The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Pleasantly surprised by this product. Normally non-toxic hair dyes leave my hair totally brassy and this is the 1st one that gave me a great colour and covered my greys as well. So well done - great product!”

Helpful Report

“For someone like me with damaged,dry,frizzy curly type hair 🙃 it's hard to find a colour that works well (not needing 2 or more bottles) Wow is all I can say and Thankyou Shade no smelly colour when mixing in bowl, thick product. Covered my whole head,and if you mess up you have the pre oil and wipes to the rescue!!! All the other stuff in the trial pack offer was awesome too. I would recommend this product for all those who have difficult hair. Leaves hair feeling like you've just left salon. Recommend the shampoo and conditioner too leaves my hair like new again.. 2 weeks later and still amazes me..”

The Shade 5 star review on 29th August 2020

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“This is a really handy service to have during lockdown. Choosing my color and subscription was easy and the delivery was quick. Using the product was simple and I loved the result. My man thought it was my natural hair colour! I used the Capri blonde to pre-lighten my hair for purple hair and it worked an absolute treat, although I may go up a level for next time. My hair feels really soft and healthy. Thanks!”

Helpful Report

“The color I selected was much darker than presented in the photo advertisement. I have changed my color choice and will wait on the outcome of the next application to determine if I continue my subscription.”

Helpful Report

Hi Miriam, Sorry your colour result was darker than you expected. Please see this blog: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ If you need some assistance from one of our colourists, please don't hesitate to contact them here: https://theshade.com.au/colourist/ The Shade team

“What can I say! Great service, great products and I’m really satisfied. So glad I found the shade as my hair looks and feels so much better.”

The Shade 5 star review on 26th August 2020

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“Love this hair colour. I will not be using anything else!”

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“I found the experience good. I have stubborn grey so I followed your advice about using the extra developer once I did that and coloured my hair I had no grey showing. I would recommend your product.”

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“Loved my first box from TheShade...The colour Dark Ash Brown was perfect. Easy to use, no horrible smell, my hair felt great afterwards. And it came with all the accessories I could possibly need. Looking forward to my regrowth to do it all again 😆”

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“Easy to use, clear instructions, prompt delivery. I’ve never coloured my hair at home but due to current restrictions in Melbourne, my greys were out of control. I was very impressed with the package, service and product.”

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“I was really pleased with the quality of the product and the results. It seems on the face of it to be gentle and less chemical based and it has effectively colored my greys. As I have short to medium length hair, there is a lot of wastage with the color mixes, which seems to be a shame. But otherwise no complaints and very happy with the results.”

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“So happy with your product .love the smell and my hair is so soft amazing..It covers my greys completely and lasts for 6 weeks in time for the nxt delivery appreciated.😀😆😉”

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“I absolutely love this colour and love that is chemical free as I would normally spend $150 plus at a no chemical salon for the same result. Love it”

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“I have been using the Shade haircolour for the past three applications, and I am so thrilled with the product and the results it delivers. Beautiful colours to select from and the finish and result is very natural. I have recently opted to do a half colour between two shades Beige Blonde and Dark Ash Blonde, because I wanted a bit more depth in my colour, this was a suggestion from Camilla and I couldn't be more satisfied. I can definitely recommend The Shade Haircolour.”

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“Extremely good product! My hair is healthy and I’m getting compliments on my hair and it’s shine! I love the fact that I’m using natural products on my hair and the colours are rich and long lasting! Couldn’t be happier!”

The Shade 5 star review on 21st August 2020

Helpful Report

“After being in Covid 19 lockdown since the end of February my hair was a mess. Thanks to The Shade I was able to bring it back to life. I was unsure at first as I had never colored my hair at home, but it was remarkably simple and easy to use. I did miss a few bits, but more experience will help me next time. Jenny (Melbourne)”

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“Thie shade is the best hair colour system i have used. Covers greys and no damage to hair! Love it!”

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“Happy with the color & ease of application”

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“Great kit and amazing colour”

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“Having the application kit made the colour really easy to apply. My hair felt really nice after, rather than dry and fluffy like other DIY dyes. I like that I don't have to remember to purchase or book an appointment - it's just going to keep showing up in the post! Really happy - thank you.”

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“I purchased 5.3 golden brown and what a transformation! My hair has never been so soft and manageable and the colour is fantastic. I highly recommend this product for people that colour their own hair or even to hairdressers that work from home this is the perfect product.”

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The Shade is rated 4.5 based on 2,000 reviews