Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,514 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,514 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 17th April 2026

558

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Yes very good service, and i got my items the very next day and pleased with. My item's”

Helpful Report

Posted 5 years ago

“On line ordering system clear and easy to operate. Item delivered earlier than expected. Good product at a good price too. ASICS Trainers.”

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Posted 5 years ago

“Very quick service , happy customer”

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Posted 5 years ago

“Before Covid, when we could visit a Sports Direct store in person, we all knew we were guaranteed to experience disorder, confusion, and chaos. You could see one or two employees trying very hard with the limited tools at their disposal. Then you could see the vast majority of employees in these understaffed stores that definitely hate their jobs, with this being reflected in how they look after their store and their customers. I was hoping SportsDirect.com online would provide a better experience. I was hoping it would be absent of the depressing disorder from an in-person store visit. I was hoping because of Covid-19 restrictions, more effort would have been placed into customer centricity to make a positive online experience. Some work is definitely needed to improve SportDirect.com's online service. For the positives: I was able to find an affordable pair of shoes, and they arrived quickly. It turns out I needed a different size. I was hoping this should not have been an issue. Many great online retailers have solved this workflow with a highly positive customer experience. This is where the SportsDirect.com online experience ran off the rails. Here are three things I believe SportsDirect.com should do to start making their customer experience even better; and convince me I should return as a customer: 1) Make customer returns and exchanges quick, easy, and frictionless. 2) Customers should not have to pay for shipping again to return or exchange a product. Paying again creates a negative perception. It made me realise any money saved by going to SportsDirect.com online was lost, and I would have been better served paying slightly more by going to another online retailer who better understands the importance of customer experience. 3) Do not use, recommend, or suggest Royal Mail for returns. Royal Mail is known for limited (and reducing) locations with long, slow moving queues to send or return a package. Sports Direct might think the Royal Mail customer experience is out of their control. This is not the case. If choosing to recommend Royal Mail for a return, this becomes part of Sports Direct's value and customer experience chain. There are other shipping and logistics partners that make returns and exchanges quick, easy, frictionless and with a positive experience; other online retailers are using them, SportsDirect.com online should too.”

Helpful Report

Posted 5 years ago

“It was easy to shop and to check out but I sincerely cannot understand why you don´t ship directly from the country where the customer is based and where you have stores. If you have stores in country with the same stock, why don´t you forward the orders to the local stores for them to send the items out? For customers this is quicker and you could even have shop and collect like other stores and brands have. it is a pity that with COVID this was not thought through and with clothes and shoes shops closed, this would have been very welcome indeed. Waiting as long as we wait to get items from the UK is unnecessary when the store is 10kms from home.”

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Posted 5 years ago

“Great customer service”

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Posted 5 years ago

“Produits de très bonne qualité, livraison en 7 jours, content de mes achats sur ce site”

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Posted 5 years ago

“We received great service and prompt response when we messaged the company. Many thanks.”

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Posted 5 years ago

“I recommend delivery on time”

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Posted 5 years ago

“Bought boots, saved a 1/3 off retail price! Happy with that. Quick delivery, reccomended.”

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Posted 5 years ago

“My orders came on time sports direct service is very good”

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Posted 5 years ago

“The sizing on your asics shoes were completely off. I am a UK size six, I bought 6.5 gel venture 8 running shoes. Had to return them and buy a UK 8 which was also too small. Also the shoes didn't have the correct sizing for US UK or European sizing.”

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Posted 5 years ago

“Very good prompt service”

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Posted 5 years ago

“Good delivery time, products I wanted at good prices. Would like to see them become more sustainable in their approaches.”

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Posted 5 years ago

“Very quick and excellent service”

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Posted 5 years ago

“Scam. You allow me to order items that aren’t actually in stock, so I only get half of my order, and then you still expect me to pay full postage- at your extortionate price. Disgusting.”

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Posted 5 years ago

“The main reason to buy the Puma jogger (Product code: 482045) was the 2 zipped pockets as it appears on the description and shown on the product images. However, the received product does not have a 2 zipped pocket. I’ve contacted the customer service and was advised to return the product, but when I asked about the refund for postage charges, they told It’s on me. In the end, they replaced the product for the same without a zip pocket, and I was informed they closed the matter. Therefore, this product announcement is a scam; they offer a product, deliver a different one, you pay for the return, they return the same wrong product and close the case.”

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Posted 5 years ago

“Very happy thank you for good service”

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Posted 5 years ago

“I made one mistake and no one was willing to help me. Just got parred off as there was “nothing they could do”. I couldn’t track the item. It was a gift, I didn’t even know it got to My family member till o received this review email. Terrible experience. Probably won’t bother next time.”

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Posted 5 years ago

“Bought running gear - fab price, good quality cannot fault it”

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Posted 5 years ago

Sports Direct is rated 3.7 based on 746,514 reviews