The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Tried to upload a before but could only upload one photo. I have natural dark blonde/light brown hair and am growing out blonde highlights so asked the colour consultant for advice on hair colour, specifically stating that I didn't want red tones because I didn't want my hair to go red. I was recommended a "neutral blonde". The products were great quality, postage was prompt, love the cape. Unfortunately... My roots went bright red and the colorist said that the colour I used was too light because she couldn't see my hair colour properly in the multiple photos I sent her for reference.... Not at all impressed, this has ruined my hair and looks ridiculous so now I'll need to spend more money to get it fixed, wasn't even offered another colour for free to try and fix the red tones Don't risk this happening to you, the colour I bought was very close to my natural hair colour, so it's not like I was after a huge change.”

Helpful Report

Dear Charlotte, I'm sorry the colour didn't come out as expected. Unfortunately the photos we received were taken indoors. It is difficult to determine the exact colour of hair with photos if they are not taken outside in natural light. Our colour and developer can lift 2 levels from your natural hair colour, and brassiness results when you try to lighten by more than 2 levels. We are happy to offer you a free replacement colour kit. Please let us know if you would like to proceed with this. Regards, The Shade team

“I used “The Shade” colour darkest brown. It was exactly the shade I wanted. I only use cold colours in my hair as it throws a lot of reds. Very happy with coverage. I have above shoulder length and had left over product. The conditioner left my hair so silky and shiny. I will always recommend this product.”

The Shade 5 star review on 13th May 2020

Helpful Report

“Given it was a blond colour it was darker than I expected. However I do love the colour. I found it also faded quickly. I did contact shade and was told the right thing to do. Which I did do. Will try again a little earlier than I normally would and see how it goes.”

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“Fantastic service received it very quickly in the mail and love the colour!!”

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“The Shade is so easy to use and comes with everything you need! The packaging is perfect and everything looks so professional. I felt like a real hairdressing!”

The Shade 5 star review on 12th May 2020

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“Love the kit and extras you wouldn’t get with a box. Also the conditioner smells amazing. The Dark Golden Brown is a bit redder than expected but still happy!”

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“I loved the whole experience! Website is beautiful and was easy to find what I wanted; delivered quickly and elegant, minimal packaging. Colour is beautiful and really nourished my hair as well! Love love love that the first pack comes with the brush and mixing pot etc for reuse next time. Only tiny suggestion for improvement would be that the gloves supplied could be durable reusable ones, added to the starter kit, rather than the flimsy throwaways that are in with the colour. Perhaps have as an optional add on? At least reducing the single use plastic :-) Otherwise everything is top notch! Really felt like I treated myself to some pampering :-)”

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“I am a hairdresser. I love this. Not real keen on the shampoo, but the colour is great. Good job.”

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“Super easy! Love how everything I needed was included, hair was left soft and shiny, all greys covered, without the horrible supermarket box dye smell. Thanks for getting me through isolation”

The Shade 5 star review on 11th May 2020

Helpful Report

“The colour is very nice, but I wouldn't call this a very user friendly kit. First, the clips don't have any strength and just fall out of my hair. The developer cream is in a metal tube, and very hard to squeeze the contents out of. It pierced my gloves so, I ended up with a stained finger at the end. The shampoo and conditioner sachets are also very hard to open in the shower. It took ages to get them opened properly. The conditioner didn't seem to do much for my hair. It still felt dry and very frizzy once it dried. It's a great idea, but not for me.”

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“I was so pleased with the shade. Covered up my greys and the colour was perfectly matched to my hair colour. It also has not started to show my greys yet. I so happy with the results and would recommend to family and friends. Thank you the shade.”

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“Really liked the product, it is lasting well and gave good coverage to the grey, I am happy with the regular mail ordering, had a bit of difficulty on getting the correct colour, but the help and responses I got from Camille was terrific, thanks so much. will continue using the colours very pl;eased with it all.”

Helpful Report

“I have never been more happy with my hair colour. The process was simple, even with long, thick hair. My colour is a perfect match to the one I was using previously. My hair feels fabulous and healthy and the best part, no red skin, itching, Or allergies!!”

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“very happy with the colour and the help”

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“I used the bleach wash to get old colour out and then used this colour and am so happy with my new colour! I have received so many compliments.”

The Shade 4 star review on 10th May 2020

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“Excellent product. Great kit which has all requirements. Very happy with colour , just a little darker than usual. Will try a lighter shade next time. My hair feels great- soft , not course and it’s shiny too.”

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“Excellent colour recommended by stylist Very happy with colour.”

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“I was really Happy with the product . It was easy to apply , great coverage for my greys and the shampoo And conditioner made my hair soft and shiny . I maybe should’ve gone for a slightly lighter colour as the colours are quite strong . Other than that I was really happy with everything . Prompt delivery .”

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“I sent a picture of my hair colour and my concern and they recommend the perfect colour. My hair looks great 😍”

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“Disaster! I have dyed my hair at home for the past few months and was excited to try The Shade. I was advised to do the bleach wash that left me a horrible orange and then the dye (my usual shade of 6.1 with other brands) didn’t cover my greys or the orange. I had a coloriste consult but they advised to bleach wash again! This left me going back to the hairdresser to fix the damage. Such a shame as the concept is amazing.”

Helpful Report

Unfortunately Alicia ordered and used the bleach wash kit without consulting with our colourist. Her hair looked completely typical after a bleach wash process, with quite a bit of brassiness that is to be expected because she was lightening from a very dark base. We do advise people in advance in our one-on-one colourist consultations that if you are lightening from a dark base colour, that you may be required to repeat the bleach wash. Brassiness is an indicator that the lightening process hasn’t lifted out all of the pigments in the hair, and so, if you do want a lighter base then you will need to see the process through and possibly repeat the bleach wash in order to lift out the darker/brassy pigments that are in the hair. This is all very predictable, and to be expected, which is why we do mention to all clients that are wanting to lighten their hair from a darker base that there is a chance that they might need to repeat the lightening process in order to achieve a colour with a lighter base colour.

The Shade is rated 4.5 based on 2,000 reviews