Aviva Reviews

Name: Aviva
Rating: 2.09

2.1 Rating 649 Reviews

26 %

of reviewers recommend Aviva

Company Reviews

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Metrics

2.1

Based on 649 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.1 out of 5

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info@aviva.co.uk

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Muriel Herrara

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely awful experience with Aviva Zero for my car insurance. So much so that after investigation by the Financial Ombudsman Service Ltd, I was awarded an amount in compensation for the appalling service received. This money was to be credited to my account by today, 27th May 2025. Unsurprisingly, this has not happened and the matter will be escalated further. If anyone reading this has an issue with Aviva, contact the Financial Ombudsman Service Ltd.”

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Posted 2 days ago

“Very disappointed with how my case has been handled by Aviva. After disclosing hospital tests — including an ECG — during a policy application with their appointed broker Reassured, Aviva later voided my critical illness cover, claiming non-disclosure. I was transparent in the call and even authorised them to contact my GP. But instead of reviewing that, they blamed me for a broker error: the broker recorded a “no” where it should have been a “yes”. Aviva’s own review acknowledged I did not act dishonestly, yet they continue to deny the claim and cancel the policy. Worse, they’ve refused to accept liability for the broker acting on their behalf — even though that broker was the one submitting the answers to Aviva. This isn’t about a misunderstanding anymore — it’s about accountability. Customers shouldn’t be penalised for things outside their control when they’ve done their part to disclose in good faith. Would strongly caution others to be careful when dealing with intermediaries and to double-check everything that’s submitted — especially when the insurer won’t. #InsuranceFairness #Aviva #Reassured #CriticalIllness #CustomerRights #Accountability”

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Posted 5 days ago

“We have had Aviva building insurance for many years and made our first claim last year. Now after a long wait we have been told that we are not covered for the storm damage to "flat roofs" as they have to be replaced after 8 years. I argued my point that the internal damage is water damage and is covered under the policy, I was told that the interna roof was also worn due to age (figure that one out) and that is also not covered. There is nothing in the policy that mentions age of internal or external roof age, but it comes into play when there is an issue, be careful when taking insurance with Aviva and ask any and all questions regarding coverage, and age.”

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Posted 6 days ago

“I lost all my savings within a week and couldn’t withdraw any funds. I reported the issue to Dizette.com, and I was finally able to access my money. It was a stressful and difficult experience”

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Posted 1 week ago

“harrylucy977 - @ gmail . com got my money back.”

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Posted 3 weeks ago

“Terrible company. They wouldn’t pay out on a life insurance. They make you give permission to access medical records and then use any reason to not pay out. No compassion from incompetent staff. The claim dragged on for nearly a year before the outcome. Don't use in my opinion.”

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Posted 1 month ago

“All thanks to Oliver Trade for returning my profits and money I invested with them. Reach them via whatsap +44-7 9085 45298.”

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Posted 1 month ago

“Affordable price for insurance”

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Posted 1 month ago

“Easy site to use but bit repetitive after completing many of the questions again after finding quote on a comparison site. Price was also slightly different from that quoted”

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Posted 1 month ago

“Aviva account online car insurance is woeful. From a terrible app and website that never updates making a reg change impossible. To an terrible chat bot system and if you actually get to online chat staff they are dim and slow. God forbid you actually have to make a claim .”

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Posted 1 month ago

“Unable to talk to anyone about renewal. Have a ‘take it or leave it’ policy. Only call centre is claims however when I tried to talk to someone I spent 5 minutes going through the options then they hung up on me, three times in a row. Had to do it all online. No updates on claim process. When I finally cancelled, they had the cheek to offer me a £10 discount. My new quote is almost £100 cheaper.”

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Posted 1 month ago

“Aviva denied my insurance on a new car that I bought. I was forced to cancel my policy. I was refunded on the last couple of weeks of my insurance, however having to pay a cancellation fee of 56 pound left me with +£5.06 return to my account. - that was fine and made sense. Left the company and I got a new policy with another insurance. 2 weeks later aviva have charged me £107. I rung up and was told very rudely that if you cancel before 10 (working) days of your next month’s start date, they will charge you anyway. This wasn’t stated in any email to me. Absolutely furious. What a slippery company to be charging me a month’s insurance because I had cancelled my policy within 10 working days. I had cancelled it 12 days before the next one. Absolutely disgusting.”

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Posted 1 month ago

“My last name is 2 words. Aviva cannot deal with a 2 word name, so keep calling me by the wrong name. This doesn't offend me, I am not upset about it... but as it is 2025, I find this pathetic and I'd rather take my business to a proper grown-up company than suffer being called the wrong name as a matter of process in order to accommodate someone else's inadequacy. Additionally there seems to be no way to talk to anyone at Aviva about this, so here I am. At least I know now before I have a more urgent need of customer support.”

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Posted 1 month ago

“Easy to switch,, good value,,”

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Posted 1 month ago

“Very good I like it.”

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Posted 2 months ago

“When I called I waited 14 minutes before I got to speak with someone.”

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Posted 2 months ago

“I wanted to give zero stars but it wouldn't let me, worst experience I've ever had, basically won't let me with draw my pension, obstacle after obstacle, impossible, months and months of phoning, emails and still refusing to let me withdraw my pension ,this whole experience has made me ill, I will probably never get my money,”

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Posted 2 months ago

“I paid into a life insurance for over 30 yrs. Then last year i had a really bad time. Within this i hadn't realized or been informed that my insurance had stopped/lapsed. When i realized approx 2 months ago I contacted them straight away and was told it couldn't be restarted with their cold uncompassionate response. I contacted them through their web page under problem. Explaining this twice asking if I could pay missed months etc to restart or even an offer of a solution. To date no one has been in touch. The mad thing is i was going to set up a pension etc with them. But after this i definitely wont now and I wont recommend to anyone. Considering what i had to deal with last year they are the least compassionate group ever. My mortgage provider and all utility providers etc showed more understanding and compassion than aviva did.”

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Posted 2 months ago

“Aviva zero car insurance excellent website”

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Posted 2 months ago

“very good website and will most probably get insurance from them”

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Posted 2 months ago

Aviva is rated 2.1 based on 649 reviews