A Choice Reviews

Name: A Choice
Rating: 2.21

2.2 Rating 370 Reviews

30 %

of reviewers recommend A Choice

Company Reviews

Questions

Metrics

2.2

Based on 370 reviews

Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour

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A Choice 1 star review on 15th March 2026

Roma Littel

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“AVOID THIS COMPANY. -=# OVER 50% OF REVIEWERS GAVE THIS COMPANY THE LOWEST POSSIBLE SCORE (1 OUT OF 5) ! #=- Hold time to reach a human in excess of 40 minutes every time I've tried to call them. I made calls throughout the week on different days. I consider them to be the worst insurance company in the UK. They are called Premium Choice Ltd but they trade under different brand names because they've ruined their original name "Premium Choice". It looks like they've done the same with A Choice as well.... Currrently 54% of reviewers on this page gave 1 star.... I wonder how long it is before they come up with another brand name to cover up their poor historical performance? I dealt with this company whilst trading as "premium choice" and I wouldn't have paid them a penny if I had known they were the same company. I am now in the process of reporting them to trading standards for tricking me into thinking they are a new business and charging me a £100 cancellation fee when I only had cover for 1 week. DO NOT TRUST THESE CROOKS! They're the cheapest for a reason and I guess we get what we pay for!”

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Posted 8 years ago

“Great company”

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Posted 8 years ago

“nice price~!”

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Posted 8 years ago

“Great customer service, brightened my day up”

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Posted 8 years ago

“good, patient with clients”

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Posted 8 years ago

“Worst company ever? Been on hold for an hour now to talk to them about an email saying they’ve cancelled my policy although taking my money this morning I’m sure if i send them a bill for me using my credit.. I wouldn’t touch these people with a barge pole. Go with someone else. Absolutely worst insurance company I’ve had in the past 2 years. Waste of time and money AVOID at all costs.,”

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Posted 8 years ago

“Outrageous.!!!!”

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Posted 8 years ago

“Worst car insurence. Was waiting on the phone for over an hour and they took money from my account only to cancel my insurence the day after they took the money. Wouldn’t recommend to anyone unless you want to be old and grey by the time you’ve actually spoken to a human.”

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Posted 8 years ago

“The worst insurance company in England, impossible to talk to an actual human.”

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Posted 8 years ago

“so far only had insurance for a couple of days, been on the phone for an hour trying to change my vehicle, ridiculous.”

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Posted 8 years ago

“Good customer service got insurance for good price”

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Posted 8 years ago

“Really friendly customer service and helped us decide the best deal for our sons first car insurance”

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Posted 8 years ago

“I recently taken out a Policy with A Choice for my 2 litre Audi A3, My car was showing as uninsured on ASKMID and the gentleman I spoken too was very helpful. He explained it can take up to 14 working days for it to show up on the database. The gente I spoke to was very helpful and re-assuring and explained everything fully to myself.”

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Posted 8 years ago

“Quick and easy to use the web site, had no problems setting up a new insurance. Would recommend.”

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Posted 8 years ago

“so they rang me back today I have to pay what was originally 168.00 to 88.00 to 91.00 to 88.33, this company needs stopping ripping people off, iv sent all my details to Watchdog and think more people should do the same, they need naming and shaming”

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Posted 8 years ago

Hello Tracy I’m sorry to read that you are unhappy. When a policy is purchased, it is a 12 month policy. If a policy is cancelled before the end of a 12 month term, charges are made to cover the costs of administrating the policy as per the terms and conditions that are given before the policy is purchased. Ourrecords show that your evidence of ‘no claims discount’ was sent to you. If you want to discuss any details of your account please email me using feedback@a-choice.co.uk and I’ll be happy to go into more details. Kind regards John Customer Relations Department

Posted 8 years ago

“I’m very happy with close brother insurance”

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Posted 8 years ago

“Be careful with these people. We were tempted into A Choice via confused.com, via market beating quote on provisional learner driver insurance. - Their website is a complete nightmare....you need to verify all the confused.com data and then it kept getting things wrong with no ability to edit correctly. I tried four time over 2 hours. - at the end of this, no facility to pay online. Had to speak to phone consultant, and basically repeated the whole process. - it then turned out the market leading price is just a carrot to tempt you into to a longer policy (ie for when the driver passes the test and is no longer provisional driver). When I said I didn't want any of those options, and that I would shop around after the test was passed, they stopped the conversation and cancelled the application. - so basically the price on confused.com is theoretical. - huge waste of time. - we went with Marmalade in the end”

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Posted 8 years ago

Hello I am sorry to hear that you are not happy with our service. If you would like me to look into this further, could you please email me on feedback@a-choice.co.uk Kind regards John

Posted 8 years ago

“Worst company to get insurance with on my current car paid £1200 for Insurance got a new car done a quote online through compare the market they quoted me £1800 with a choice! So I rang them up and after 40 minutes on hold finally answered and was told that quote didn’t exist and they wouldn’t swap my car to my new one so I had to take out a whole new policy with a different company I also lost my no claims bonus! Stay well away from this scamming company!”

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Posted 8 years ago

Hello I am sorry to hear that you are not happy with our service. If you would like me to look into this further, could you please email me on feedback@a-choice.co.uk Kind regards John

Posted 8 years ago

“I couldn’t fault this company, they went out of the way to help me with a very reasonable quotation. I left my previous insurance provider because they were unhelpful and not reasonably priced. A Choice offered exceptional customer service. Would highly recommended.”

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Posted 8 years ago

“Good deal and good service”

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Posted 8 years ago

A Choice is rated 2.2 based on 370 reviews