she was lightening from a very dark base. We do advise people in advance in our one-on-one colourist consultations that if you are lightening from a dark base colour, that you may be required to repeat the bleach wash. Brassiness is an indicator that the lightening process hasn’t lifted out all of the pigments in the hair, and so, if you do want a lighter base then you will need to see the process through and possibly repeat the bleach wash in order to lift out the darker/brassy pigments that are in the hair. This is all very predictable, and to be expected, which is why we do mention to all clients that are wanting to lighten their hair from a darker base that there is a chance that they might need to repeat the lightening process in order to achieve a colour with a lighter base colour.

“Great colour selection and ordering process. Tools provided makes it a salon colour experience at home at an affordable price. Results were exactly as expected, and no ammonia formulation left hair healthy. Particularly loved the shampoo and conditioner, which I will look to purchase too!”

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“My hair feels fabulous No different than laying $250 to professional Amazing Thankyou Warm regards nicole m”

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“This is such a great idea, so much better than a packet dye and the cost at a hairdresser! I am very happy with the colour, it looks so great and lasts! Have already recommended to my girls :)”

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“I love The Shade. You get everything you need to do your hair. I love the way it’s packaged and the handy bag to keep everything in. Biggest plus was that there was no nasty smells. So nice to be able to dye my hair and breathe easy!”

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“Love this salon colour at home! Really happy with the advice provided and colour matching and results for my medium blonde regrowth. Colour great, greys covered and hair looks shiny too. Having sensitivities to chemicals, including colours in salons, my scalp was fine, no sting, tightness or itches at all. Happy Hair Days, thanks!”

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“The product was excellent and the accessories very handy too. the colour is a little darker than I wanted but that is probably my bad choosing. the shampoo and conditioner sachets were very good. I am looking forward to my next colour but I think I will try a shade lighter if that is possible.”

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“It has been a long time since I coloured my own hair - but with the new world order of COVID-19, I was looking for something high quality and easy... and The Shade fits the bill. The colour selecting process was great - very detailed and easier to use than facing hundreds of boxes in the supermarket! The customer service was exceptional - very quick responses and always very helpful. There was a delay on shipping that was because of Australia Post - nothing to do with The Shade - but they were patient and understanding and offered several options with regards to my subscription to help. The process of dying my hair was a little tricky - but only because it had been so long since I did it! The kit comes with everything you could need (and then some!). Beautiful packaging and the team clearly thought about everything. The only thing - and it really is the only thing - that I would change is the two sachets of colour protecting shampoo and conditioner: they were really tricky to open in the shower!! But such a small thing and certainly wouldn't put me off giving them a well-deserved five stars. The colour covered all of my greys (I am in my 40s, so have a few!) and left my hair soft and manageable. Love it and highly recommend The Shade!”

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“Loving the colour, it also left my hair feeling so healthy and shiny, would highly recommend your product and look forward to trying my next colour!”

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“I love it, I never seem to get the colour right when I store buy, but this one was spot on... The ease of selecting shade is made easy for you with lots of help from consult with expert... When it arrived I was blown away with what was in the box, everything you need, and I mean everything ... The price is amazing, save money girls... The ease of doing was my favourite as usually I have trouble with the back but the instructions are so clear...my hair looks brighter and so softer.. I highly recommend ...”

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“Loving the colour and great product I had some delivery issues, but now received Would love to get shampoo/conditioner/barrier oil in bigger pump bottles to save on all the packaging each time.”

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Dear Kate, Unfortunately there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus#faqs I think it is unfair give The Shade a 2-star review when we despatched your order within 24 hours of receipt of your order. Really sorry for the inconvenience, I’m sure it’ll arrive soon. Regards, The Shade team

“Great product thanks”

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“I'm really disappointed. I got the colour consultation and have photos and ordered the colour recommended. I followed instructions exactly. I've done home colours before (years ago I did my own hair) so I'm not inexperienced. I ordered 7.1, so it should have been an ash blonde colour. Instead it's a ginger colour and not a nice one either. How 7.1 created red-gold tones I will never know. But I don't recommend it and wish I'd just lived with my regrowth until I could see my hairdresser again.”

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Hi Deena, I'm sorry you didn't get the result you were looking for. It seems that might have tried to lighten your colour on top of previously coloured hair. This would throw up some warm tones. There would not be any warm tones with Bellaria 7.1 Dark Ash Blonde on uncoloured hair within 2 shades, as ash neutralises warm tones. Please contact one of our colourists here who could assist you: www.theshade.com.au/colourist They are available 7 days a week. I hope this helps! The Shade team

“I love the colour! It covered the greys really well, although I should have left mine on for longer than 45 mins where the greys are particularly stubborn! The best part is my hair feels soft and not damaged. There was no strong smell and there was no tingling, or “toxic” feeling! My only criticism is the clips And gloves are terrible! But for the price, that’s fair enough.”

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The Shade is rated 4.5 based on 1,947 reviews