The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love that my colour doesn't go yellow and is consistently fresh and the colour I expect. My hair feels healthier and softer and easier to manage thank you the shade”

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“the kits are pretty good and minimal packaging but I find the product still gives me a rash when I use double developer as suggested on resistant greys, and even after doing so, greys are only slightly tinted.”

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“Didn’t turn out exactly as planned but the advice on correcting this and the promptness Of the reply was fantastic. Really enjoying the product so far”

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“Perfect colour that leaves my hair soft and shiny”

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“I will not be using this product. Although I thought I had read all the information before purchase, it has ingredients such as SLS that I can't use.”

Helpful Report

Hi Kylie, We don't use Sodium Lauryl Sulphate (SLS) in our products. We use Sodium Lauroyl Sarcosinate in our shampoo. Sodium Lauryl Sulphate and Sodium Lauroyl Sarcosinate both have the same initials, but that's where the similarities end. Our shampoo is SLS-free. I hope this helps!

“I didn’t get a free trial as my sister had one before”

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“I'm genuinely surprised at how well this worked. I had been hearing adds for similar products, so I decided to give it a try. I read other reviews and got a colour lighter than was recommended. The little pack and colouring process was a lot more luxurious feeling than other box colour. The process was painless and easy. I was quite impressed with the colour. It matched my own hair perfectly, and hasn't transferred onto anything. I also noticed it didn't patch on my scalp or look blocky and monotonal like what I had previously used. I think my only drawback was that my ends did feel a bit dry, but I have very long hair and use specific products to treat it, so the provided shampoo and conditioner may not have been up to the task. I also wish the sample pictures of the colours weren't the same woman with the colour photoshopped onto her. Overall, I am very happy with the colour and will purchase again :)”

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“Love the colour. My husband does my hair and he said it’s better than he expected. Already looking forward to the next one 😉”

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“Love the hair dye range from The Shade. This is the first time I haven’t had an allergic reaction to the chemicals - my scalp was very happy! I was able to get advice from a colour consultant and ordering online was so easy. I was very pleasantly surprised with all of the inclusions that came with hair dye - a mixing bowl and brush, large hair clips, a cape, gloves, shampoo and conditioner.”

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“Great Product! It was great to receive the perfect little box in the mail with everything I needed ,i especially loved the addition of the oil and colour dye wipe to protect my skin from any dye that could stain, also the shampoo, its so good to have a home dye kit that includes everything you need. The colour was perfect, I have been searching for the right colour for a long time and i am so glad i found it ! i am going to continue ordering this product !”

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“I really loved the subscription method, and the colour was lovely, but it only gave me a 2 week coverage of my greys, which is pretty disappointing!”

Helpful Report

Hi Sarah, I'm sorry to hear that your greys are only covered for 2 weeks. Colour fade is usually due to hair porosity which basically causes the colour to leak. Please have a look at this blog: https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ If you would like some assistance from one of our colourists, they can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The people are really helpful with giving tips and helping choose the right colour! The first free trial is worth it, the mixing bowl and kit is super handy. The colours are also quality, finally back to my natural colour after many other failed attempts! Recommend their service and products”

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“I have been dying my hair at home for years and The Shade has to be the best product I have ever used. Not only is it easy to use, but it is extremely gentle on my hair and the colour lasts much longer than other products I have used. Love love love The Shade!”

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“So good, I’ve never coloured my hair at home but due to lock down I had no choice, it worked so much better than I thought. It was easy as well. Definitely recommend.”

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“Unfortunately can’t give proper review as it turns out I am allergic to the product. Rash developed after I did a patch test as recommended. So I guess there is some kind of chemical still in the product. Not chemical free.”

Helpful Report

Hi Anne, Sorry that you had an allergic reaction. We are a low chemical formulation, not chemical free. We are free of the main irritants: Ammonia, PPD, Parabens, Phthalates often used in hair colour. Glad that you performed an allergy alert test. Wishing you all the best! The Shade team

“The colour was much darker than I expected despite putting in what I had used previously. It was easy to mix. The application was fine. It Covered most of the greys but not all. The shampoo and conditioner are hard to open once you are in the shower. I didn't see any difference from using a box from the supermarket. I wouldn't support a subscription but maybe a buy when you want it as I wouldn't normally colour my hair every 5 weeks.”

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“Great colour and healthy hair. An affordable express post option would be good.”

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“Definitely switching to coloring my hair at home with The Shade. I found that it's so much gentler on my scalp.”

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“Love my new hair colour. Easy application and looks amazing”

The Shade 5 star review on 4th September 2020

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“I loved that my 1st kit came with everything we needed including gloves, something to protect my clothes, a mixing bowel, brush, hair clips and even a little mat to sit the the bowl on! I cant wait to try a different colour”

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The Shade is rated 4.5 based on 2,000 reviews