The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,946 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,946 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I received my trial when I received it I was not Sure about it .there was a lot of things to do about covering grey hair ,so I emailed and canceled my next order .today I decided to use the colour without worrying about the extra things you need to do for my grey .i am happy to say I love it my colour is lovely so I will be emailing back to go back into ordering it every month thank you I especially love the shampoo and conditioner x”

Helpful Report

“It really does work i had alot of grey hair especially the top front of my hair and since buying the products from shade my hair looks so much better and feels healthier and I just love love it so much”

Helpful Report

“Told me to use the light blonde colour to lighten my hair though hair colour cannot lighten hair.”

Helpful Report

Hi Caitlin, The Shade can lighten or darken 2 levels from your natural hair colour, but cannot lighten over previously coloured hair. I hope this helps! The Shade team

“The most brilliant colour! Matches my skin tone and left my hair soft and shinier then a pink panther diamond. Easy to apply, quick delivery, thorough instructions and an over all lovely customer experience.”

Helpful Report

“Not great coverage as advertised not very Happy with product.”

Helpful Report

Hi Jodie, Sorry you aren't happy with the coverage.. Our colourists would be very happy to assist. They can be contacted here seven days a week: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I’ve only used The Shade hair colour 3 times, and so far am very happy with the product. Learning to colour your own hair is a little challenging with the back of your head, but I’m getting more confident with practice.”

Helpful Report

“Very helpful tools for coloring hair.”

Helpful Report

“I absolutely love The Shade, there is no nasty smell or harsh feeling and my hair looks and feels great. It has really helped the condition of my hair. I also adore the shampoo and conditioner and all the other extras that are included- thank you so much.”

The Shade 5 star review on 14th August 2020

Helpful Report

“The Shade is a wonderful concept and I love the way my hair feels and looks after I have colored it. You get everything you need in the delivery, however a suggestion would be to make available an order for roots only. I feel it is a massive waste when I actually need to do my roots only.”

Helpful Report

“I loved this colour. At first I thought it would be too dark, but after a couple of washes, its perfect. Very impressed with your product and I had plenty of product to colour my hair.”

Helpful Report

“great service, hair was lovely and soft after doing the process, I also got the grey softening process and i feel that this was beneficial.”

Helpful Report

“My first time using The Shade hair colour, I am very happy there a no toxic smells and left my hair feeling healthy not dry.”

The Shade 5 star review on 12th August 2020

Helpful Report

“Have not recieved my first order. Still waiting. Second one not arrived either ordered and paid months ago.”

Helpful Report

Dear Cherie, As per the email I sent you yesterday, I sent an enquiry to Australia Post, and they are trying to locate your parcel. You ordered your parcel on July 22nd and we dispatched it the same day. Could you please contact Support on support@theshade.com.au as we have no record of an order paid for months ago, only your order on July 22nd. We will be sure to contact you as soon as we hear back from Australia Post. Apologies for the inconvenience. The Shade team

“Slightly disappointed as the grey coverage isn’t long lasting for me, even with the extra developer for pre-softening. I’m currently 3 weeks in and I can see most of my greys have returned. Colour started coming off gradually pretty much since the first wash. My colour was Dark Golden Brown, and like most other reviews, I found it to be darker than I expected. Under sunlight though it’s nice. The good thing is because it’s a subscription, it forces me to colour regularly to cover my greys. It also didn’t cause any irritation on my very sensitive scalp.”

Helpful Report

Hi Stephanie, It seems your greys are particularly colour resistant. Please contact one of our colourists here https://theshade.com.au/colourist/ who will be able to help you with colouring your greys. I hope this helps! The Shade team

“I love the product itself. I feel its healthier for my hair than other products. My hair is always shiny and when the roots grow out are still a little blended with the colour. The service itself is fantastic. It automatically arrives every month. Highly recommend”

Helpful Report

“Never received the order”

Helpful Report

Hi Elaine, Once again, we are so sorry you haven't received your parcel. We despatched your order the same day as we received it. The following is the email we sent you on August 7th: Hi Elaine, Thank you for your email. Sorry that your parcel has been delayed. We despatched your order the same day we received it. I really apologise for your inconvenience, and I can understand your frustration and the reason for your cancellation. I will send an enquiry to Australia Post to see if we can locate it. Best Regards, We duly cancelled your subscription as you instructed. Terribly sorry again for the inconvenience. The Shade team

“Excellent service. Beautiful colour, I had a balayage blonde to cover and worked beautifully. So happy with the results.”

The Shade 5 star review on 10th August 2020

Helpful Report

“I was expecting a better outcome to be honest. I used the softener before the colouring process and the outcome was still not very good. The greys are still evident and the color didn’t take to them enough like the advertisements. The shampoo and conditioner smelled lovely. The packaging of products wonderful. I was very hopeful of a better outcome.”

Helpful Report

Hi Tracy, Sorry you didn't get the grey coverage as you were expecting. It seems your greys are particularly colour resistant. Please contact one of our colourists here https://theshade.com.au/colourist/ who can certainly help you with colouring your greys. I hope this helps! The Shade team

“The colour was much darker than it looked on the colour chart and now as a result I am left with really dark hair that I hate. I would love to get rid of the dark hair and try a lighter colour but other than going to the hairdressers which in Victoria I can’t do I am at a loss as what to do. Anything you could do to help? I would love to stay with your product because it left my hair lovely and soft and I do believe if I could get the right colour it could be good. I have written to the help page but no one replied. Ros Nicholls”

Helpful Report

Hi Ros, Thanks for getting in touch. Our colourists received your enquiry on May 19th, and within an hour they replied with the following email: Hi Ros! Thanks for getting in touch and I hope you are well. Yes, Roma 4.3 is a very dark colour, so I would expect that you would get a very dark result from that colour. We do offer personalised colourist support to help with colour selection 7 days a week, so please do ask for help, and it is preferable to ask for help before you order a colour. As you already have colour in your hair, you would need to do a lightening process to lift out the darker colour pigments that are currently in your colour to achieve a lighter colour result, because colour cannot lighten pre-coloured hair. You can lighten your colour by doing a bleach wash at home. This is quite quick, easy and very effective, but bear in mind that you can’t recolour for 2 days and your hair will probably be a bit brassy (lightening does that) during that time. The upside is that when you recolour you will have a lighter base level and you can then comfortably achieve a lighter colour level and the bleach washing process will lift out all the darker pigments which are currently in your hair. We offer Bleach Wash Kits which include everything you need to bleach wash your hair, which will effectively and quickly lighten your base colour. They are $17.95 and include bleach powder, developer, Colour Protection Shampoo and Conditioner and gloves as well as detailed instructions. To add Bleach Wash to your order, go to the Shop page, scroll down until you find the Bleach Wash Kit, and you can then add that to your order. A bleach wash is gentler than a standard lightening process, but it will dry your hair and we recommend that you do some leave-in conditioner or oil treatments before and after bleach washing to restore moisture and condition to your hair. Please bear in mind that sometimes people need to repeat the bleach wash process to lift out all the darker pigments in their hair before they can recolour with a lighter colour. When you lighten your hair secondary tones which are natural present in the hair are always revealed and these can significantly impact the final colour finish, due to the natural contributing pigment. It is best to choose a cool based colour after lightening as the cool tone will counter-act and neutralise the unwanted warmth that is revealed during lightening. We recommend selecting a colour lighter than your colour goal after a lightening process, because you are likely to get a slightly darker colour result as the bleach wash temporarily increases porosity. After you have lifted out the darker colour pigments in your hair with a bleach wash, a good colour options for you would be Montecristo 6.1 Light Ash Brown which has a light brown base colour and cool Ash secondary tones which will counter-act and neutralise the warmth that is revealed during lightening. You can update your colour in "My Account' and if you wanted to add the bleach wash kit, you can go to the 'Shop' page and add that from there. I hope that helps and please let me know if I can help further. Thank you. X I will re-send this email to you as it does contain a few links. I hope this help! The Shade team

“I placed an order on the 17.7.2020 it is now the 7.8.2020 and still have not received anything .Not happy”

Helpful Report

Hi Michelle, We are so sorry you haven't received your parcel. We received your order on July 17th in the afternoon, and despatched it the next day. Tracking details can be found here: https://auspost.com.au/mypost/track/#/details/0307054412143006000996 It seems that Aust Post have lost it, so we will send you a replacement. Really sorry for the inconvenience. In future, please don't hesitate to contact us at support@theshade.com.au The Shade team

The Shade is rated 4.5 based on 1,946 reviews