“Strongly advise against purchasing from this company. I ordered the Electriq SF12000 for £300, and the unit arrived with a faulty circuit board — a serious defect. I was issued a replacement (after a long and strenuous process where I had to provide evidence), but this second unit was even worse: it violently shudders and shakes when switching modes, clearly indicating a mechanical fault or a significant safety issue. AirCon Direct have advised me that it is not a fault and standard for their air conditioning units to do this - I'll leave it up to the consumers to decide if that's what they'd like in their air conditioning units.
I contacted the company requesting a full refund, as both units failed to meet even the most basic standard of functionality or quality. Instead of resolving the issue, I was told I would be subject to a £40 refund charge — despite being sold two consecutively defective products.
To make matters worse, both units arrived with a ripped water seal, as evidenced in the attached photo — a further sign of either poor manufacturing or inadequate quality control.
This is not simply poor customer service — it borders on misrepresentation under the Consumer Rights Act 2015, which I'll be raising with their complaints team and ombudsman.
I strongly recommend avoiding this seller. Based on my experience, they appear to be knowingly supplying substandard goods and penalising customers who attempt a refund on a faulty product. I made a mistake accepting the replacement when I should have got the refund on the initial purchase.”
“The microwave is exactly as described. Excellent service and delivery. I will order from Buy it Direct and will recommend it to my friends and family.”
“Customer service was really helpful and the communication was always fast. They provided options and solutions for my issue and followed me through the process.”
“ABSOLUTELY SHOCKING!!!
I ordered a Ninja Air Fryer on 3rd December for delivery today (13th December). This was a Christmas gift for my Mum whom is a pensioner. I got a good price as the Black Friday deals were currently running. I chose Appliances Direct as they were £10 cheaper on price when compared with Argos. Yesterday I received an email saying there would be a delay with delivery. After spending 2 hours this morning trying to get through to customer services, I have been informed that they have no stock and would issue a refund. I now have to wait 3-5 working days to receive my refund before I can look around for a replacement. My bigger issue is that they are no longer in the sale so it will cost me more money as I will now have to pay full price. I asked for an upgrade to a product they currently have in stock (£40 more expensive) at no additional cost to me as I will now have to pay this from my own pocket - this was declined. Certainly no attempt at customer satisfaction here! I have never left a negative review.. ever... but I have to say I am appalled. If this review deters at least one potential customer then it has been a review well worth leaving. 1 star is way too generous.”
“Bed I bought is lovely although I never received notification of delivery date.
Received a phone call while at work that they are outside my house.
Had to redirect delivery to friends house and then organise a van to drop it back to my place.
Very disappointing”
“We bought a 2- way induction hob and a microwave-oven combi which were delivered in 1 lot. On arrival the boxes were intact but we only opened the boxes after almost 2 months since the AirBnB location it was meant for wasn't ready yet. When opening the 2 way induction hob was completely shattered. From the.inside of the package there was some evidence that it had been a ( factory) packing error causing the damage. Even though we were way beyond reasonable claiming time Buy it direct - after some correspondence- send us a replacement at no costs which was well appreciated!”
“Bed colour is much lighter than the pictures in reality however I like it. Bed is excellent quality, and delivery service was good. I bought a second one since and I would happily buy from buy in direct again.”
