The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,408 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,408 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th September 2026

584

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Im so impressed with both service & product. The ease of instructions and application, no burning scalp and no smell of ammonia. I just love it and have recommended The Shade to others. My hair has not been this Shiny in a very long time and the depth of the colour along with covering my nasty greys is a definite plus. Thank you”

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“I recommend this to everyone i know, the best hair dye, non smelly and comes with everything you need, from shampoo tand conditioner and barrier oil. I totally love this company and their product!!!”

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“Great simple easy to use. No strong ammonia smell which is fabulous. Simple instructions also. Can’t wait to use again”

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“Love the medium blonde. Makes my hair lovely and soft. Completely covers my grey hair.”

The Shade 5 star review on 21st April 2021

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“Everything you need is provided. Excellent colour advice and result. Package can be ordered to suit your time frame. Have already recommended it to friends and family”

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“I purchased a medium blonde expecting my hair to go a blonde colour. My hair went a copper colour, not even close to blonde. Not sure if I was sent the wrong colour as didn't check. Am not happy at all with The Shade and how it coloured my hair the wrong colour.”

Helpful Report

Hi Sam, Sorry you didn't get the result you were looking for. We always recommend contacting one of our colourists when lightening by two colour levels, as lightening always reveals Natural Contributing Pigment (natural warmth) . Please contact one of our colourists here who can assist you in correcting your colour: https://theshade.com.au/colourist/ I hope this helps! Adam The Shade

“Perfect shade,smells great Don’t feel like harsh chemicals on my hair Natural Absolutely love this product”

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“Loved it! the color, the quality, the systems and OMG the after care treatment!!!! Impressive results! I would like to buy the treatment itself as well. Thank you”

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“I left my review on Instagram. But yeah absolutely love THE SHADE & will recommend it to everyone. 🎉🌻🥰💖💯”

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“I was really disappointed with my order from the Shade. The incorrect colour was sent to me (dark ash brown) and I only realised it after I applied it to my hair, resulting in my turning a much darker shade than I wanted. I feel product control must be lacking.”

Helpful Report

Hi Emma, I'm very sorry you were sent the incorrect colour. We will send you a bleach wash kit which will remove the darker pigment from your hair, and a replacement colour kit. Unfortunately one of our packers made a mistake by sending the incorrect colour. We will reiterate with the packer the absolute importance of packing the correct colour listed on the packing list. Once again, we are terribly sorry, and apologise for your inconvenience. Best regards, Craig The Shade

“The product is good. Smells great and I especially love the conditioner. My only two issues are the cost, which is a little high and how long it takes to receive the order once shipped. I also found that when I have applied the product in the way suggested as a "touch up" rather than total colour change the grey coverage did not last. It seems the colour needs to be on longer. In regards to cost perhaps we could simplify packaging and just be sent product on its own.”

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“Not bad at all. Does seem to fade on greys after a few weeks. Smells divine!”

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“Awesome dye that comes with all the equipment and really lovely conditioner. I also love that I don't have to go to the shop every time I get re-growth!”

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“I love this product and subscribing is convenient, but the frequency of the product coming to too quick - I would prefer every 3 months, not every 2 months. I find it a very inflexible arrangement.”

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Hi Felicity, I'm thrilled you love The Shade! Our maximum delivery frequency is every 8 weeks, but if you require every 12 weeks, you can change your next delivery date to 12 weeks later. This can be done in My Account -> My Subscription If you need some more assistance, please contact me at support@theshade.com.au I hope this helps! Craig The Shade

“True to colour, easy to use”

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“I have been using The Shade for around a year now. I have no intention of stopping! Historically dying my hair has resulted in an itchy scalp and stinging eyes, so discovering The Shade, has been a welcome find. Try it :)”

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“I got my first colour package using darkest brown and I'm very happy with the result my hair looks and feels healthier, and I love the shampoo and conditioner that comes with it, most definitely will purchase another”

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“Lovely colours, keeps my hair looking shiny and the grey hidden. The regular delivery is a godsend, always having a fresh batch arriving just when needed is terrific. By far best hair colour I have ever used.”

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“Dear team, I have tried to cover the grey hairs and followed the directions for use as per the instructions - I still have not and cannot get the grey hairs on the side of my head covered. My hair is pulled back daily and I have become used to having the greys exposed. I would appreciate some guidance on how to get the greys covered for a long period. Max after a week or less its back. Many thanks Cheryl”

Helpful Report

Hi Cheryl, I'm sorry you're not getting the grey coverage you require. Please contact one of our colourists here who can assist you. https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Great product, excellent on the hair, leaves my hair beautifully soft and shiny after colouring. The online subscription system works really well.”

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The Shade is rated 4.5 based on 2,408 reviews