The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I really loved the subscription method, and the colour was lovely, but it only gave me a 2 week coverage of my greys, which is pretty disappointing!”

Helpful Report

Hi Sarah, I'm sorry to hear that your greys are only covered for 2 weeks. Colour fade is usually due to hair porosity which basically causes the colour to leak. Please have a look at this blog: https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ If you would like some assistance from one of our colourists, they can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The people are really helpful with giving tips and helping choose the right colour! The first free trial is worth it, the mixing bowl and kit is super handy. The colours are also quality, finally back to my natural colour after many other failed attempts! Recommend their service and products”

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“I have been dying my hair at home for years and The Shade has to be the best product I have ever used. Not only is it easy to use, but it is extremely gentle on my hair and the colour lasts much longer than other products I have used. Love love love The Shade!”

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“So good, I’ve never coloured my hair at home but due to lock down I had no choice, it worked so much better than I thought. It was easy as well. Definitely recommend.”

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“Unfortunately can’t give proper review as it turns out I am allergic to the product. Rash developed after I did a patch test as recommended. So I guess there is some kind of chemical still in the product. Not chemical free.”

Helpful Report

Hi Anne, Sorry that you had an allergic reaction. We are a low chemical formulation, not chemical free. We are free of the main irritants: Ammonia, PPD, Parabens, Phthalates often used in hair colour. Glad that you performed an allergy alert test. Wishing you all the best! The Shade team

“The colour was much darker than I expected despite putting in what I had used previously. It was easy to mix. The application was fine. It Covered most of the greys but not all. The shampoo and conditioner are hard to open once you are in the shower. I didn't see any difference from using a box from the supermarket. I wouldn't support a subscription but maybe a buy when you want it as I wouldn't normally colour my hair every 5 weeks.”

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“Great colour and healthy hair. An affordable express post option would be good.”

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“Definitely switching to coloring my hair at home with The Shade. I found that it's so much gentler on my scalp.”

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“Love my new hair colour. Easy application and looks amazing”

The Shade 5 star review on 4th September 2020

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“I loved that my 1st kit came with everything we needed including gloves, something to protect my clothes, a mixing bowel, brush, hair clips and even a little mat to sit the the bowl on! I cant wait to try a different colour”

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“I was impressed with the process from the beginning of the sale. Impressed with the detail in the package, nothing extra needed. The product was great to use, good on my scalp c and came up great!”

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“I love it as I was previously not able to use hair dye and had resorted to henna. This works so much better and covers my greys well. On me, a light brown is dark brown however. Oh well. I'm sticking with it and accepting dark brown, knowing I can use a bleach kit if and when I choose to do so. On a whole, I LOVE it!!! :)”

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“Fantastic. The colour is absolutely perfect. Delivery was great. Everything was included. It is 100 times better than the supermarket brands I've been using!”

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“Good quality product. Coloring is easy to use and I had no skin irritations. Lovely shampoo and conditions too. Nice packaging and color kit was very useful. Only one small gripe - would prefer a bottle over the sachets. Would love it there was purple shampoo and conditioner for sale. Fantastic product - well done.”

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“Absolutely fabulous & a must try - my hair was ashy blonde/grey & I wanted something warmer - look at it now The Shade is easy to use with a generous amount of product & gives you a colour with staying power.”

The Shade 5 star review on 2nd September 2020

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“Really happy with the results. I’ve had several compliments from people asking where I got my hair coloured and they are surprised that I did it at home.”

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“So easy to use , the colour is gorgeous, what a lifesaver during lockdown!”

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“Vibrant two toned colour. I love it! It’s safe, Doesn’t sting on application. Nice touch that cape, bowl etc are supplied with first order. Reasonably priced.”

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“I’m loving it”

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“Just love the results. My hair looks like it was professionally coloured and was so easy to apply. Highly recommend.”

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The Shade is rated 4.5 based on 2,130 reviews