The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

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“I’m still assessing the results, particularly the longevity of the colour. I have changed the shade and am hoping I’ve now got it right.”

Helpful Report

“Like the color but had to mix 2 tubes to get the color I needed. I did the bleach wash and developer but it still didn’t cover the grey roots enough.”

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“Well for starters they free gift didn’t come and the dye was very poor quality I honestly should of gone to coles and Bought some cheap hair dye thanks for wasting my money and time !!!”

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“Kit was easy to use and there was not horrible smells to deal with. I will add that I used my own gloves as I have a personal preference for a more fitted feel. Overall super satisfied and have already received compliments and recommended to others :)”

The Shade 5 star review on 8th November 2020

Helpful Report

“I’ve been using shade for a few months now. For the first time in years my hair is easy to manage and no longer frizzy. I save so much money on hair calming products and on the cost at the salon visit, not to mention the hours spent in the salon itself. I could never go back to in-salon colours again.”

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“Perfect colour, easy to use.”

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“Colour was not light enough and did it cover greys. The colour also faded after 1 week. It also has made my hair very dry. Photo provided is 2 weeks after colour.”

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“The shade itself was great. The only problem was the match to me. Despite feeling confident that I had chosen the correct colour as I used two different approaches and ended up with the same recommendation (so felt pretty happy with myself). I did not seek any further information or advise. Wrong choice in retrospect. Don’t get me wrong, I do like the colour quality. Just wasn’t ultimately the right colour for me.”

Helpful Report

Hi Katherine, One of our colourists would love to help you out! Please don't hesitate to contact them at: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Thanks so much great colour and really good quality and value. I was very scared to diy but this was easy to use and a really great result. Love it. Thank you. Lisa”

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“I have been waiting for you to invite me to do a review! At first I was sceptical, but my cousin recommended I try The Shade, so I did. I am incredibly impressed at the colour!! It is the ABSOLUTE perfect dark brown, not even my latest hair dresser could get right. The very reason why I have tried this. The home kit is like a mini-profesh kit, with everything you need. I love this product and I will continue to buy it - unless I get lazy. I highly recommend this product”

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“This salon quality product is thick and creamy and so easy to apply. No nasty chemicals and the results are the best colour I've EVER had ever (including 15yrs getting colour done at a salon). My hair looks and feels amazing and it's the best coverage of my white/grey hair. The colour consultants helped me get the best colour match result their customer care has been excellent. I also love that this is a Melbourne based company.”

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“I ordered the Toscano Ash Brown. I have quite a few greys, I found that some of my greys did not take but most of it was covered. It’s great that the dye is free of PPD however, the barrier oil & shampoo & conditioner has PEGs and SLS which was disappointing. My skin is quite sensitive and I have been experiencing a bit of itching at the Bottom of my head. The colour blended well, and it’s great that you get the accessories but unfortunately this product is not for me.”

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“The colour is vibrant on the area where I put the developer which was on the greys. So the colour was vibrant at the roots. The colour was uneven. I have washed it once since dying. I like the uneven colour and the colour has reduced on the roots. The developer really works well but I think it would have been a more even colour if I didn't put the developer on the greys, but the colour wouldn't have been as vibrant as there is not much colour on the rest of the hair, which was a coloured dark blonde. The kit and hair products were easy to use. I have medium length hair, it's curly but thin so I had a lot of product left, about half, so a waste. would have been good if they came in bottles like previous products I have used and I use just the amount I need.”

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“I am so happy that I can have my hair beautifully coloured without harmful chemicals. As well as that, it's really easy to use. Thank you.”

The Shade 5 star review on 27th October 2020

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“I am so happy to have come across this company. I have been using your product now for a few months and love it. The color is vibrant. It’s lasts well and covers greys very well. I will never use box dyes again! The subscription service is great as I don’t have to worry about ordering it but also know I can change it at anytime.”

The Shade 5 star review on 26th October 2020

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“Was great but now I don’t need it anymore and have tried twice to cancel automated subscription. It is annoying.”

Helpful Report

Hi Mel, Please log into My Account https://theshade.com.au/my-account/, go to My Subscription and click Cancel. I hope this helps! The Shade team

“Absolutely love this dye and everyone can not believe I do it myself as looks better than when I used to get it dyed professionally 😊😊😊😊”

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“Love colour and I have recieved so many amazing comments”

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“Really lovely, high quality colours, easy to use, like that it shows up every 6 weeks without me having to remember! Recommend.”

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“Great quality products which leaves my hair vibrant and healthy. So convenient too.”

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The Shade is rated 4.5 based on 2,130 reviews