Aviva Reviews

Name: Aviva
Rating: 2.05

2.1 Rating 675 Reviews

25 %

of reviewers recommend Aviva

Company Reviews

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2.1

Based on 675 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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info@aviva.co.uk

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Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Very Poor Customer Service .... (should be 0 Stars) I had a Vehicle hit my car behind and within a week his insurance admitted Lability however I was told that his insurance had to admit lability to Aviva and this could take upto 6 months!!!! .... only after I raised a complaint they bothered to call his insurance to find out i'm correct ... then I was told by a very rude person they will drop complaint (I guess if its to much effort they can't be bothered) also when my car came back from repair within 10 mins I got a call I must return courtesy car immediately ...they are more concerned about incurring costs for the person that hit me than looking after their customer ...my policy due for renewal end of this month ... I wonder if I will stay with them? ...yeah right!!! ... avoid like the plague!!!”

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Posted 5 years ago

“one of the worst companies I've ever experienced. Placed an order BEFORE 7PM for an item and not only paid extra for next day delivery but also extra for before 1pm guaranteed. After placing I didn't receive any email confirmation number 1 Number 2 after calling the following morning to enquire about my purchase, I was spoken to with the utmost disregard and lied to about my order. I explained to them its needed for a job of mine and if they're absolutely certain its going to be with me by 1pm to which they reassuringly confirmed. I had to leave out as it was well past 15:00, at around 18:00 my partner informed me that had been delivered by dx mail who dont offer a guaranteed by 1pm service.”

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Posted 5 years ago

“According to their website only online quotes for home insurance as available. I completed an online request for a quote and the price was so high it was untrue. I got insurance with better cover for another provider for around a third of the price.”

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Posted 5 years ago

“Very happy with on line service slightly confused with breakdown service.”

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Posted 5 years ago

“I have to praise one of your advisers on a friendly and professional attitude the lady name is Nicole and she dealt with my retirement plan thanks👍😃”

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Posted 5 years ago

“Aviva r total scammers and fraudsters. There main business is to find little mistakes, then they will still offer u and go ahead with policy, then 10_20 days later bring forward the mistake and either increase premium significantly or charge cancellation fees. Looks like FCA is asleep. If they knew that there is some mistake then why take deposits and start up policy in the first place. In my opinion avoid them at all costs even if there premium is cheaper than others as they'll scam u with more money later”

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Posted 5 years ago

“Do not waste your money paying for insurance with Aviva! My parents are both 85, my dad has Alzheimers and life is very difficult. They have paid to insure their property all their lives and have ensured that it is well maintained. Last Sunday they had water pouring in through their sitting room ceiling. It was apparent that the roof was leaking due to very high winds and torrential rain through the night. The ceiling is badly damaged and the carpet is ruined. We had to get an emergency roofing contractor out to stop the leak and ensure the property was water tight. Aviva claimed that as it was not categorised as storm damage (in their opinion there had been no storm in the area), it was therefore not covered by their insurance policy. Disgraceful!”

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Posted 5 years ago

“I was previously a customer with Aviva insurance but when it come to my renewal there was a £2000 increase and they couldn’t answer why. I went online to do a new quote with them because I’ve heard sometimes you’ll get it cheaper starting again but it was still £1800 more than what I had paid the previous year. I will not be using them again”

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Posted 5 years ago

“I with them more than two years really easy to access and change what you want But the price is quite high”

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Posted 5 years ago

“I had my car insurance with them for 3 years I was paying around £450 a year then they failed contact me at my address and sent mail to the wrong address that I believe it has been sent to regarding 3 accidents the first one was my first 1 was apparently hitting a parked vehicle I cause so much damage apparently the car with the right off second one was woman undertook me and hit me when try to emerge into my Lane I told them situation but my insurance company Aviva did not listen to what I told them give it was my insurance broker I sent them the evidence and Witnesses statements to what has happened and fail to pass it on to my insurance company as I was unsure who to send it to as i was with devitt insurance, caravan Club, Arriva. yes I know I didn't know you could have so many companies in your policy and the third was so jack ass hit the back of my car when as was waiting to pull out on the the road from a junction i said just leave it just a broken bumper i will get a new one the next day by the time i hot home i had 5 phone calls from his .............. asking what my car is like wanting pics etc at 11pm he admitted all falts to his company as they said to me over the phone so i called aviva i said how is this going to affect my policy they said it will not as he was at falt and has accepted all responsibilities from the accident so no thanks to this my renewal price is just over £2200 a year and i did not even make make a claim for that thanks aviva, devitt insurance caravan club insurance for penalising honest people”

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Posted 5 years ago

“Do not use this insurance company, I got into a car incident and they wrote off my car without thorough investigation. Then they allowed the third party who caused the incident to make only an injury claim against me? when I genuinely was at fault and if I had any injuries, I could sort it out myself and get my own external solicitor. Companies like this are the reason people do not pay car insurance.”

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Posted 5 years ago

“With a Aviva for years when I finally make a claim other drivers company accepted liability I was bullied into accepting other companies offer when I’m at my most Vunerable lost out on thousands of pounds I would have been entitled to. I recently reversed into a skip at night no lights no indication it was there. I have legal cover not interested it’s an Innate object, yet Police said it should have lights on it and a licence from the council told Aviva not interested pay excess ! This company should be boycotted very poor customer care just want your money!”

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Posted 5 years ago

“Could someone PLEASE contact me. URGENT”

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Posted 5 years ago

“Can someone please contact me as very urgent F22409725”

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Posted 5 years ago

“Extremely helpful. Very quick to respond to emails.”

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Posted 5 years ago

“Very good service and communication with their customers. Thank you Team.”

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Posted 5 years ago

“Really easy to use. Good prices as well.”

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Posted 5 years ago

“Please, go through this chat of mine with your colleague over there today. Tell me how you feel given that you are a customer, who is urgently, in need of contact with your office. READ ON PLEASE: lp? Ask our chatbot. Ask our Chatbot Hi I'm Aviva's chatbot. We're currently experiencing longer waiting times when calling us. You can log into your MyAviva account or email us. I'm also here to help, just ask me a question: I’ve opened the page for you. I need a call back urgently, please! I'm afraid I'm just a chatbot so unable to call you back, however if you ask me your query below I may be able to help you. I written repeatedly through various email messages but all to no avail, regarding the current covid-19 issue. We know you're concerned about what Coronavirus means for you - find out how it could impact you.You may experience longer waiting times when calling us. We're really sorry, we're working hard to get to everyone, but this is a really busy time right now. You can manage your account online through MyAviva or you can Email us.For customer queries about working from home: If you have an existing home insurance policy, admin and clerical work at home is covered as standard. For any other type of business use contact us via email. This is about a suspending my present on-going pleasure car insurance policy till further notice. I see you're asking about your cover, select one of the options below: Do I have an active Aviva policy?What does my cover include?When did my policy start / when does it end?I'd like to see my policy documentsOther My Policy started in May 2017 and normally end in May each year. I'm not quite sure what you're asking. I've suggested some examples below, for you to choose from. If they aren't what you need, I can try to help if you rephrase your question. I'd like to check my cover My question is simple! I want to stop payment of my current car policy. What type of motor product would you like to talk to us about? Car/VanAvivaPlus CarMotorbikeTemporary CarVintage/Classic CarDistinct CarBreakdown Car/Van The Coronavirus is having a huge impact on our call centres. To discuss your payments, you can contact our customer support team via email.For anything urgent you can call us on 0345 307 8590. I do not even go out I m isolating . I have no credit on my phone either, shops are closed etc Sorry, that sentence is too long for me to understand. Can you please try asking your question in a simpler way? Please may I know your name! Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us. I will like to know your name. Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us. please click here to find out how to contact us The Coronavirus is having a huge impact on our call centres. If you can, please manage your policy in MyAviva or email us. For anything urgent you can call us on 0345 307 8590. Please, may I know your name, Iam not here for fun. Sorry, I didn’t understand. Can you repeat your question in a different way? What is your name! My name is Nina. I am here to help you get in touch with the right departments and answer your questions. This the second day of this your behaviour . May I know your name? Sorry, that sentence is too long for me to understand. Can you please try asking your question in a simpler way? Date :03/04/2020. May I know your name? Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us. I will make official request for this chat to be investigated. You appear t be rude. Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us. I need to know who you are is this a scam or what? I understand you're not sure if Aviva contacted you. Were you asked to verify your details as part of our lost customer campaign? YesNo i need to know your name and make a report for this scam I got from you. I'm not quite sure what you're asking. I've suggested some examples below, for you to choose from. If they aren't what you need, I can try to help if you rephrase your question. I’ve been contacted by someone claiming to be you May I know the name of that person that made the contact for it will be investigated, please note the time. Sorry, that sentence is too long for me to understand. Can you please try asking your question in a simpler way? Wht is the person is imperonating me. Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us. I now conclude that thi is scam from you to be investigated. I understand you're not sure if Aviva contacted you. Were you asked to verify your details as part of our lost customer campaign? YesNo Please, save the records of this chat it will be investigated by the ombudsman or ICO Sorry, that sentence is too long for me to understand. Can you please try asking your question in a simpler way? KEEP THIS RECORD SAVED. Sorry, I still don’t understand. As I have not been able to help you, please click here to find out how to contact us.”

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Posted 5 years ago

“My wife took out , critical illness cover with this company 10 years ago , she was diagnosed with rheumatoid arthritis this year , after months of unbearable pain her medication prescribed by an R and A specialist has eased her pain but RA is a chronic illness and I can have flare ups at anytime, aviva refused her claim because shes not severe enough, disgusting company as there claims handlers know more about RA than the specialist my wife is referred to , keep well away”

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Posted 5 years ago

“Respect my personal data please. I took a quote out for car insurance. Clearly stipulated NO emails or newsletters and yet they continue to send them. There is no unsubscribe option which is illegal. Please Aviva stop sending me spam or I willl email ICO.”

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Posted 5 years ago

Aviva is rated 2.1 based on 675 reviews