The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,165 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,165 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd December 2025

579

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Coverage is fantastic. The help with colour choice and selection is spot on. Very fast contact. Can not believe that this colour works so well without the nasty chemical smell. Well worth it. Plus the subscription means I notice that the grays are coming through then bam colour arrives. Couldn’t be better.”

The Shade 5 star review on 29th July 2020

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“Love!!! Love!! Love!!! No heavy smell Great coverage for my greys (90%grey/white) My hair was soft and shiny straight away, it still is!”

The Shade 5 star review on 28th July 2020

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“So easy and such a good colour - definitely will use again.”

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“Just love it...and so does my hair 😍 Easy to use. The fact that you can choose 1- or 2 shades darker or lighter gave me the opportunity to try both. And the 1 shade darker is what I want. Thank you👌”

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“Love the kit but not the colour. I've tried the dark blonde and the Ash blonde on consultation advice but both colours give my hair a red/orange tinge which is something I totally hate. Other than that, it's great but I won't use it again because of the tinge.”

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“Great luxurious product”

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“Loving The Shade! All you need to keep the colour up during ISO and beyond. Very happy with my colour selection and result. My shade: PAOLA - DARK CHESTNUT BLONDE”

The Shade 5 star review on 26th July 2020

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“Napoli dark blonde made my greys orange.”

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Hi Frances, Sorry you didn't get the result you were looking for. Please read this following blog about blonde hair turning orange: https://theshade.com.au/colouring/colour-results/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ Please don't hesitate to contact one of our colourists here who can definitely helps you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Haven’t used my color yet, but love the quality of all the products received and find this is a much better Value than the supermarkets and SO MUCH CHEAPER THAN THE HAIR DRESSERS....”

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“I am very happy with the shade. Colour good andis very easy to apply. I’m looking forward to my next delivery Sue Sinn”

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“Super easy, great quality product, lovely colours and good support. Recommend”

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“Love all the clips, and extras that you get in the pack. The color is absolutely spot on, shiny, soft love it. Thank you so much for a wonderful product.”

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“This product is the very very best Omg amazing on market for colour dye. I wouldn’t ever use another product. My hair has never been this healthy the colour is perfect great grey coverage and for longer period of time. Never buy anything else but they shade girls. !!”

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“I bought the blonde wash and the light ash brown. Blonde wash is amazing! Only lightener I’ve ever used that didn’t turn my hair some shade of orange. I left 2 days before dying with the ash as recommended. Usually this means 2 days of hiding my obvious bleach fail from the public but my hair was just blonde! Now the light ash brown - FINALLY! I have found the colour I have been searching for for yeaarrrssssss!! Honestly so impressed and will definitely be using from now on.”

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“I love that it doesn't have that strong chemical smell of other hair colours and that it's so easy to use with the ingredients already proportioned.”

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“Best at home hair colour I have ever used.”

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“very happy with the products & colour family happy to see the greys have gone”

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“What a great kit, so easy to use! Smells good too! Covers the greys well.”

The Shade 5 star review on 19th July 2020

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“I m impressed with the results. I just love it”

The Shade 5 star review on 18th July 2020

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“Really not bad at all.”

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The Shade is rated 4.5 based on 2,165 reviews