A Choice Reviews

Name: A Choice
Rating: 2.21

2.2 Rating 370 Reviews

30 %

of reviewers recommend A Choice

Company Reviews

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2.2

Based on 370 reviews

Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour

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A Choice 1 star review on 15th March 2026

Roma Littel

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I've been insured with A-choice for a month and have had a pleasant experience. I had troubles making the payment, due to my own personal circumstances. They offered me a 50/50 payment option which really helped me out. The guy I was speaking with on the phone was very friendly and helpful. They request your driving license details, but that's standard for most providers. I had lost my driving license and been having trouble getting a new one. A-choice very quickly extended my deadline and were very understanding of my issues. I'm not sure what all the one-star reviews are about as I've had nothing but a positive experience so far. Not to mention their extremely competitive premiums.”

Helpful Report

Posted 8 years ago

Hi Louise, Thank you for letting us know you are happy with our insurance product and our service. It's great to read such a thoughtful review. If there is anything further that you need any help with please do not hesitate to contact us. Kind regards John Customer Relations Department

Posted 8 years ago

“So I am military and I was in the Falklands and my Insurance got cancelled with another company because I couldn’t send my driving licence to them. So I get back and insure my car with these idiots! I pay my deposit of £300 and then five days later cancel it and all I get told is because the old company cancelled it. The WORST insurance company I have ever been with as I have to pay the cancellation fee when I don’t even want it to be cancelled money robbers AVOID”

Helpful Report

Posted 8 years ago

I am sorry to hear that you are not happy with all aspects of the service you have received. If you would like me to look into this further for you please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“The company is actually a broker (But parades as an insurer on the comparison websites) Every time I call to change an address or a car, they hit you with a £45 admin fee (Free with other insurers) . That is if you are patient enough to stay on the line for 30 minutes + untill someone answers you. And to top it off, these brokers cant lift a finger even to check your licence. You have to download your licence summary/history from DVLa and submit to them (Every other insurer does it themselves) And to top it off, when you submit the summary using their recommended link, it never reaches them. end result you get letters threathening to cancel your insurance and you are back on the phone wasting valuable time trying to sort it out. Avoid at all costs!”

Helpful Report

Posted 8 years ago

Thank you for your review. I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“I have been trying to 5 days straight now to get hold of someone to change my vehicle in my policy as ive bought a new car, each time i am on hold for 20 - 45 minutes and then the line terminates! I have also emailed in and not received any response so will shortly be without insurance on my car if they do not contact me soon, its absolutely ridiculous and will certainly not use them again! And to think i was going to speak to them about insuring 5 of our business cars with them - most certainly not now!”

Helpful Report

Posted 8 years ago

Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Very good”

Helpful Report

Posted 8 years ago

Hi Cristian, Thanks for taking the time to leave a positive review. Kind regards John Customer Relations Depatment

Posted 8 years ago

“This company is the worst insurance company I have ever had - their customer services is terrible, a call for a small change in address can take up to 45min! Also, they charge for every little thing, for example, to change an address it cost me £100 excluding an administration fee that was £50! The insurance certificate took them 5 days to send for which they made an error and I had to pay extra for it. My recommendation is to avoid them! Also, they do not respond to emails.”

Helpful Report

Posted 8 years ago

Hi Eva, I am sorry to hear that you are not happy with all aspects of the service you have received. If you would like me to look into this further for you please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Amazing customer service and good communication and quick to answer and respond”

Helpful Report

Posted 8 years ago

Hi Lewis, It’s great to see that we could help you. Thank you for taking the time to leave a positive review. If there is anything further we can help you with please get in touch. Kind regards John Customer Relations Department

Posted 8 years ago

“My son has re insured his car with A Choice. Ten days after the policy was renewed they contacted him to cancel his policy as he didn't declare an accident that he had. Someone drove into his parked car in a car park, he claimed on their policy. He is now going to be labeled a liar and a cheat because of someone else's mistake. How disgraceful. He will be reporting them to trading standards and the ombudsmen.”

Helpful Report

Posted 8 years ago

Hi Mary, I am sorry to hear that you are not happy with all aspects of the service you have received. If you would like me to look into this further for you please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Your easy to deal with quick to send certificate welcome pack explain what we have to do next about sending documents in so far so good can't say a bad word at all”

Helpful Report

Posted 8 years ago

Hi Adrian, It’s great to see that we could help you. Thank you for taking the time to leave a positive review. If there is anything further we can help you with please get in touch. Kind regards John Customer Relations Department

Posted 8 years ago

“Easy company to use asked for documents was straight forward happy to recommend to family friends”

Helpful Report

Posted 8 years ago

Thank you for your review, it's great to know that we could help you. Remember to get in touch with us if you recommend a friend as you can claim £40 if they buy insurance with us. Kind regards John Customer Relations Department

Posted 8 years ago

“My daughter took out car insurance with this company, she moved house, about 10 miles down the road, and they cancelled her insurance via e mail! They give her seven days to find alternative insurance but said it would be 30 days before she got her refund! They are the worst insurance company I have ever dealt with, they even tried to charge her £50.00 for them cancelling the insurance, which after she complained about they reduced to £25.00, still ridiculous given it was them that instigated the cancellation. Don't be fooled by the low priced offers you get from this company via comparison websites it will cost you in the long run, avoid them and go with a reputable provider.”

Helpful Report

Posted 8 years ago

Hi Gary, Thank you for your review. I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“Quick service, courteous employees. Can't fault so far”

Helpful Report

Posted 8 years ago

Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback Kind regards John Customer Relations Department

Posted 8 years ago

“Tried to cancel my insurance, after trying to get through for 3 days I finally got through and manage to cancel my insurance. The lady said on the phone that I would be due a refund which can take up to 30 days, In the end I ended up losing my refund and lost out on £70 The company is a joke and you need to talk to about 4 people before you start getting somewhere. Avoid.”

Helpful Report

Posted 8 years ago

Hi Lewis, thank you for your review. I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“The customer service was wonderful but information hadn't been passed between close premium finance and a choice properly as close brothers still took money from me and once they were informed they could then see that a choice had cancelled my policy for me and then they refunded me. I understand mistaks happen but it can be stressful for some people.”

Helpful Report

Posted 8 years ago

Hi C, Thank you for your review. We appreciate your feedback. Kind regards John Customer Relations Department

Posted 8 years ago

“They cancelled my car insurance Policy without any reason, then charged me a £50 fee for the pleasure. This has never happened to me with any other insurance company. I think it's a scam where they collect fees after undercutting the competition then cancel your cover and collect a fee. Free money for them. AVOID like the plague,”

Helpful Report

Posted 8 years ago

Hi Mark, I am sorry to hear that you are not happy with all aspects of the service you have received. If you would like me to look into this further for you please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“I’ve taken out insurance for my son whose 17 Excellent service so far and a very help young man who helped me sort it I’m over the moon with the cost Only down side long time to answer phone”

Helpful Report

Posted 8 years ago

It’s great to see that we could help you. Thank you for taking the time to leave a positive review. If there is anything further we can help you with please get in touch. Kind regards John Customer Relations Department

Posted 8 years ago

“Very hard to get hold of, waited 32 minutes to speak to someone over the phone. They requested ridiculous amounts of documents from myself and added drivers and still was not enough. They then emailed me to say my insurance had been cancelled so i found insurance else where then they took a payment from my account when I called them they said oh we didn’t cancel your insurance after all. They were then unable to tell me over the phone if I was due a refund or if I had to pay a settlement figure they told me they would write to me it’s been 4 days and still no letter. I would not recommend this company not professional.”

Helpful Report

Posted 8 years ago

Hi Charlotte, I am sorry to hear that you haven't had the best experience with us and I would like the opportunity to look into this further for you. If you would like me to do this, please email me using feedback@a-choice.co.uk with your contact details. Kind regards John Customer Relations Department

Posted 8 years ago

“If you are here reading a review about ‘A Choice’ before deciding whether to invest your money into them. Hold your horses and read my review below and all the other 90+ 1 star reviews. This company does not even deserve 1 star. They are Cowboys, Scammers, Fraudsters and any other name similar that you can think that relates. I Insured with them a couple of weeks back now and was give a suprisingly good quote. Obviously I checked it over a few times to make sure I had entered all the correct details (which I had). So after being insured for 2weeks I suddenly get an email and letter in post explaining that my insurance had been cancelled. I rang A choice straight up and demanded to be told the reason why. They explained it was because I had 3 non stated claims to my name that I apparently did not tell A choice about when insuring with them. So it turns out that the first ‘non stated claim’, was in fact the only claim I actually did notify them about. This was a claim completely my fault which I gave full information about. However, A choice tried telling me that the case is still open. (Baring in mind this is 3 years later.. since then I have been paid out for the claim and had two other insurers insure me with no problem about it). The 2nd ‘non stated’ claim turns out to be an Incident I was involved in 2 years ago in which me and a woman touched cars and resulted in her trying to blame me. She was happy to take down insurance route and go 50/50 but I had to beg her not to due to my claim just before this. I obviously legally had to notify my current insurers incase she did take it through insurance. She never did so and instead I paid for it privately. A Choice apparently labels this as a ‘Claim/Accident’ not stated. Thirdly and lastly, the final ‘non stated’ claim was an accident a named driver (my mother) had last year. In fact it wasn’t even an accident. Her car was hit by our neighbour whilst parked outside the house. Obviously she claimed but that was all to do with her insurance and not mine. After obviously nearly pulling my hair out in anger I was then told I would loose £500 out of the £1500 I had just paid upfront 2weeks ago. The woman from ‘A choice’ then had the audacity to tell me to make sure that when I apply for new insurance, I should tick the box that states ‘ I have been declined Insurance before’. I honestly cannot beleive an Insurance company like this can get away with day light robbery on so many younger aged people that are already struggling to pay for extremely expensive car insurances. They will give you a cheap insurance quote to pull you in, then once insured they will find a reason to be able to cancel your policy. In a result of that they’ll refund you your money but keep a few hundred pounds as a fee and that’s where they earn their money as well as screwing up people’s insurances. I will be taking this up with Trading Standards and Ombudsman and will not drop this until they stop robbing people. If you too are a victim of their disgraceful behaviour feel free to join me on my journey to taking them down.”

Helpful Report

Posted 8 years ago

Hi Charlie, Thank you for your review - I am sorry to read that you are unhappy. A cancellation is always a last resort for us however for your protection you have got to be insured correctly. If we had known about the three incidents when you purchased your policy then the quote we gave would have been different. Once we become aware of the claims/incidents we have to react to that information so that you are correctly insured. Our complaints team will be in touch with you soon to go through the details about your refund and further action that's available to you if you remain unsatisfied. Kind regards John Customer Relations Department

Posted 8 years ago

“Very happy with the customer service, while I called up even managed to get a cheaper quote somehow. Thanks to Hannah! Top quality and speed service.”

Helpful Report

Posted 8 years ago

Hi Nicola, Thanks for letting us know you were happy with our insurance product and our service. We appreciate your feedback and have passed your comments to Hannah and her team. Kind regards John Customer Relations Department

Posted 8 years ago

“I called in early evening (peak time) and was on hold for short while but very helpful operator picked up and took my details and said yes there very busy and would pass my details to manager to get someone to call me back they even asked for both mobile and landline numbers and within 5 minuits they called back and within 15 minuits I had insurance for my car , I cant remember staff names but both persons I spoke to were brilliant and I am a 17 year old with my first car so didnt know how things would be as this is my first insurance . Just like to say big big thank you”

Helpful Report

Posted 8 years ago

Hi Lauren, Thank you for taking the time to leave such a positive review, its great to see that we were able to help you. Kind regards John Customer Relations Department

Posted 8 years ago

A Choice is rated 2.2 based on 370 reviews