A Choice Reviews

Name: A Choice
Rating: 2.21

2.2 Rating 370 Reviews

30 %

of reviewers recommend A Choice

Company Reviews

Questions

Metrics

2.2

Based on 370 reviews

Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour

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A Choice 1 star review on 15th March 2026

Roma Littel

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“This company has ruined the chance of my 19 year old son getting a reasonable car insurance quote. He had an accident which involved his car and his friends coming together. He rang to ask advice and they put it on his file he had made a claim! After arguing for an hour we got his years no claims bonus and cancelled the policy but they have put on his records a fault claim so now it makes him look like hes lying when he says he hasnt claimed, even tho they gave the no claims bonus! Awful company who i will be reporting to trading standards.”

Helpful Report

Posted 8 years ago

Hi Karen, I am sorry to hear that you haven't had the best experience with us. We place a great deal of importance on customer feedback and I would like the opportunity to look into this further for you. If you would like us to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Awesome and very cheap happy with the service, the cue times are slightly long”

Helpful Report

Posted 8 years ago

Hi Jonathan, Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback. Kind regards John Customer Relations Department

Posted 8 years ago

“Poor Service , Steal people thats the job they do .Avoid if u can .”

Helpful Report

Posted 8 years ago

Hi Zami, If you email me your details I will be happy to look into your issues and help you in any way that I can. Please email me using feedback@a-choice.co.uk Kind regards John Customer Relations Department

Posted 8 years ago

“A choice was easy to apply for and the cheapest around so far I'm very happy with the service and helpful they are and the insurance is great”

Helpful Report

Posted 8 years ago

Hi Ty-Jason, Thanks for letting us know you are happy with our insurance product and our service. We appreciate you taking the time to leave your feedback Kind regards John Customer Relations Department

Posted 8 years ago

“this Company is a big fraud linked with xdirect/closeborthers ..They steal u every month and increase your primnium with no reasone..Plus £3000 acess is a big joke...i had accident(non fault)and i didnt claim still they ask me to pay access .Avoid these scammers and go for another company .pay more Pay once ..u will pay £200 less here but at the last when u calculate u are gonna pay more 1k ..Avoid Avoid Avoid”

Helpful Report

Posted 8 years ago

Hi, I am sorry to hear that you are not happy with all aspects of the service you have received. If you email me your details I will be happy to look into your issues and help you in any way that I can. Please email me using feedback@a-choice.co.uk Kind regards John Customer Relations Department

Posted 8 years ago

“I was looking for a insurance , after looking through the market , A choice was the cheapest and customer service was good. Happy to get a fair deal.”

Helpful Report

Posted 8 years ago

Hi Kuazi, Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback. Kind regards John Customer Relations Department

Posted 8 years ago

“It does take a while to get through which can be a tad frustrating. However once you get an answer the people you deal with are polite, professional and know their stuff. Insurance for a 17 year old, no black box and really competitive price. My salesman was extremely good.”

Helpful Report

Posted 8 years ago

Hi Steven, Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback. Kind regards John Customer Relations Department

Posted 8 years ago

“Were fantastic when I first took out my policy. I called to get a quote for the new car I was purchasing and was told they would not insure it. When I called a few days later to cancel my policy as I'd sold the car: the 'gentleman' on the phone was very rude and couldn't understand why I needed to cancel the policy?? safe to say; I'll never use achoice again.”

Helpful Report

Posted 8 years ago

I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Horrendous! Don’t give them a penny of your money they lie to get the sale there is a standard excess of £400 then when they ask you what you want your excess to be they add it on but don’t tell you this! You try and complain and they don’t do anything say they are gonna ring you back and don’t. False promises rubbish customer service and leave you with no money just stress.”

Helpful Report

Posted 8 years ago

Thank you for your review, I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“cancelled policy twice paid out almost £700 no refund ! Walk away fast!”

Helpful Report

Posted 8 years ago

Hi Barry, Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Wouldn't even give them 1 star they are rip off merchants. Should be shut down. My daughter had to cancel as they gave her so much grief then charged £160 . Do not go near these idiots!!!”

Helpful Report

Posted 8 years ago

Thank you for your review, I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Awful company, don't answer their phones and aren't responsive at all! Wouldn't recommend!”

Helpful Report

Posted 8 years ago

Hi Ryan, If there is a query I can help you with please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Not even worth one star review but feel insenced that this company are even still trading. My daughter took out car insurance £1184 and after a period of 26 days they cancelled the insurance due to my daughter not informing them of an incident that had occurred two years previously and she had not informed them. After eventually getting through to speak to them on the phone she explained that the incident was a no fault on her part and the other party settled privately and not through insurance. Achoice cancelled the insurance and refunded the £822 ...... daylight robbery, she has been charged £382 for 26 days insurance. Please, if you have any sense at all you will avoid this company.”

Helpful Report

Posted 8 years ago

Hi Karen, I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“The employe named Richard who handeled my policy, was such a understanding and professional man, without him I wouldn’t have insurance. Top bloke! Thank you.”

Helpful Report

Posted 8 years ago

Hi Charles, Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback and have passed your comments to Richard and his team. Kind regards John Customer Relations Department

Posted 8 years ago

“Perfect online experience. No stress easy to deal with and the cheapest by a long shot.”

Helpful Report

Posted 8 years ago

It's great to hear that we were able to provide you with competitive insurance. Thank you for taking the time to leave a positive review. Please don't hesitate to get in touch if there is anything that we can help you with. Kind regards John Customer Relations Department

Posted 8 years ago

“Does anyone answer the phones. 18 mins and still no answer”

Helpful Report

Posted 8 years ago

Hi Bee, If you have an enquiry that I can help you with please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Haven't had a problem with this company.”

Helpful Report

Posted 8 years ago

“WORST COMPANY EVER!! Cancelled my daughter's policy a week after it started stating their computer system showed she had 6 points on her licence when she only declared 3. She only has 3 and even sent them proof of this, but because they've cancelled her policy she is no longer entitled to the deposit of £138 she paid. How about actually talking to your customers before you cancel policies and have a 20 year old crying down the phone because she hasn't done anything wrong.”

Helpful Report

Posted 8 years ago

“Cancelled the insurance with A Choice then received a cancellation charge of £87.27. £50 cancellation charge expected and a retained commission charge of 37.27 ........what is a retained commission charge and is this legal?”

Helpful Report

Posted 8 years ago

“Took £5000 out my bank WTF!?!? Stay away”

Helpful Report

Posted 8 years ago

A Choice is rated 2.2 based on 370 reviews