The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,408 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,408 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th September 2026

584

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Convenient delivery and flexible subscription. Great color coverage and not harsh on my hair.”

Helpful Report

“I'm loving this product! I have thick long curly hair and I used the mahogany brown. I used my first pack a few days ago and I was very happy to see how generous they are with the product. I usually use 2 boxes of DIY hair colour to get all my hair and that's not always enough sometimes. But with the shade I had more than enough to do all my hair. And the shampoo and conditioner was an added bonus! They were great quality! And more than enough conditioner for my hair. My colour is now nice and even throughout and my hair looks great! I've received plenty of compliments. Thank you The Shade! #custmer4life”

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“I like the colour”

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“OBSESSED! Honestly wish I discovered The Shade sooner. My hair feels amazing afterwards and unlike normal box dye when I dye my roots they don't turn a horrible orange/yellow. 100% recommend!”

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“I've always hated the boxes you buy from the grocery store because of the horrible smell! The shade colours don't stink like chemicals like other dyes and not having to think about buying more is so convenient! It just rocks up in the mailbox right on time. Plenty of colours ot choose from and covers myu greys really well. My only suggestion for improvement would be to offer smaller packs for root touch ups in between full jobs to save on packaging and wasted product.”

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“Love this hair colour. Less toxins, great results and colour really lasts.”

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“I absolutely love the shade. I was always buying box dye and my hair was always a slightly different colour when id buy a new one. I've been using the shade for over 6 months, my hair is healthier, it's shiny and it's growing better. I won't ever give up the shade”

The Shade 5 star review on 31st May 2021

Helpful Report

“I love the shades and the fact that I can get to different shades to combine, which has helped my decision to stay with The Shade. What I would love is to have the choice to use a 10% developer to get a more baby-fine hair friendly product with a more demi-permanent outcome.”

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“Great product, great service, so easy and convenient. Love it!”

The Shade 5 star review on 30th May 2021

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“The Shade is very convenient and easy to use. I started colouring my own hair during COVID and it has been so easy that I haven’t stopped. The kit provides everything you need, I was worried about staining my skin but The shade has got it all covered! The products smell great and leave my hair soft and fragrant for days.”

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“I struggled with hair dye sensitivity for years. After trying literally every product on the market both in-salon and at home - I discovered The Shade. No more itchy scalp. Perfect grey coverage and shiny, healthy, vibrant hair. I couldn’t be happier”

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“My hair has never looked better in terms of condition and colour. No going back now!”

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“Colour was perfect, will be using again.”

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“LOVE THE PRODUCT,LEAVES HAIR SOFT,SHINY,EASILY MANAGED,THE PERFECT PRODUCT.”

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“Love the colour, shine and it’s delivered straight to my door.”

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“I love the shade and I just bought their conditioner and I absolutely love it! I usually have to use extra products to keep my hair soft and non fluffy but I dont have to when I use their conditioner. I just leaves it silky and smooth.”

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“I’ve been having my heir coloured professionally for ever and decided to try to do it myself to save myself some time and money....... what could possibly go wrong?! As it turns out - nothing! It’s a simple process and the results have been excellent. It even lasts longer than my salon colour! Would highly recommend The Shade.”

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“A great subscription to give you those fresh hair feels”

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“So far very happy with colour and shampoo and conditioner. My hair feels soft and shinier then ever!”

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“The colours are beautiful, but the dye smells strongly and feels very drying compared to other dyes I have used. I'd love to see a foam dye option as well! With my very thick hair it is much easier to dye with a foam base.”

Helpful Report

The Shade is rated 4.5 based on 2,408 reviews