The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Am absolutely astound at the quality of this product. So easy and enjoyable to use. Wonderful colour that covers greys flawlessly. Thank you so much ❤️”

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“Hair colour was so rich and natural looking. Easy to apply at home and loved that you supplied everything. It was a long process to first soften my colour resistant roots. Unfortunately for me it still didn’t colour well and I had patches of grey.”

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“Disappointing results from this product, I had to cut a huge matted piece of hair off after colouring. I have never experienced anything like it before after many years of dyeing my hair with store bought boxed kits.”

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Hi Elaine, So sorry you weren't happy with your colouring outcome. We have thousands of clients and have never had that feedback before. Not sure that is a colouring issue, and it definitely isn't anything we have heard of before. Please feel free to contact one of our colourists here if you would like some assistance: https://theshade.com.au/colourist/ Best Regards, Camilla The Shade

“Great quality product delivered to your door: it couldn't be any better!”

The Shade 5 star review on 29th December 2020

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“Instructions were good but wasn't happy at the coverage of my natural hair even though I left it on for the recommended extra time”

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“I love everything, from easy subscription to packaging to the fabulous colours! Great coverage and no overpowering scent. My latest colour is Mahogany Brown, and it is gorgeous!”

The Shade 5 star review on 28th December 2020

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“No more scalp irritation! Been using The Shade for a year now and definitely no turning back. I do my re growths every 4-5 weeks to cover my grey hair. Managing subscription is easy. Happy customer here!”

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“I was sceptical initially. I figured it was just another boxed dye but for $10 and a free kit of cape, mixing bowl, clips and a brush I thought why not. Well, I was wrong. Every time I have dyed from a box at home the blonde has a distinct orange undertone which I hate and my hair feels damaged. With The Shade, the colour was exactly as described, my hair felt and still feels healthy and even at full price, its cheaper than some of the box dyes I have used. I definitely reccommend using this product. Definitely worth at least trying the trial pack.”

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“The colour is really nice. Unfortunately, the advertising says "phthalate free" but since every sachet contains parfum (fragrance), it is not phthalate free.”

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“Absolutely loved this hair dye! So easy and simple to use, no smell! Loved the barrier oil and wipe for any stains. I didn't think there would be enough shampoo and conditioner for my hair but it froths up and I had plenty!!! Definitely buying again.”

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“Great product. Excellent coverage and gentle on the hair and scalp!”

The Shade 5 star review on 27th December 2020

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“Great colour. Prompt no fuss delivery. Great service. Especially the first one with all the bits n pieces. Easy easy!!”

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“I loved the color and it complemented my skin tone really well. I am very happy with the quality of the kit and the inclusions . Totally nourished hair in the end. Love it”

The Shade 5 star review on 23rd December 2020

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“I love it and will continue to buy”

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“I really like The Shade. The colour is rich and solid, and the shade is wonderful. I use Verona, it is soft but dark enough to match my natural colour and it’s great for covering greys.”

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“The best thing I have bought this year - I love that colour and the condition my hair now has - the colour just pops next to what was a dull brown - done by a hairdresser that cost$$$$$ , can’t wait to continue getting my order 👩🏻‍🦰”

The Shade 5 star review on 20th December 2020

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“Excellent product. I have been using this all year and found it to be more gentle and a lot longer lasting than other home kits, even most salon colours too. Dont think Ill pay a hairdresser to color my hair again. Easy service and good reminder to freshen up. Love that its so easy to swap colours or change shipment dates.”

The Shade 5 star review on 17th December 2020

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“Hi, I didn't get a free trial, I renewed my membership. There is a grammatical error or auto correct you might like to correct in your opening sentences for this letter. (talking rather than taking) Regards, Kellie Sent from Yahoo Mail on Android Show more”

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“Definitely better quality than the stuff you buy at the chemist and the accessories help get really good coverage. I’m getting lots of compliments and the colour is just what I’ve been longing for.”

The Shade 5 star review on 14th December 2020

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“Excellent product. Super quick replies and advice from staff via the internet if needed.”

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The Shade is rated 4.5 based on 2,130 reviews