The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love it. Covered my greys perfectly and the smell is amazing. Did my colour 2 weeks ago and it’s still as good as the first day. No stinging when applied which is great on my sensitive scalp. So happy with it”

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“Very happy with the end result. I used the bleach wash kit first to get rid of excess previous colour. Easy to use & my colour application was even & bright. Have had some compliments & someone not believing I did my colour at home.”

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“Thanks Shade, great starter pack. Gave it a go today and am very happy. Only ask from me is to make reuse bottles like ( Herbatint) for those of us working with regrowth so we don't need waste product. Good way to keep clients who would otherwise move on 😉”

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“Great product, smells clean and chemical free. Colour is as described and instructions easy to follow - the mixing bowl and brush were a big help too.”

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“Such a beautiful strong colour, his greys. But still had an allergic reaction ☹️”

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“I was a little sceptical when I decided to give this hair colour kit by The Shade a try. I'm blown away that after over a fortnight after using it and a couple of washes, it's still pretty darn amazing. I really really love the colour too and putting it on was easy as ... I've tried a few other natural products but within a few days my greys poked through and the colour that was left was pretty yuck. I looked like a crazy lady with two tone orange and yellow hair and I'd pretty much given up. Now I feel like I can love my hair again. Thank you, I will definitely use The Shade again and recommend it to anyone.”

The Shade 5 star review on 7th June 2020

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“I’m naturally a strawberry blonde and have regretfully dyed my hair many different colours over the years. Lately I had been trying to find a colour close to my natural colour. In the past it had just turned out like bright orange. Then the shade popped up. I answered a few questions and was recommended Cooper golden blonde. I was sold, quick delivery everything you need and I have never been happier with a colour and my hair feels so good. Thank You! The Shade for making me a redhead again.”

The Shade 5 star review on 6th June 2020

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“Absolutely loving everything about this product. My hair is in such great condition and love the convenience of having it delivered to my front door.”

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“Very happy with the shade. The inclusions for the start up kit were amazing and my colour is lovely, I got many compliments for my chocolate blonde colour (7.3). 3 weeks in now and has not faded much as at all. Very happy.”

The Shade 5 star review on 5th June 2020

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“Great package with all you could need for a professional colour application! I went from blonde to golden brown. The colour was more red that I had anticipated but I love it. First time putting a permanent colour in my hair & was done by my husband & teen daughter (they had a great time) so needless to say it was easy to use! I’m super happy - would def use again!”

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“The shade was perfect..the hair dye doesn't smell toxic nor does it burn your scalp..hair felt super silky and gorgeous after using this product..will be continuing use of this fantastic product..you may need to add a purple toner to the packages for blondes to help marry the regrowth to the length of it..was a bit gold compared to the length. A1 PRODUCT PEOPLE!! 😝 DONT HESITATE TO PURCHASE!!”

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“Absolutely love the shade. They supply everything needed shampoo, conditioner, barrier oil. So glad i found The shade. So affordable and it doesnt smell like normal hair dyes do. Great work. Im sold!!!!”

The Shade 5 star review on 4th June 2020

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“Very pleased with colour outcome on my hair. It's also very convenient for my lifestyle.”

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“very gentle colour and no orange tones. great product for the price. easy to use. Bit tricky to apply to the back of your hair on your own, but overall happy with the results. Thank you :)”

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“The kit is great and really helpful. The consistency of the product is perfect , nice and thick so it doesn’t drip. The brush application was easy and effective. I really liked the barrier oil. Hair feels great and the colour is nearly what I wanted but definitely and definitely 100%better than what I had been using Definitely happy to have found “the shade””

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“It didn’t cover my greys so I sent an email to complain but never heard a word from you I’m very disappointed as I was so excited about trying your product Di”

Helpful Report

Hi Diane, I have searched but I cannot find an email from you. I'm sorry you didn't get the result you were looking for. It seems you may have very colour-resistant greys. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ Our colourists are available 7 days a week. I hope this helps! The Shade team

“I really loved my hair colour from The Shade, it made my hair much softer and more manageable than the regular colour I was buying from the supermarket. I love that it's organic and much better for me and my health, and the colour was perfect. I'm hooked”

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“I have just started using The Shade and I am really impressed with the product...no smells or sensitivity. Camilla the colourist helped me decide on a colour and it was perfect. Plus the service, backup and supplies sent was awesome. So glad I found you!”

The Shade 5 star review on 1st June 2020

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“Absolutely love it! I had to get hubby to do it for me and there was more than enough hair dye to cover my hair!”

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“I really love the colour and the quality of the product. The only thing I would say otherwise is that the colour pictured in the website on the model isn't very close to the actual colour. I chose the colour based on the other photos, which means that I wasn't disappointed. But if I'd chosen it based on the standard model it would have been very different (the model's colour is very much lighter).”

Helpful Report

The Shade is rated 4.5 based on 2,000 reviews