The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

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“Best at home hair colour I have ever used.”

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“very happy with the products & colour family happy to see the greys have gone”

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“What a great kit, so easy to use! Smells good too! Covers the greys well.”

The Shade 5 star review on 19th July 2020

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“I m impressed with the results. I just love it”

The Shade 5 star review on 18th July 2020

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“Really not bad at all.”

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“The colour was not as described, a lot darker then it was meant to be and the colour doesn't bind to the hair well at all,”

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Hi Lucy, Sorry you didn't get the result you were looking for. A darker hair result is not uncommon, which is addressed in this blog: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ The colour not binding to the hair is usually a result of hair porosity. Please see the following blog article: https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ Our colourist are available 7 days a week for personalised advice. They can be contact here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have just tried my first colour from you. Where do I start. The trial goodies was amazing it feels like good quality and made clean up so easy breezy. I loved that it came with a barrier oil. The shampoo and conditioner was amazing and also I loved how there was a little bit of shampoo and a lot of conditioner. I always have too much shampoo and not enough conditioner the ratios were perfect thankyou. It was so easy to follow the steps as well as some great pointers online I hardly noticed any smell. My hair didn't feel damaged and I lost 90% less hair than with any other dyes I have used. The online colourist consultant was amazing help and it's great to have someone there that you can ask how different colours or whatever your question maybe. I honestly was hesitant as any other remotely natural dyes I have used in the past haven't held up. I was planning on stopping the subscription but nope I have choosen my next colour and excited to see how that goes 😊. Palmero colour light copper blonde.”

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“The experience of colouring my hair was easy, fun and enjoyable as it is easy to apply and NO odour. Wash it off and voila: shiny, perfect colour!”

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“Terrible product. The color kept going onto my pillow cover even after washing my hair thoroughly. This is over weeks.”

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“The quality of The Shade colours is amazing and my hair is always super shiny and soft after colouring. I also love the shampoo and conditioner 😍”

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“Love love love!!! Easy to use no awful smell my hair is so soft & shiny”

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“This product is so beautiful to use thick and easy to apply no drips. My hair looks So shiny and feels so nourished - the shampoo and conditioner are amazing. The customer service and colour consultant so helpful. I have recommended The Shade to everyone”

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“Easy to use and lovely colour. It got rid of my brassiness”

The Shade 5 star review on 9th July 2020

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“The colour match was perfect. Loved the shampoo and conditioner provided too. Would be great if you could buy these separately. Some of my greys did not colour but will leave it on longer next time.”

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“It was a lovely rich colour - probably darker than I had wanted however”

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“I am an ex hairdresser and had iso regrowth and old foiled hair. My base is a dirty blonde around 8 level. I am so impressed with the colour I chose 7.53. Covered brilliantly over my blonde and roots ( few cheeky greys in there). Colour is even throughout. Am looking forward to see how the colour fades.”

The Shade 5 star review on 7th July 2020

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“First time using this product and I am very impressed. Helpful advise from the consultant prior to purchase, fast delivery and easy to apply product. Very happy with end result. Will be using again for sure”

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“I was so excited to try this out to cover my grey regrowth. Service was amazing with email consultation re colour. The smell was lovely and consistency. Easy to apply. Unfortunately it did not cover my grey regrowth. It did tint it and blend it a little better but it is still quite noticeable. I don’t have resistant course grey either so I’m not sure why it didn’t work for me. I was really hoping it would and I had struck gold , but you have to try these things. I’ll give it another go as I got 2 colour tubes and see what happens then.”

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“Great colour, easy to apply, will be back!”

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“I have had so many people compliment my hair. They are so surprised when I tell them I did it myself! The depth of the colour is extraordinary yet so simple to achieve. I’m not particularly good at things like doing hair but the kit and instructions made it easy even for an inexperienced person like myself. I will always colour my hair at home now.”

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The Shade is rated 4.5 based on 2,130 reviews