The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,947 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,947 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Really happy with the products”

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“Unfortunately I had an allergic reaction and the colour "light blonde" made my blonde hair darker.”

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“Love this product! I often don't have the time to go the the hair salon, but love that fresh new-colour feel! The Shade gave me an opportunity to have a salon-finish in the comfort of my own home. The colour is great (I use light ash brown), feels great and the whole process is so easy! Would recommend!”

The Shade 5 star review on 19th June 2020

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“Loved this kit!! Amazing customer service, quick postage and a quality product.”

The Shade 5 star review on 18th June 2020

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“Wow so easy to order I sent photo of my hair colour and they responded with colour I should go Fast and Easy service Product smells beautiful leaves hair so soft Great pack with everything you need”

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“I’m so impressed by the quality and value for money! Color was a little darker than expected, will get lighter shade next time:)”

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“Loved it! Maybe just a bit dark... I need something more red please!”

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“I was very happy with the speed & quality of the delivered product. The kit, especially the cape, were great. The hair Colour product was easy to use and had NO chemical smell. I loved the conditioner. My hair feels healthy and has a shine to it. I did find that the light brown colour is much darker than I expected. I will order a lighter shade next time.”

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“Used for first time today. Very happy with results and colour 5.53 chocolate brown looks great. Happy with product. Hair feels silky. Easy to apply. As I only have short hair, will only mix 1/2 mixture next time as there was a lot left over. Also it would be great if shampoo and conditioner can be purchased in bottles in future. Will definitely be ordering again. Thankyou The Shade.”

The Shade 5 star review on 15th June 2020

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“I was excited to try this product, but the colour wasn’t as good as even a L’Oréal box dye and hasn’t lasted well. Unfortunate as I liked the concept.”

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“I purchased a blonde shade for my mum, whilst the colour was gentle on her scalp, no overpowering smells unfortunately it did not cover her regrowth. The product was packaged beautifully. We are dissapointed that it didn't work.”

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“Product was easy to use, hassle free and looks great. No greys woohoo”

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“Fantastic products! Love the accessories kit, was all very easy to use. Colour was a little darker than I expected but was still happy with the products and results.”

The Shade 4 star review on 14th June 2020

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“I ordered dark chestnut blonde and my hair is now very dark brown with a hint to red theough it. I'm not very happy with the colour as I was aiming for a light brown.”

Helpful Report

Hi Angie, Sorry that the outcome was darker than you expected. There is a number of reasons why this could have happened. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ The Shade team

“Very satisfied with your product. Hair colour had more reddish tones in it that I would usually have. Great grey coverage.”

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“Up to today I was strictly a salon colour gal. After 3 months of COVID restrictions I got sick of looking at my roots and greys so decided to take advantage of the free trial. I chose the colour suggested for me and the results are stunning. My hair was a dark blue violet colour beforehand so I was worried the deep golden brown wouldn't take but it worked brilliantly and it looks like a professional colour job. Love the shade, love the shine. I'm converted”

The Shade 5 star review on 13th June 2020

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“We are so happy to have found The Shade. The colour matching and online ordering is fantastic. The product itself is like a luxuriating treatment, my hair feels amazing. Thank you The Shade”

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“I loved the consistency and how long it has lasted. The bowl, mat and brush were a good bonus. I found the cape too small. It should be much longer. The colour recommended was the colour I thought I should use but I found it came out too dark. I needed at least 1-2 shades lighter. Other than that it was great. I will definitely use again.”

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“I was so surprised at the ease of this colouring system and wrapped with the result of my regularly coloured hair. The extra developing for the greys worked great. Will definitely continue to use The Shade.”

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“Beautiful quality and kit comes with everything you need to make colouring at home easy. I will miss my hairdresser but love the savings!!”

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The Shade is rated 4.5 based on 1,947 reviews