The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“If I could give 0 stars I would, terrible product, even worse customer service. Do yourself a favour and go to priceline or your local hairdresser”

Helpful Report

Hi Liz, I find your review surprising given you purchased from us 3 times. Our team of colourists are available 7 days a week for personalised advice. Please feel free to contact them here if you would like some assistance: https://theshade.com.au/colourist/ The Shade team

“Hello, I order the free trial as a group of us from work was curious about this product. So, I volunteered to try first but I didn't want to be a lock in a subscription until I try the product. So i cancel the frecuency of the suscription. Craig F from support said that i need to paid full price if i wanted to try as my login dont allow to add the order again and the other order was refund. Very disapointed with the support and lack of flexibility if dont want to lock the suscription. Order 124370”

Helpful Report

Hi Fernanda, As I explained to you, we are a hair colour subscription service and the free trial is to try the product and if it is suitable, to continue on as a subscription. If it’s not suitable, you are free to change, pause or cancel your subscription. We ask our customers to acknowledge this before they place their order. You cancelled your subscription immediately after you placed your order, so we didn't accept your order and cancelled and refunded your order. The Shade team You I see that you cancelled immediately after placing your order for a free trial so as per our terms and conditions, we did not accept your order and refunded the $9.00 you paid.

“The product is a great colour for me and is very low toxicity for my sensitive skin.”

Helpful Report

“20/09/20... I had quite a bit of grey coming through ( as you can imagine from being in lockdown) so I followed your instructions to a tee ... although I received it quite quickly I didn’t actually put it in until 3 days ago ! Firstly I have to say the packaging was beautifully presented, I almost didn’t want to ruin it ! But I’m Very glad I did as I have a notoriously sensitive scalp ... there was not even a tingle ! Thrilled ! The shampoo was so lovely that I didn’t want to rinse it out ! I am very happy with the result and also the colour .... I will send a photo of me waiting while the colour developed, very exciting!!!!”

Helpful Report

“Lovely colour.”

Helpful Report

“I LOVE THE SHADE!! I have had grey hair coming through since I turned 28. It is all at the front around my face so it is so obvious. I have used a variety of home hair colour kits from the supermarkets and chemists and some have worked for maybe 2 weeks and then the grey seems to come back really quickly. Others had not worked at all and after colouring, the grey was still there and didn't even look as though I had coloured my hair at all. The only way around it had been a hairdresser which would cost anything from about $60-$120. So I rarely did that. Now I have tried The Shade there is no going back. My greys are usually resistant but I have found that if I leave it on for an extra 10 mins it works perfectly. As you can see by the photo there is not a grey hair in sight and I dyed my hair a couple of weeks ago and it is still looking great. Thankyou The Shade for saving me money and my sanity :-)”

The Shade 5 star review on 17th September 2020

Helpful Report

“This was my first time doing a home dye so I was a bit nervous at what the result could be. I have really enjoyed the whole process of my purchase, from the easy to follow website that offered me a free trial for an Ammonia & Paraben free product - to then receiving such a wonderful starter kit with everything that I needed including instructions. It was easier than I expected to do the application, smells amazing, and I am really happy with the result, so much so that I think I will now be home dying instead of going to the hairdressers (which is going to save me some money). I will be telling my friends about this product as I can feel that there is a genuine care for customers and quality products.”

Helpful Report

“I have used this 3 times and think it’s fantastic! I use the grey hair softener and then colour and my results are fantastic so happy no harsh chemical smell beautiful quality and perfect colour”

Helpful Report

“A subscription service so great I wish I'd thought of it. Great colour. Less chemicals. Don't need to spend 3 hours in salon. Winning.”

Helpful Report

“I love my shade subscription, always making me feel refreshed from the comfort of my home during lockdown. Products leaving my hair feel luscious and sooo soft!”

The Shade 5 star review on 16th September 2020

Helpful Report

“Love The Shade! The colour is lovely - no chemical smell and no itch. Love the starter pack too! Shampoo and conditioner are fabulous. I wasn't sure how it would work on my hair as it was very 'COVID'! I hadn't been to the hairdresser for 6-7 months for a colour and the roots were very grey - a mixture of colours - and the ends were, still are, very bleached. Photo of before with hair up showing the colour demarcations! I chose the very light ash blonde and it was probably a bit light but the developer worked well to open up the greys. Everyone loved the colour. Six weeks on and it is even lovelier. Looking forward to receiving my next order in the next few days. I am going to leave the colour on longer this time. Great experience. Delivery was longer than expected but it is COVD times so that's to be expected as I'm in Sydney and The Shade is in Victoria:-). Highly recommend the product and the service.”

Helpful Report

“Great rich colour. Easy to apply. Reoccurring order is perfect. Just live it!”

Helpful Report

“So shiny and colour lasts for 7 weeks with no greys coming through. Hair feels conditioned and glossy.”

The Shade 5 star review on 15th September 2020

Helpful Report

“Best home kit Ive ever used. I was going to stop dyeing my hair and let it go grey as coverage wasn't lasting and my hair wasn't coping with the chemicals. I decided to try the shades free trial and I couldn't be happier. Friends commented that my hair looked like it did in high school and I had to agree! No yucky chemical after smell and the product portions are generous. I am so glad to have discovered this, my hair is loving the results and Im getting salon coverage at home and for the fraction of the price! Best colour shade Ive ever used to.”

Helpful Report

“The colour is perfect and application is so easy. The kit provided has everything you need to apply the colour with ease. The colour is vibrant and covers greys well. So glad I found this, no more box colour! Very happy!”

Helpful Report

“The colour was spot on, easy to use, instructions were easy to understand, will definitely purchase again, loved it”

Helpful Report

“I waited with anticipation for my new toxins free colour. Once I received it I couldn’t wait to try it out and the results are amazing! My hair is shiny, the colour is perfect and vibrant, just as I wanted it to be! The entire process was easy from the colour consultation which was very helpful and highly professional to having the perfect desired results! I am very happy I found this product and will never go back! Thank you! You’ve got yourself a customer for life! Mirta”

The Shade 5 star review on 14th September 2020

Helpful Report

“Not suitable for allergy sufferers contains PTD which has a high allergy risk, I purchased this not realising it contained PTD and it was advertised as being a low allergy risk, I did a skin test and had a reaction within 1hour a week later I still have a sever rash and skin swelling where I tested this product.”

Helpful Report

Hi Ashleigh, I'm sorry you had an allergic reaction, and I'm pleased you performed an allergy alert test. Our colour uses PTD—Toluene 2,5-Diamine Sulfate (TDS), an ingredient that effectively replaces PPD in permanent hair color while offering a lower incidence of skin sensitivities. Studies show that more than half of users who are allergic to PPD did not experience any adverse effects to products using a PTD substitute. However, as the ingredients are chemically similar, it is possible for users who are allergic to PPD to experience some irritation when using a color with PTD. Wishing you all the best! The Shade team

“Love the quality and overall result of The Shade hair colour. The fact that it doesn’t irritate my scalp is an extra bonus.”

The Shade 4 star review on 14th September 2020

Helpful Report

“Fabulous result, I was so nervous about using a product myself on top of previously dyed hair and with 'grey' regrowth. But perfect result and no harsh effects on my hair. And the amount of product is very generous, so much more than I expected.”

Helpful Report

The Shade is rated 4.5 based on 2,000 reviews