Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,473 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,473 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 6th December 2025

556

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was made to feel uncomfortable like as if I was a thief. This makes it even more difficult being a person of colour. Especially when the senior staff male who has grey hair working in South Shields starts staring and eying you as you look at the more expensive range. Then suddenly gossips to you as if you don't know what he's trying to do. This put me off from making any sort of purchase at Sports Direct that day and possibly in the future.”

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Posted 3 years ago

“I purchased trainers for my husband for Christmas but they did not fit and were not his style. It was very difficult to arrange a refund or exchange and I found the process unhelpful and hostile. There was no option to return or exchange the item in store and the only option was to post back at my own cost via Royal Mail. I have given 2 stars because the item did arrive on time in good condition. My advice to others is DO NOT PURCHASE GIFTS ONLINE from Sports Direct because the process for online returns is unreasonable and there is a high chance that a gift recipient will want to exchange/return-especially with items of footwear or clothing that may not fit.”

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Posted 3 years ago

“Stole my child's Christmas money, with gift card expiration.. Complained to head office, and they don't care.. Lost a good customer.. and all of our friends over £120..”

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Posted 3 years ago

“Good overall but delivery is expensive and charging 4.99 to click and collect in store is outrageous puts me off using you and the fact that when you return goods with tags on and full receipt after couple days and cannot get refund only credit note is disgraceful I do not use your shops unless I buy gifts and someone has asked me to use you”

Helpful Report

Posted 3 years ago

“Dreadful service. I ordered a pair of runners as a Christmas present 3 weeks ago. Delivery company claiming they were delivered when they weren't. I contacted the delivery company (Fastway) 2 weeks ago and no response to date. Contacted Sports Direct 6 days ago and still no information about where my order is”

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Posted 4 years ago

“Ótimos atendimento,amei a reciprocidade,o jeito de expressar.”

Helpful Report

Posted 4 years ago

“Awesome Purchase, loved it”

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Posted 4 years ago

“The products are generally good but the website's fitting guide doesn't work sometimes - I'm sure there will be a fix soon. Overall 4/5.”

Helpful Report

Posted 4 years ago

“A Nike tracksuit is missing from my online order. Can't get hold of anybody by phone and it's been 2 days since emailing customer service and no response. This item said it was on my order but not with the other 4 items very dissatisfied.”

Helpful Report

Posted 4 years ago

“Avoid sports direct if you want to be ripped off this is the company. Told we could exchange or get a credit note if not right for Christmas present.Found out that she didn’t like the items went to exchange told out of 30 day guarantee.Daughter now has lost her Christmas present. I can accept they don’t do refunds but these scammers are misleading customers Manager was a little weasel egging on another customer to abuse me Daughter is autistic and is distraught that she is now stuck with items she’s not going to wear. Disgusting lot You should be ashamed of yourselves doing this.”

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Posted 4 years ago

“0 was not there so i gave it a 1 I brought a Nike sox baseball t-shirt in black the material is terrible and the fitting is no good . Avoid those t-shirts they are cheaply made and waste of money”

Helpful Report

Posted 4 years ago

“The worst customer service ever. I wanted to exchange a pair of shoes I bought from them but they have cancelled my order telling me that size is not available even though on their website that size is available but telling me the website is not live which is ridiculous. I have spent nearly £15 between the original fee for delivery and the return fee for a pair of shoes that costs nearly £100. Avoid them at all costs.”

Helpful Report

Posted 4 years ago

“Sports Direct Refund Policy should be illegal. No money refunded when you return an unwanted item, credit note or exchange only. Despite having my receipt and the item I’d bought 2 days before, my request for my money to be refunded was refused. When I asked to speak to a Manager, I explained I would like my money back please. He was arrogant and had a bad attitude, he shrugged and stated it was company policy never to refund the customer’s money back. He said if I didn’t want to accept their policy there was nothing he could do for me. If I could give this company zero stars I would and I’ll never shop with them again.”

Helpful Report

Posted 4 years ago

“Visited the shop in Botley Road, Oxford. Couldn’t see directions to ladies’ walking boots and it took ages to find somebody to ask. Horrible loud music playing. Eventually found the boots section - had to walk the length of the large floor to find somebody to ask for help to find my size. After handing me the box, the person then instantly disappeared with no offer to help of any kind. Put the boots back on the shelf and left the shop extremely dissatisfied. Went to Decathlon next door and received extremely good customer service all round.”

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Posted 4 years ago

“Bought my nephew a pair of £60 red adidas freak football boots size 8. They arrived as instructed but one was the £60 type one and the other was the £160 type. Called customer services and I have to pay for them to be returned even though it’s in no way my fault and with no chance of a refund. I hate this company so much they treat you like they are doing you a favour buy taking your money off you. Thank god for Amanda #HWTL”

Helpful Report

Posted 4 years ago

“Missing items from packaging. Refund never received. Do not buy anything fro this shop online!!!”

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Posted 4 years ago

“Website says USA at the top but they are in united kingdom They will not refund or cancel your order even before items shipped! stay away!!”

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Posted 4 years ago

“Sports direct delivery is juat as worse than there shops warehouses, ordered over 7 days ago got told estimated del is the 5th which still never came, received email today by hermes saying theyve not even rexceived the goods from sports direct what have i actually paid deleivery for!! Disgusting! This has mike ashley all over!!”

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Posted 4 years ago

“From 5 weeks I am waiting on an item that I returned to be exchanged for a bigger size. I got a confirmation email 4 weeks ago that they received my item. On the sports direct website my item is available straight away in the size that i ordered the exchange in yet i still haven't received my item. I am really disappointed in the service.”

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Posted 4 years ago

“Returned item to Sports Direct store with receipt. No refund only credit note on offer. Total joke of a company. I will never use them again.”

Helpful Report

Posted 4 years ago

Sports Direct is rated 3.7 based on 746,473 reviews