Login
Start Free Trial Are you a business? Click Here

The Shade Reviews

4.5 Rating 2,408 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,408 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
98%
Accurate And Undamaged Orders
100%
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
6 - 12 Hours
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th September 2026
Pippa L
The Shade 5 star review on 22nd September 2026
Skye P
The Shade 5 star review on 22nd September 2026
Skye P
The Shade 5 star review on 23rd August 2026
Kelsey W
The Shade 5 star review on 23rd August 2026
Kelsey W
The Shade 5 star review on 23rd August 2026
Antonina G
The Shade 5 star review on 23rd August 2026
Antonina G
584
Anonymous
Anonymous  // 01/01/2019
“Package arrived quickly and was grateful for the packaging that was as sustainable as possible. Usually I use the at home foam dyes but this paint on dye really was easy. I focused on the roots and then slathered it all together for the mids-ends. It actually smelt nice and I wasn't inhaling chemicals as I did it. Next - the shampoo and conditioner! Unexpectedly great - my hair has never smelt so good for so long after washing. Usually with at home dyes my hair feels kinda yuck for a week or so after, like it's got an extra layer on top, but after using The Shade my hair felt natural, smooth and soft. Finally, I was happy with the colour - just a nice all over brown that wasn't stark. No complaints! I will be continuing with subscription but probably won't need all over colour. Would be great if you could do a half pack for root touch ups. Thanks!”
Helpful Report
“Nice colour but left my hair pretty rough. Also the smell of the conditioner was a bit overwhelming.”
Helpful Report
“This left my hair so smooth and I have the most craziest curly hair. I would totally recommend this to anyone and I look forward to the subscription.”
The Shade 5 star review on 15th July 2021
Helpful Report
“I love that I don’t have to go shopping to spontaneously dye my hair. The dye arrives whenever I want and I’ve just bought the shampoo and conditioner also because they make my hair lovely and not so frizzy!”
The Shade 5 star review on 13th July 2021
Helpful Report
“I was slightly dubious, but desperate during lockdown in Victoria. So I tried The Shade. Choosing the colour was easy, although I did have a rough idea from my hairdresser what I was looking for. And the application is easy and it looks great. Even my hairdresser couldn’t believe I did it myself. If you just need roots covered or an all over colour, this product is amazing. I love it and always keep a spare for emergencies now. And have cut my colouring costs significantly. Bonus.”
Helpful Report
“This Company has been great, everything that say is true. Its the first time that i can colour with no excessive itching to the scalp and i didn’t have to rely on anti histamines. The colour is style shiny and strong. Im very happy with the results.”
The Shade 5 star review on 12th July 2021
Helpful Report
“love my colour, I never got so many compliments, total strangers comment about my hair colour almost every day”
Helpful Report
“So happy with my subscription. Always arrives on time. So convenient having it on hand when I need it and my hair always feels amazing after colouring my hair. The shampoo and conditioner included, are divine!”
Helpful Report
“Love The Shade. Best hair colour I have purchased ever. I receive many compliments on my hair colour and when I tell them I do it myself most are amazed. Thank you”
Helpful Report
“I love this, always even and easy to apply with the tools. Makes my hair look lie I've just been to the salon!”
Helpful Report
“I love this product I have been using it for about 2 years. The regrowth is so subtle compared to shop brands. My hair is healthy and in good condition. What I love the most is when you wash out the dye after application the water is not thoroughly concentrated with colour and the colour doesn't wash out week after week . Love also that isnt full of nasties.”
Helpful Report
“Love the colour I get lots of compliments and it keeps my hair super healthy.”
Helpful Report
“I love the Mahogany Brown colour it’s rich and covers my greys.”
The Shade 5 star review on 1st July 2021
Helpful Report
“Awful colour, nothing 'natural ' about it”
Helpful Report
“I’m very happy using this product! My hair seems very happy too🌟🙏🌟”
Helpful Report
“Perfect solution! I am not one to spend hours at the Salon or for that matter spend an exhorbitant amount of money. So The Shade is my perfect solution and surprisingly easy to find out what shade suits. I have received many many compliments since commencing over a year ago. My shade is Palermo- Copper Golden Blonde.”
The Shade 5 star review on 27th June 2021 The Shade 5 star review on 27th June 2021
Helpful Report
“Was an incredible experience! The parcel service was fast and nice, and with the beautiful packaging there is no way you can stop opening the kit! I personally love it! I totally recommend it! xx”
Helpful Report
“Love the product & accessories! Very happy with the overall colour result & how good my hair feels. Thank you so much!!☺️”
The Shade 5 star review on 23rd June 2021
Helpful Report
“I’m very happy with the colour, and the help,I got from the consultant.”
Helpful Report
“I have never coloured my own hair before and was worried, but am very happy with the product. So easy to use. Also, have had great advice from the colourists. Thank you shade.com.au!”
Helpful Report
The Shade is rated 4.5 based on 2,408 reviews