The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I couldn't be happier with The Shade hair colour! I will never go to the hair salon for colouring again. I usually react with an itchy and sore scalp, but not with The Shade. The process was simply. The colour gorgeous and fully covered all of my greys. Thank you!”

Helpful Report

“What i'm looking for at the moment is a semi-permanent product that I can use between permanent dying. So if i use the permanent dye every 6 weeks, I would use a semi 'root cover up' product at the 2 and 4 week marks. I just moved from living in the US and what I used over there is this product: https://www.madison-reed.com/shopping/root-reboot Thanks!”

Helpful Report

“Delivery was fast but it took me a while to try it out as i had just used a colouring kit from the chemist just before that. I love how the items sent felt like it was a professional colouring kit, came with a smock, an oil barrier for the skin, and a wet wipe to remove colour stains (which was ❤️). No salon smell which was really good and I love the hair mask it came with. Results were super good! I had super soft, shiny hair for days and it completely covered my grey hair! I would probably get a lighter shade next time to get a really lighter brown hue.”

The Shade 5 star review on 4th August 2020

Helpful Report

“This review is literally ten years in the making. As someone with naturally dark-ish brown hair, finding an ACTUALLY NUETRAL dark brown shade that left my hair just a bit darker and dimensional for oomph, but not black, red, or purpley and without the hot roots other brunettes know all about - plus covers the small patches of gray I now have forming without turning them some strange shade of light red orange or oversaturating the rest of my hair in the process of trying to get them to take color - has been a decade of blood, sweat, and tears, not to mention hundreds of wasted dollars in salon chairs and damaged tresses from boxed ammonia. Until *drumroll* enter the happy tears after using the Dark Brown from the Shade. It is, literally, everything I've ever wanted in a hair color. My hair is beautiful - a dimensional (but not overly reddish), glossy, true darkest brown color - dark enough to make my features pop against fair skin but that does not look flat blackish or "plumy" aka purple. Oh and I do not have a single gray in sight nor do I have any noticeable to the naked eye color distinction in the result on my grays. I'm sure if I went searching I could probably find some hairs I could tell were once gray. I'm also blown away by the value in the kit. I tried another subscription box when I was in the states and not only do they charge more for less, the result was so disappointing. My hair looked flat and felt damaged. This kit left my hair in better condition. I even recently tried ordering online the green based brown from Wella - a supposedly good quality color expertise brand - a shade specifically meant to neutralize red tones in an attempt to not get hot roots and it literally left my roots red, barely covered my grays other than to turn them orange, and left my hair damaged. All this to say, whatever magic is in this box is the real deal. Thank thank you thank you.”

Helpful Report

“What fantastic service! Every step of the process was so easy and professional, from choosing your shade to delivery. The kit contains everything you need to colour your hair at home. And the result was shiny, beautiful hair, all my greys gone!”

Helpful Report

“Have been using The Shade colour for 5 months now and am extremely pleased with it. Easy to use and great service from the supplier.”

Helpful Report

“Love, love, love this product!! The results are amazing with no stingy eyes!!! My hair is shiny again!”

Helpful Report

“Easy to use and beautiful shiny results!”

Helpful Report

“I never received it.”

Helpful Report

Hi Connie, Terribly sorry Connie, I've followed up with Aust Post and they can't find your parcel. I have sent you an email to advise you that you'll be receiving a replacement. Very sorry for the inconvenience. Best Regards, The Shade team

“The products are awesome. Only let down by missing items in package.”

Helpful Report

Hi Karyn, I'm so sorry there were items missing in your pack. Could you please contact support at support@theshade.com.au and we will rush those missing items out to you. Apologies for the inconvenience. The Shade team

“Easy to prepare/mix up in the bowl. The mix went on my hair nicely without any drips. There was plenty of mix for my hair length (a bit longer than shoulder length). I chose the Dark Brown shade, it ended up a bit darker than I expected but still nice. It covered all my greys coming through and easily did my roots. Conditioner afterwards was nice. Didn’t like the type of gloves supplied. Didn’t like using the included brush as the end had the hook, it should just be a point to help grab the hair to section. Having the hook was annoying.”

Helpful Report

“I like the product, but find that the colour fades out quickly.”

Helpful Report

Hi Philippa, Sorry to here that the colour fades. This is usually a sign of porous hair. Please see this blog: https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ If you need so assistance, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have red hair so have always found it hard to get the perfect at home colour, with the shade I have found my perfect colour and I don’t have to remember the brand and shade it is just sent to me exactly when I need it. It’s awesome!!”

Helpful Report

“Great product. Loved using it. Gentler on the scalp and hair than my previous haircolour brand.”

Helpful Report

“Done OK, still see greys.”

Helpful Report

“Coverage is fantastic. The help with colour choice and selection is spot on. Very fast contact. Can not believe that this colour works so well without the nasty chemical smell. Well worth it. Plus the subscription means I notice that the grays are coming through then bam colour arrives. Couldn’t be better.”

The Shade 5 star review on 29th July 2020

Helpful Report

“Love!!! Love!! Love!!! No heavy smell Great coverage for my greys (90%grey/white) My hair was soft and shiny straight away, it still is!”

The Shade 5 star review on 28th July 2020

Helpful Report

“So easy and such a good colour - definitely will use again.”

Helpful Report

“Just love it...and so does my hair 😍 Easy to use. The fact that you can choose 1- or 2 shades darker or lighter gave me the opportunity to try both. And the 1 shade darker is what I want. Thank you👌”

Helpful Report

“Love the kit but not the colour. I've tried the dark blonde and the Ash blonde on consultation advice but both colours give my hair a red/orange tinge which is something I totally hate. Other than that, it's great but I won't use it again because of the tinge.”

Helpful Report

The Shade is rated 4.5 based on 2,000 reviews