Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,564 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,564 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Not allowing a long return period and return to store in these current times is bad customer service and really unfair. Just wasted £12 with delivery fee and paying to return my item. Poor show Sports Direct.”

Helpful Report

Posted 5 years ago

“Awful awful awful, you keep getting the same automatic message when they say your order is cancelled and then they send you a different thing again, never again will buy from this s*** company. Hopefully will get my money back soon”

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Posted 5 years ago

“Ordered jeans size 32 short but order changed to 40 regular no good to me”

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Posted 5 years ago

“Great product and very pleased with it and delivery was very quick... 👍😊👍”

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Posted 5 years ago

“Perfect 👌🏼”

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Posted 5 years ago

“Very nice nad Comfort shoes thank sport Direct”

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Posted 5 years ago

“I bought these tops ordered for my grandson, he loves them, quality is good and fits well”

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Posted 5 years ago

“DO NOT PAY FOR NEXT DAY DELIVERY. IT DOESN'T WORK. EITHER IT TAKES MORE THAN 5 DAYS TO GET IT OR YOU DON'T RECEIVE IT AT ALL!! I AM STILL WAITING AFTER PAYING FOR NEXT DAY DELIVERY. I WISHED I READ THE REVIEW BEFORE CHOOSING DELIVERY. After several email sent to them all I get back is the order has been dispatched. Worst customer services ever.”

Helpful Report

Posted 5 years ago

“I tried ordering trainers for my son on three occasions, and every time the product said it was in stock, only to get an email later saying they were out of stock, and after the money had left my account. The money then takes a week or more to be refunded. Why not update the website quicker to stop this inconvenience? I managed to order a pair of trainers for my daughter, but they came in a box so battered and ripped and covered in sales stickers that there was no way i could give them as a gift in that state. Terrible service, it feels like the customers are treated like gullible fools. I will always shop elsewhere from now on.”

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Posted 5 years ago

“Very easy to place my order online, I thought that a late notice school uniform change would mean my son would have no trainers for PE. Placed my order and received within 2 days (on standard delivery) Great service and delivery updates - thank you.”

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Posted 5 years ago

“Sports Direct is a great store online and not. The delivery was very fast”

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Posted 5 years ago

“Excellent service and quicker delivery than expected from the basic option. Able to track parcel of you wanted and had updates via email. Happy with the jog pants I bought for lounge wear.”

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Posted 5 years ago

“The trainers were as described and arrived in good condition. Bought them at a reduced price, which i felt was a good deal for mostly home exercising. Haven't used them for street running but i feel they would be good for that too.”

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Posted 5 years ago

“Selected next day delivery to be informed that my parcel won't arrive as intended, had to wait two days to receive the goods, and another 2 days to receive the second item to my order; when the package arrived the item inside wasn't even what I ordered. I would never order again from Sports Direct; the arrange they have with myhermes needs reviewing, because as like other competitors if you order next day delivery there is an expectation that your items will arrive and not on separate days!”

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Posted 5 years ago

“Brilliant fit perfectly happy family 👍”

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Posted 5 years ago

“Not really happy with your responding emails. I'm waiting on a reply back from sports direct as I've sent an email regarding some trainers I ordered online when they arrived they were a size 7 and not sure who's fault it was whether I put a size 7 but I wanted size 5 so in my email I was wanting to know how I go about sending the trainers back as I've since received an order for a size 5. Could I return the size 7 trainers to one of your shops (which shops are open)”

Helpful Report

Posted 5 years ago

“My order number: is SD40000077527299 I purchased online 4 items and two of them you've cancelled instantly. However, I checked on your website where from I've purchased my 4 items on first place, they still have availability in sizes 13L and there no where you said, that stock is limited. It's showing that stock has enough availability of items in grey and black colour of size 13L. Is this a scam? They no reason why my items should be cancelled right after I placed an order. Besides, in your description you don't give explanation why you cancelled already purchased items. I included for you an attachment to see it for yourself. However, if you're cancelled my items, why they are still available for sale?? Please refer to my screenshots I took at this moment when I am writing you this email. Also, I would like to know when you will refund me my money back, it's nothing says about the refund? I purchased my order with the PayPal and would like to refund it as soon as possible. I look forward to hearing from you soon. Regards SD40000077527299”

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Posted 5 years ago

“Customer service is never any good, I've posted reviews before, Sports Direct say they'll get in touch to sort the problem, nothing.....”

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Posted 5 years ago

“I placed my order and the address was wrong dont know why as i put my address in tried to change it was told to late changed it with delivery and order was still delivered to the wrong address luckily the person there was honest and i was able to retrive my parcel”

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Posted 5 years ago

“Quick delivery from ordering. Quality of goods excellent”

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Posted 5 years ago

Sports Direct is rated 3.7 based on 746,564 reviews