Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,382 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,382 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 29th May 2025

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533

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Had virtual chat very unhelpful Bought shoes in shop unable to try on due to COVID Refused to refund and now I have a useless credit note not happy at all”

Helpful Report

Posted 3 years ago

“Have ordered 3 wetsuits with a next day delivery on Sunday. Unfortunately, the items were not delivered. After 2 days I have contacted the Sportsdirect and have been told that I need to wait. As I needed wetsuits for my weekend getaway I have ordered them again on Thursday, again with the next day delivery. The 2nd order was delivered finally on Saturday afternoon, unfortunately we have already left the house. It is Tuesday next week and I keep contacting Sportsdirect every day to find out when I will get my money back for the first order that have never been delivered. They have only one answer for me...you have to wait! So I am waiting now 9th day for the next day delivery...and they don't know when they will be able to refund my money back. Not to mention that some of the advisors simply quit the customer help chat when I complained about the customer service!”

Helpful Report

Posted 3 years ago

“Hello I am writing because it says I have made an order from sports direct but I haven’t ordered anything. Can I have the receipt or proof that I made an order”

Helpful Report

Posted 3 years ago

“Absolutely terrible. I am based in Australia and ordered a goal keepers jersey for my son form the Sportsdirect Australia website. The brand i ordered didnt have a size guide but a recommended age (i.e. 7-8 yrs). My Son plays U6's and i ordered a 7-8 thinking he would grow in to it. As it is shipped from UK it took 6 weeks to arrive. The product arrived as ordered however despite being a 7-8 size was still too small for my 5 year old (who is of average size for his team). I tried to return it and adhered to their 28 day from receipt return policy. It cost almost as much to post it back as the shirt cost itself. Sportsdirect rejected the return saying it arrived too late. I questioned them on this stating their policy is 28 days from receipt and i met this condition, however as it being shipped to and from the UK the time to post makes a 28 day return policy impossible to meet. They never answered my query about it being 28 days from receipt and refuse to accept the return and refund me. NEVER BUY FROM THIS COMPANY AS YOU WONT BE ABLE TO RETURN A PRODUCT IF THERE ARE ISSUES”

Helpful Report

Posted 3 years ago

“Probably the worst shopping experience I have had. Order 7 items and 6 were sent in 4 different packages. A full 10 days after placing my order and one item still hasn’t been shipped. I requested for a refund but was told that it’s not possible until the item I shipped 😡”

Helpful Report

Posted 3 years ago

“Absolutely appalled with the service from customer services asked for refund which i didn’t get and not had delivery can’t speak to no one definitely not going to use this company again and advise other people not to as well”

Helpful Report

Posted 3 years ago

“Very very bad experience with Sports Direct, I did an online order on 7th of July 2021 for which I choose next day delivery and for which I paid £7.99. Got few mails from Sports directs that few of the items are not available so they processed the refund for these items and then couple of emails about delivery instruction through Hermes. There were in total 2 parcels supposed to be delivered but next day only 1 parcel delivered and other one got delayed by Hermes. It was very hard to contact Sports Direct Customer care (To be honest it was really frustrating). They never reply to the email and their chat service requires a lot of patients (around 4-5 hours). Keep in mind that they don't have any telephone line where you can speak and resolve your issue. Luckily, I managed to chat some one onto their chat system. Where the Customer care representative provide me a solution like my parcel got delayed (which I could also see from Hermes tracking service) and it should be with us soon (now how soon she is not sure). Now, I really required the items which I ordered urgently, but she said she can't help me in that, okay nice. When I asked about refund, here is the process for the refund, I still need to wait the next parcel to come and then refuse the delivery (which I won't be I am sure as Hermes drop the parcels in the porch or the building and you just get a notification email about delivery). And then you have to return the items at your own cost to their place. They don't accept the return even at stores. This is a real real frustration. I pledge I will never ever shop at Sports Direct. Even if it sells the stuff free of cost. It is really a shame that customer support is nothing but just to make you feel that you are a Customer. Shame on you Sports Direct.”

Helpful Report

Posted 3 years ago

“Customers have to pay for returns. A company of this size that is ridiculous. I ordered a pair of shoes... it took weeks to get here. Got held up at customs for a few days. I tried them on for 2 seconds, they didnt fit and then I had to pay to ship them back! Most large companies to free returns and Ill be shopping from them from now on.”

Helpful Report

Posted 3 years ago

“On Sunday I ordered my son a England Shirt, paying for next day delivery. We have been self isolating and thought it would be ideal pick me up. Well it is now Thursday and still no England Shirt! I have had several web chats with customer services which they were really unhelpful. Not their fault to be fair but they have to perform to a script and follow the correct process! It seems that they cannot do anything until Friday. Rubbish Service!!!!!!”

Helpful Report

Posted 3 years ago

“Ordered online trainers to shop 4 days late sports direct cancelled the item and then told me it was unavailable made 4 complaints and had £10 voucher as an apology but 20 days later haven't had the money back for my trainers”

Helpful Report

Posted 3 years ago

“PLEASE PLEASE PLEASE DO NOT use this company. I ordered 2 tops with next day delivery for my daughters to wear to school. 2 days later, no tops and 2 crying little girls as their the only ones without them. Theres a reason people shop with Amazon and this is it! Companys like this offer a service they know they can't complete. The sooner this bussiness goes bust the better. The customer service offers no help and are useless! SHOP ELSEWHERE & BE WARNED!”

Helpful Report

Posted 3 years ago

“Order made from Sport Direct Malaysia on 12 Jun for a pair of street soccer shoes. Item still not received. Contacting Customer Service only results in reply 'We are contacting our courier and will update you accordingly'. This has been the standing reply for the last 2 weeks! Even the order tracker has ceased to show up the status of delivery”

Helpful Report

Posted 3 years ago

“Excellent product and delivered well within the specified time. Easy to order. Brilliant.”

Helpful Report

Posted 3 years ago

“Very good service and good delivery time”

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Posted 3 years ago

“My online purchasing experience was 1*. I was informed only once I purchased the Euros 2020 football that delivery would be 7 days which was totally unacceptable. HOWEVER the date for delivery was actually calculated at 8 days. Even more unacceptable. I conducted a Live Chat and was given absolutely no explanation to the Sports Direct diabolical error other than the couriers were overwhelmed with work and could not cope and therefore it was their fault! I was preparing to tell the 10 year old that he would not have the football for his birthday, when I received a message to say the item was in the store ready for collection. Great for the 10year old. What a total unprofessional and disconnected method of operation. The agent had no clue as to what was going on either with my order or the delivery procedure. The collection store was more than helpful I hasten to add and inflated the flat football!!!”

Helpful Report

Posted 3 years ago

“I wouldn’t use again order received late ruined birthday present to my Grandson, no communication, poor customer service it appears they gave a delivery date knowing full well they could not deliver just wanted the money no consideration deffo won’t be using again they obviously treat their customers like they treat their staff 😡”

Helpful Report

Posted 3 years ago

“Sent the wrong item. Return/exchange process is a joke. Do not buy from this seller.”

Helpful Report

Posted 3 years ago

“Great shoes love them”

Helpful Report

Posted 3 years ago

“It is such a welcome surprise when deliveries to the Isle of Man arrive quickly and don't cost the earth. Thank you.”

Helpful Report

Posted 3 years ago

“An ideal place to shop for sports equipments and accessories at reasonable prices.”

Helpful Report

Posted 3 years ago

Sports Direct is rated 3.7 based on 746,382 reviews