The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,361 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,361 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love the shades and the fact that I can get to different shades to combine, which has helped my decision to stay with The Shade. What I would love is to have the choice to use a 10% developer to get a more baby-fine hair friendly product with a more demi-permanent outcome.”

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“Great product, great service, so easy and convenient. Love it!”

The Shade 5 star review on 30th May 2021

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“The Shade is very convenient and easy to use. I started colouring my own hair during COVID and it has been so easy that I haven’t stopped. The kit provides everything you need, I was worried about staining my skin but The shade has got it all covered! The products smell great and leave my hair soft and fragrant for days.”

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“I struggled with hair dye sensitivity for years. After trying literally every product on the market both in-salon and at home - I discovered The Shade. No more itchy scalp. Perfect grey coverage and shiny, healthy, vibrant hair. I couldn’t be happier”

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“My hair has never looked better in terms of condition and colour. No going back now!”

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“Colour was perfect, will be using again.”

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“LOVE THE PRODUCT,LEAVES HAIR SOFT,SHINY,EASILY MANAGED,THE PERFECT PRODUCT.”

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“Love the colour, shine and it’s delivered straight to my door.”

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“I love the shade and I just bought their conditioner and I absolutely love it! I usually have to use extra products to keep my hair soft and non fluffy but I dont have to when I use their conditioner. I just leaves it silky and smooth.”

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“I’ve been having my heir coloured professionally for ever and decided to try to do it myself to save myself some time and money....... what could possibly go wrong?! As it turns out - nothing! It’s a simple process and the results have been excellent. It even lasts longer than my salon colour! Would highly recommend The Shade.”

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“A great subscription to give you those fresh hair feels”

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“So far very happy with colour and shampoo and conditioner. My hair feels soft and shinier then ever!”

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“The colours are beautiful, but the dye smells strongly and feels very drying compared to other dyes I have used. I'd love to see a foam dye option as well! With my very thick hair it is much easier to dye with a foam base.”

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“Vegan and cruelty free, perfect! Easy to use and great colour.”

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“I have tried every boxed colour because I really haven’t got the time to go to the salon any more as I have two little ones. This is my favourite - high quality, easy to use, love the accessories, the colour, covers my greys. My hair doesn’t feel as dry after colouring as it did with other brands, and the service and advice is very thoughtful.”

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“I did not enjoy the colour, it was much darker than expected and despite being a custom duo blend, it was very disappointing. It was dark burgundy red rather than copper blonde.”

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“Like a salon at home. This is a different way to colour, and I like it! I love how you can blend colours too and I will try that next time when I want a change, but I am happy with my regular colour now, and my hair feels better than it has after colouring for a long time.”

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“This is a different way to colour, and I like it! I love how you can blend colours too and I will try that next time when I want a change, but I am happy with my regular colour now, and my hair feels better than it has after colouring for a long time.”

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“I never post reviews or tell people about products but I love this and I have told friends and family. I am so, so happy with the colour, the service, my hair feels and looks great. I buy the shampoo and conditioner separately now and they are my favourites and I hope they add more products too!”

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“Excellent coverage, it has a very soft but nice smell, and my hair looks and feels great!”

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The Shade is rated 4.5 based on 2,361 reviews